digital marketing

  • C2PA Standard: LinkedIn and AI-generated images detection

    Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It’s a new feature for detecting AI-generated images. How does it work and how effective is this? Let’s delve into this topic as ChatGPT would have it. C2PA Standard: LinkedIn (Almost) Detects AI-Created Images…

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  • GENAI and Content Marketing: Learning from experience

    Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated with GenAI image production and that they weren’t technical. Others…

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  • Influencer Marketing: Average European Spend at €3.5m Annually

    The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides, its comparison of Europe’s main markets for IM is clearly…

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  • NotebookLM by Google: Artificial Voices, Real Concerns

    Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend of mine last week regarding Google’s new app entitled NotebookLM,…

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  • AGI

    AGI (General Artificial Intelligence), Myth or Reality?

    Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech pundits are still touting that AGI (Artificial General Intelligence) is within reach. To find out if AGI is a myth or a reality, I interviewed J.G. Ganascia, a long-time AI…

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  • Brand Talk Engages Only a Third of Consumers

    CustPlace, a European e-reputation and customer experience software vendor, conducted a study at the end of 2023 on brand talk (i.e. the systematic approach to communicating brand values, commitments and identity) that caught our attention. I interviewed Nicolas Marette, the company’s founder, who explained the results of this study, which…

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  • AI Music: Back to The Future

    Music and AI: Back to the Future

    Whether it’s music and AI, or innovation in the broad sense of the term, at Visionary Marketing we like to look back in time. A few days ago, while doing the housekeeping of some of our 3,000 articles, we rediscovered this post by Mia Tawile written in July 2016. Eight…

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  • Shopify and AI: Who’s Really in Control of Your Cart?

    In recent years, Shopify has been leading the e-commerce game with a market share of 10.32% as of 2024. Consequently, they have embraced the ever-evolving technological landscape. From automated product descriptions to chatbot customer support, Shopify has undergone an AI integration. As AI begins to merge itself into all aspects…

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  • Linkedin-networking

    Networking and Growing Your B2B Business with LinkedIn

    Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than understanding the dynamics of LinkedIn as a professional networking platform from someone who trains consultants and is an expert…

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  • LinkedIn’s new features under the microscope

    What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform, of which he is an expert. Together we were able…

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  • CSR: a survival guide for the depressed responsible marketer

    How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the…

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  • Impact IA générative sur le CRM

    Can GenAI have an impact on CRM?

    According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing tasks? And how easily could it adapt to…

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