Skip to content
  • Home
  • Podcasts
  • YouTube
  • Glossary
  • Newsletter
  • About us
    • Legal Notice
    • About us
    • Contact us
    • Privacy Policy
    • Anti Museum Blog
    • Marketing agency
  • English
    • Français
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

  • Twitter
  • Linkedin
  • Facebook
  • YouTube
Visionary Marketing Logo

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

  • Home
  • Podcasts
  • YouTube
  • Glossary
  • Newsletter
  • About us
    • Legal Notice
    • About us
    • Contact us
    • Privacy Policy
    • Anti Museum Blog
    • Marketing agency
  • English
    • Français
Tuesday, March 21, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Category: digital marketing

Understanding Platform Business Models Now and in the Future

Understanding Platform Business Models Now and in the Future

Yann Gourvennec 17/03/2023

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In … Read on

How to use social media visuals more effectively

How to use social media visuals more effectively

Yann Gourvennec 06/03/2023

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate … Read on

LinkedIn Hackers are Targeting Pro Users in Italy and France

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 23/02/2023

Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn … Read on

Perceived value: how customers rate a product or service

Perceived value: how customers rate a product or service

Yann Gourvennec 15/02/2023

How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published … Read on

App-driven product-led marketing is the new growth hack

App-driven product-led marketing is the new growth hack

Ahmad Zamir 08/02/2023

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on

Supercharge your marketing with customer communities

Supercharge your marketing with customer communities

Yann Gourvennec 31/01/2023

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on

Study proves that ‘digital natives’ do not exist

Study proves that ‘digital natives’ do not exist

Yann Gourvennec 30/01/2023

A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, … Read on

Forrester advises advertisers to put Twitter on Back Burner

Forrester advises advertisers to put Twitter on Back Burner

Ahmad Zamir 23/01/2023

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on

Newsflash: Buzzsumo deems Google and SEO clinically dead

Newsflash: Buzzsumo deems Google and SEO clinically dead

Yann Gourvennec 13/01/2023

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on

Social selling is about strategy it’s not about tools

Social selling is about strategy it’s not about tools

Yann Gourvennec 09/01/2023

Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on

Customer service is a major source of frustration for consumers

Customer service is a major source of frustration for consumers

Yann Gourvennec 23/12/2022

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who … Read on

US Start-up Marqvision tackles counterfeiting on marketplaces

US Start-up Marqvision tackles counterfeiting on marketplaces

Yann Gourvennec 29/11/2022

Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and … Read on

Posts navigation

1 2 … 26 Next

Search

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

Visionary Marketing podcasts: subscribe
Anti Museum in Paris and Beyond
Twitter @vismktg
Visionary Marketing YouTube Channel

top blog SEO badge

Top Posts & Pages

Branding : pourquoi et comment créer une marque remarquable ?
Le Business Model Canvas par l’exemple : le cas Hydrasoum
Analyse de la demande : une étude complexe mais nécessaire
Les stratégies de plateformes aujourd'hui et demain
Chief Strategy Officer (CSO) : cette fonction est-elle indispensable ?
Luxe aux Etats-Unis : le top des marques dans un pays digitalisé
22 biais à éviter dans la conception d’un questionnaire en ligne
Intelligence collective : 4 outils de facilitation pour co-construire
L'école du futur décrite par un pionnier de l'Internet
5 méthodes pour gagner de nouveaux clients par les recommandations

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

How to find us

59 rue Desnouettes
F-75015 Paris
France
+33 1 7127 3118

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 48,933 other subscribers
© 1996-2023 - Visionary Marketing - Marketing & Innovation - legal notice
Privacy Policy
  • Français
  • English