A few thoughts regarding the future of content marketing beyond 2020
As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Lire la suite
True news on fake news: what it is about and how to make them
Today, as I was searching for stuff on Duckduckgo, I came across a whole bunch of stories I wrote for CBS News 10 years ago. The first piece in that … Lire la suite
360-degree customer view: what it is and how it works
Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships … Lire la suite
Community Management needs to come of age … now!
This piece was written on behalf of Community Management Appreciation Day. Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, … Lire la suite
6 tips to boost your e-commerce site with email marketing
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
The future of LinkedIn and B2B social media by one of its pioneers
What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Lire la suite
6 steps to collaborative marketing success with consumers
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Lire la suite
How can we make technology environmentally friendly?
How can we make technology more environmentally friendly? Technology is one of the most significant contributors to the deterioration of our environment. Imagine, its CO2 emissions have exceeded those of … Lire la suite
Is augmented intelligence the future of artificial intelligence?
Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back … Lire la suite
Emerging technologies, SPEED and the fourth industrial revolution
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Lire la suite
Open data European market: beyond maturity and towards consolidation
What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a … Lire la suite
NLP: How Trint reshaped content production for ever
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
