Delivering Marketing and Innovation News to Visionary Marketers since 1996
Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one’s digital marketing ROI. Pierre Charbonnel, Digital Director at Oxbow, shared the best practices he … Lire la suite
Will there ever be a Google Analytics ban in Europe? Google‘s web stats platforms launched in 2005, and since then, an estimated 4.8 million companies have used it to track and report … Lire la suite
The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered on all its promises with more than 26,000 connected viewers … Lire la suite
What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We’ve already covered this for B2B with Forrester, but I have a hunch that we haven’t heard … Lire la suite
Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or … Lire la suite
The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience … Lire la suite
How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search … Lire la suite
AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights … Lire la suite
Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better … Lire la suite
Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Lire la suite
A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Lire la suite
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Lire la suite
