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Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
What is the current status of Internet monitoring? What are the various practices employed by companies? Did Internet monitoring progress over the years? I wanted to understand how Internet monitoring … Lire la suite
On May 31, UK agency Browser Media Agency published a report about the top 100 influencers in the world in terms of digital marketing. I would be lying if I … Lire la suite
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video … Lire la suite
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds … Lire la suite
It is customary to say that failure is not an option. Much as I’d like it to be true, one has to admit that this is not what we observe … Lire la suite
Here is a little text I wrote some time ago in order to introduce a set of ebooks based on the work carried out by my students of the Advanced … Lire la suite
Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Lire la suite
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up blog- … Lire la suite
“You are certainly a little tired of hearing about the GDPR,” announced Armand Heslot of the French national data privacy commission (CNIL), during the opening of his keynote on GDPR at the … Lire la suite
