digital marketing
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GENAI and Content Marketing: Learning from experience
Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated with GenAI image production and that they weren’t technical. Others…
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NotebookLM by Google: Artificial Voices, Real Concerns
Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend of mine last week regarding Google’s new app entitled NotebookLM,…
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AGI (General Artificial Intelligence), Myth or Reality?
Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech pundits are still touting that AGI (Artificial General Intelligence) is within reach. To find out if AGI is a myth or a reality, I interviewed J.G. Ganascia, a long-time AI…
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Brand Talk Engages Only a Third of Consumers
CustPlace, a European e-reputation and customer experience software vendor, conducted a study at the end of 2023 on brand talk (i.e. the systematic approach to communicating brand values, commitments and identity) that caught our attention. I interviewed Nicolas Marette, the company’s founder, who explained the results of this study, which…
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Music and AI: Back to the Future
Whether it’s music and AI, or innovation in the broad sense of the term, at Visionary Marketing we like to look back in time. A few days ago, while doing the housekeeping of some of our 3,000 articles, we rediscovered this post by Mia Tawile written in July 2016. Eight…
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Shopify and AI: Who’s Really in Control of Your Cart?
In recent years, Shopify has been leading the e-commerce game with a market share of 10.32% as of 2024. Consequently, they have embraced the ever-evolving technological landscape. From automated product descriptions to chatbot customer support, Shopify has undergone an AI integration. As AI begins to merge itself into all aspects…
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CSR: a survival guide for the depressed responsible marketer
How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the…
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Can GenAI have an impact on CRM?
According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing tasks? And how easily could it adapt to…
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