Our latest posts

    01/07/2024

    GenAI impact on jobs: doom or boon?

    What is the likely impact of AI and GenAI in particular on jobs, especially in Europe? Two recent reports on…
    07/06/2024

    Music and AI: Back to the Future

    Whether it’s music and AI, or AI and what have you, or even technology altogether, at Visionary Marketing we like…
    05/06/2024

    Learning AI with the help of robots

    Thomas Deneux is the founder of Learning Robots whose aim is to help pupils, students and businesses to learn AI,…
    30/05/2024

    Shopify and AI: Who’s Really in Control of Your Cart?

    In recent years, Shopify has been leading the e-commerce game with a market share of 10.32% as of 2024. Consequently,…
    13/05/2024

    B2B vs. B2C Marketing

    B2B vs B2C Marketing. One often opposes the two main kinds of marketing but aren’t they more or less six…
    06/05/2024

    Rendanheyi, the Haier Management Model

    It’s customary to turn to the US for management lessons, yet Haier, a Chinese company, has probably a lot to…
    25/04/2024

    Multicloud Synchronisation: Onecloud, Google Cloud and others

    How do you achieve multicloud synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google Drive and the other…
    22/04/2024

    Perceptron: A History of Neural Networks

    The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above…
    20/04/2024

    Networking and Growing Your B2B Business with LinkedIn

    Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name…
    23/03/2024

    Nobody understands how AI works

    No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024,…
    18/03/2024

    Naturally Smart Writing, Beyond the Artificial

    This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI…
    14/03/2024

    LinkedIn’s new features under the microscope

    What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years…
    15/02/2024

    Luxury Venues during the 2024 Paris Olympics

    What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones?  The Olympic…
    09/02/2024

    Top 25 Marketing Opinion Leaders

    We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders…
    08/02/2024

    The AI ‘revolution’ will not take place

    Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is…
    22/01/2024

    CSR: a survival guide for the depressed responsible marketer

    How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling…
    11/12/2023

    Surviving the Content Shock In The Age of GenAI

    Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in…
    05/12/2023

    Can GenAI have an impact on CRM?

    According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer…
    01/12/2023

    What are the applications of GIS systems

    What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer…
    22/11/2023

    GEN AI and Content Marketing: Learning from experience

    Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
    20/11/2023

    A day in the life of a GIS program manager

    Visionary Marketing spoke with Catherine Crook ­– senior GIS program manager for Hexvarium – to discuss the use of geographic…
    16/11/2023

    PIMs at the heart of Customer Experiences

    Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer…
    10/11/2023

    Behavioral Targeting is the right way forward

    A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing.…
    02/11/2023

    Forrester’s Green Market Revolution

    The green marketMarket definition in B2B and B2C - The very notion of "market" is at the heart of any…
    31/10/2023

    Promoting employees increases risk that they leave

    A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even…

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    Visionary Marketing‘s Marketing and Innovation website offers insights for marketing and innovation enthusiasts. Since its creation in 1996, the site has hosted over 2,500 articles from more than 40 authors. These articles cover a broad spectrum of topics, including marketing strategies, innovation, and the impact of digital technologies on business practices. The site aims to provide valuable information on the evolving landscape of marketing and how professionals can leverage new technologies and trends in their work. Visionary Marketing is based in the heart of Europe and was officially acknowledged as an online news website by the French Ministry of Culture in 2019.

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    In essence, Visionary Marketing is a comprehensive resource for anyone interested in the confluence of marketing, innovation, and technology. Its rich archive of articles, spanning over two decades, provides a historical perspective on the industry’s evolution while also offering forward-looking insights that are crucial for today’s professionals.

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    Visionary Marketing’s adherence to the humansubstance.com charter is a living proof of its dedication to maintaining the integrity and quality of its content. The charter, developed in collaboration with a group of like-minded bloggers, emphasises the importance of human-generated content in preserving the essence of creativity and personal expression on the Internet. By aligning with this charter, Visionary Marketing not only champions the value of individual contribution but also takes a stand against the dilution of content quality in the digital age.

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