digital marketing
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Questions You May (Still) Have About Content Marketing (1)
Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is known today) 22 years ago. But as Lyman Bryson once…
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Finding my way around the information superhighway – best wishes for 2017
Not many of you might remember the information superhighway. I do, this is how I found my way around business. From the information superhighway to Visionary Marketing From a business perspective, 2016 has been an eventful year, to say the least. In fact, the past few years have been very…
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5 Social Media Insights For Businesses In 2017 And Beyond
Here are my 5 Social Media Insights for the year ahead. In 2013 I recorded a video on behalf of Hootsuite in which I was introducing the concept of social mass media. Judging by the number of tweets and interactions we had on our post, I sense that we had…
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Social Selling at the heart of Facebook Marketplace
Welcome to the Internet : the land of Marketplaces ! We all know Amazon marketplace, Asos Marketplace, or many other platforms dedicated to peer-to-peer selling. For a lot of people, the Internet is the best place to sell products (new or vintage) to other people. It’s as easy as 1,2,3 ;…
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5 Ways to Use Content Marketing for Ecommerce Success
If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw in prospects, it can convert these prospects into customers and…
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Don’t Make These Mistakes When Choosing a Domain Name
Choosing a domain name seems straightforward, but there are actually many things to consider before you register your business’s website. And while domain names usually aren’t terribly expensive, it can be a real hassle to try to reroute all of your webpages to a new address later on, should you…
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Middle management Versus digital transformation
Cecile Demailly, a consultant in organisational change within large companies, built a survey to better understand how middle management cope with digital transformation. The latter is a phenomenon that is touching all the industries. Yes, it brings changes. That’s why disruption is also a keyword that you might have came…
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Infographic about infographics
Digital marketers (and marketers in general) are very cleaver. They understand our behaviours, and make the best out of it. They do this in a very tricky way. It’s always interesting to look at that in terms of strategy and creativity. You might ask what this has to do with infographics?…
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Must businesses have a social media presence?
Some think that B2B and social media don’t mix. That is wrong: They perfectly do. It is very interesting to look at this aspect of social media presence. There are many questions that people ask themselves when it comes to B2B and social media. Must businesses have a social media presence?…
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Search Engines: when humans do a better job
What if search engines were operated by human beings? A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and its future: is search better when done through search engines such…
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How to Improve Your LinkedIn Marketing Techniques
When was the last time you revised your LinkedIn marketing techniques? Are your current tactics working as well as you would like? LinkedIn has become the most powerful medium for connecting professionals throughout the world. In fact, it has over 400 million members. That means there are astounding opportunities for…
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Marketing ROI: How can one effectively measure marketing success?
ROI is a term used to identify the return on an investment. Understanding the ROI helps marketers to evaluate how efficient an investment was. It can sometimes be difficult to compare investments using ROI because not every form of advertisement (especially digital) can be measured and recorded accurately. It is…
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