Have search engines become useless? And Google, in particular
Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to … Lire la suite
Category: digital marketing
SXO: combining SEO and UX for a better online user experience
SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX, whose aim is to improve the online user experience. Ravana, a digital marketing … Lire la suite
The love-hate relationship between start-ups and PR agencies
There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — … Lire la suite
Should brands and marketers leave social media now?
Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Lire la suite
Instagram: 4 brand strategies in B2B and B2C under the microscope
Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Lire la suite
video strategy: 3 top tips for success on YouTube, Facebook and TikTok
What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Lire la suite
What will be the future of content marketing for the years ahead?
What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Lire la suite
5 tips to spruce up your online content with images
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Lire la suite
A few thoughts regarding the future of content marketing beyond 2020
As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Lire la suite
True news on fake news: what it is about and how to make them
Today, as I was searching for stuff on Duckduckgo, I came across a whole bunch of stories I wrote for CBS News 10 years ago. The first piece in that … Lire la suite
360-degree customer view: what it is and how it works
Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships … Lire la suite
Community Management needs to come of age … now!
This piece was written on behalf of Community Management Appreciation Day. Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, … Lire la suite
