digital marketing
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Cybersecurity for SMEs: a danger that is all too often overlooked
Hervé Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. The CEO’s Cybersecurity Playbook tackles a subject that many small business leaders still prefer to ignore. Not out of bad faith, but out of a stubborn conviction: that they are too small to…
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Transformation of Marketing Departments with AI: Impact vs Illusion
If you ever needed a reason to attend Vivatech 2026, here it is: hard evidence that marketing and communications departments are being transformed from top to bottom. Can a marketing or communications director get anything useful out of a tech show? The answer is a resounding yes, and perhaps more…
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GenAI in Higher Education, Legitimacy and Laziness
Alain Goudey is Associate Dean for Digital Innovation at Neoma Business School and co-author of a peer-reviewed study on GenAI in Higher Education. The survey focused on how students, faculty, and deans perceive the legitimacy of generative AI in French management education. His findings are both reassuring and unsettling. GenAI…
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LinkedIn, Essential PR Platform of the Future
LinkedIn has completely shaken up the PR game. With 1.12 billion[1] wordlwide users (UK: 47.5 million[2] and 34 million in France[3], pretty much every tech journalist is on the platform. As a consequence, PR pros who ignore this network are shooting themselves in the foot when it comes to major…
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Web writing : words retain all their magic
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring how marketing professionals can still succeed amidst “enshitification“, online influence, and automation. Meet an expert who remains confident in the power of words.…
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AI Sales Enablement: 20% Time Savings for Sales and 50% for Marketing
AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane Renger, co-founder and managing director of Salesapps. The leading European sales enablement vendor has placed AI at…
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Luxury Brands Maximize Experiences in Sports Events
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised almost everywhere at the famous tennis tournament. These brands use…
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Chores to AI, Thinking to Humans
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI doesn’t necessarily make us stupid; we don’t need it for…
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Ethical growth hacking is not an oxymoron
Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise ethical growth hacking but it requires time and energy, growth hacking expert Frederic Canevet explained to Visionary Marketing. In a nutshell, it may be a little harder than you think,…
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AI in retail: shrinking queuing times today, headcount tomorrow
AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI isn’t a mere toy for undergraduate…
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Protecting your privacy and avoiding cookie pop-ups
Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless, mostly because they…
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X odus to Bluesky: truth or fiction?
Is this an X odus that we are witnessing? The Bluesky vs X war is raging, it seems. For the past few days, we’ve heard the same old song and dance on the rooftops, and journalists and celebrities are now coming out to explain that they have left X, often…
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