digital marketing
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Web writing : words retain all their magic
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring how marketing professionals can still succeed amidst “enshitification“, online influence, and automation. Meet an expert who remains confident in the power of words.…
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AI Sales Enablement: 20% Time Savings for Sales and 50% for Marketing
AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane Renger, co-founder and managing director of Salesapps. The leading European sales enablement vendor has placed AI at…
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Luxury Brands Maximize Experiences in Sports Events
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised almost everywhere at the famous tennis tournament. These brands use…
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Chores to AI, Thinking to Humans
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI doesn’t necessarily make us stupid; we don’t need it for…
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Ethical growth hacking is not an oxymoron
Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise ethical growth hacking but it requires time and energy, growth hacking expert Frederic Canevet explained to Visionary Marketing. In a nutshell, it may be a little harder than you think,…
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AI in retail: shrinking queuing times today, headcount tomorrow
AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI isn’t a mere toy for undergraduate…
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Protecting your privacy and avoiding cookie pop-ups
Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless, mostly because they…
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X odus to Bluesky: truth or fiction?
Is this an X odus that we are witnessing? The Bluesky vs X war is raging, it seems. For the past few days, we’ve heard the same old song and dance on the rooftops, and journalists and celebrities are now coming out to explain that they have left X, often…
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C2PA Standard: LinkedIn and AI-generated images detection
Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It’s a new feature for detecting AI-generated images. How does it work and how effective is this? Let’s delve into this topic as ChatGPT would have it. C2PA Standard: LinkedIn (Almost) Detects AI-Created Images…
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GENAI and Content Marketing: Learning from experience
Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated with GenAI image production and that they weren’t technical. Others…
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Influencer Marketing: Average European Spend at €3.5m Annually
The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides, its comparison of Europe’s main markets for IM is clearly…
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NotebookLM by Google: Artificial Voices, Real Concerns
Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend of mine last week regarding Google’s new app entitled NotebookLM,…
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