digital marketing
-
Content: the past, present and future of marketing
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to attract and retain new and existing customers. The common belief that ‘Content marketing is a new concept’ is completely wrong.…
Read More » -
3 ingredients to digital transformation
Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this blog, we already discussed the digital transformation of different industries. Some might wonder how these businesses reach this digital transformation…
Read More » -
Understanding Digital Innovation
In a recent discussion with a founder of Anaxago, a crowdfunding startup, I was asked a seemingly simple question: what’s digital innovation? In what respect is digital innovation different from innovation alone? As we are entering an age of digital transformation where “software is eating everything”, I’d like to initiate…
Read More » -
Twitter stats tools: How far can your Twitter bird chirp?
They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? I recently re-activated my twitter account. Twitter stats tools: How far can your Twitter bird chirp? I’ve been sharing and…
Read More » -
B2B and social media: six success factors for businesses
When it comes to social media, working in B2B with subject matter experts (SMEs) might seem like a bit of a challenge. On the contrary, our view is that social media is particularly useful in B2B. Let’s find out why. B2B and social media: a love story Firstly, it is important to…
Read More » -
Adblocking: a cat-and-mouse game built on trust
Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or trying to avoid advertising pressure. What Adblocking is showing us too is a lack of trust on the part of…
Read More » -
Digital transformation: reinventing the Banking back-office (2)
Most banks invest heavily in digital transformation. As described in my previous article, they are strongly focused on customer experience. This in itself is a good thing. Banks globally invested $31billion in digital transformation. A third of that amount was dedicated to the development of mobile banking services. Nevertheless, the…
Read More » -
Consumer trust: a matter of good customer experience
On Sunday September 20, 2015 I attended a brainstorming session in Prague, with a fine selection of experts with a stake in Online Dispute Resolution (ODR) and even the very man who coined the term, Ethan Katsh. Amongst these specialists* were also Doc Searls and his wife Joyce, promoters of…
Read More » -
What Eli Khamarov teaches us about truth and the Internet
Eli Khamarov is a very smart person. Wherever you go on the Internet, you’re bound to find at least one of his quotes. One day I needed one to stress the need to always face the unexpected. A few clicks later, here pops up our friend Eli and one of…
Read More » -
Social Business, maturity and the driver's seat
As we are making preparations for our 2015 State of Social Business in France report with Hootsuite and Adetem (to be published in late August), I came across Ed Terpening’s Altimeter group report today. I am relaying this report per below. Here are a few findings together with my comments:…
Read More » -
The Digital Bank of the Future is Already Here
Multichannel is buzzword de rigueur. Only outdone by Omnichannel. Today’s curation has taken me to a new post I wrote for Marketforce on their 2020 Customer Experience Portal. The Digital Bank of the Future is Already Here Don’t Talk About the Multichannel Bank of the Future – It’s Already Here…
Read More » -
Computer Thefts: A Serious Problem In Need Of A Solution
Today’s selection is… This piece on the lifehacker site about the author was able to find his stolen laptop in no time using a piece of software called Prey. A few years ago I interviewed the founder of a Israeli-US company named Sticknfind and Jimmy Buchheim, the interviewee, was so positive…
Read More »
