Our latest posts

    11/10/2023

    An AI Incognito Influencer in the digital world

    Visionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito…
    3 weeks ago

    Luxury Venues during the 2024 Paris Olympics

    What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones?  The Olympic…
    3 weeks ago

    Top 25 Marketing Opinion Leaders

    We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders…
    4 weeks ago

    The AI ‘revolution’ will not take place

    Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is…
    11/12/2023

    Surviving the Content Shock In The Age of GenAI

    Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in…
    22/01/2024

    CSR: a survival guide for the depressed responsible marketer

    How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling…
    22/11/2023

    GEN AI and Content Marketing: Learning from experience

    Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference…
    05/12/2023

    Can GenAI have an impact on CRM?

    According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer…
    01/12/2023

    What are the applications of GIS systems

    What are the applications of geographic information systems? Following our discussion with Catherine Crook, we asked Floyd Bull to answer…
    20/07/2023

    Do you need bigger or better data on a market to boost sales?

    Let’s look at a major marketing misconception today: the more marketMarket definition in B2B and B2C - The very notion…
    20/11/2023

    A day in the life of a GIS program manager

    Visionary Marketing spoke with Catherine Crook ­– senior GIS program manager for Hexvarium – to discuss the use of geographic…
    16/11/2023

    PIMs at the heart of Customer Experiences

    Product Information Management (PIM) systems are a driving force behind a good customer experience. A 2023 survey entitled “Elevating customer…
    10/11/2023

    Behavioral Targeting is the right way forward

    A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing.…
    31/10/2023

    Promoting employees increases risk that they leave

    A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even…
    30/10/2023

    Visionary Marketing gets a makeover

    The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and…
    02/11/2023

    Forrester’s Green Market Revolution

    The green marketMarket definition in B2B and B2C - The very notion of "market" is at the heart of any…
    30/10/2023

    The learning curve of qualitative studies

    The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of…
    23/10/2023

    Implementing AI within businesses

    AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended…
    26/07/2023

    Employment trends that are emerging in Europe

    So, what are the emerging employment trends in Europe? This week we got to talk back and forth with Jooble’s…
    23/08/2023

    Generative AI and its potential impact on photography

    Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies…
    14/08/2023

    Breaking down silos: digital transformation’s greatest myth

    ‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over…
    05/06/2023

    3 steps to Web3 adoption

    Hubert Kratiroff delivers his three top tips for Web3 adoption by businesses. For some years now, people have been calling…
    07/06/2023

    Analysing Adobe Firefly at the Adobe Summit 2023

    Photoshop Beta now includes Adobe Firefly AI art functions. These enable image manipulation by using artificial intelligence. Image-generating AIs have…
    17/07/2023

    Is prompt engineering really worth $335,000?

    Ever heard of Prompt Engineering? That’s what was at the heart of a keynote by Lee Odden at the B2B…
    29/06/2023

    Marketing video games in an evolving landscape

    With our recent piece on Roblox, I thought it would be a good idea to take a step back and…

    About Visionary Marketing

    Visionary Marketing‘s Marketing and Innovation website offers insights for marketing and innovation enthusiasts. Since its creation in 1996, the site has hosted over 2,500 articles from more than 40 authors. These articles cover a broad spectrum of topics, including marketing strategies, innovation, and the impact of digital technologies on business practices. The site aims to provide valuable information on the evolving landscape of marketing and how professionals can leverage new technologies and trends in their work. Visionary Marketing is based in the heart of Europe and was officially acknowledged as an online news website by the French Ministry of Culture in 2019.

    Exploring the intersection of marketing and technology

    One of the standout aspects of Visionary Marketing is its commitment to exploring the intersection of marketing and technology. Articles on the site examine how digital advancements, such as artificial intelligence and e-commerce, are revolutionizing the way businesses engage with their customers. The site doesn’t shy away from controversial or speculative topics, often questioning widely held beliefs about the future of technology and its impact on marketing strategies.

    The content on Visionary Marketing is designed to provoke thought and encourage professionals to improve their knowledge and understanding of technology and its business impact as well as marketing as a whole. Whether it’s discussing the nuances of social selling, the importance of first-party data, or the potential of blockchain technology to innovate supply chains, the site provides actionable insights that professionals can apply to their strategies.

    The human aspect of marketing

    Furthermore, Visionary Marketing places a strong emphasis on the human aspect of marketing. It advocates for personalized customer experiences, underscoring the idea that consumers are not just numbers but individuals with unique needs and preferences. This human-centric approach is evident in articles that stress the importance of understanding customer behavior and leveraging data to enhance the customer experience.

    The site also addresses the challenges and opportunities presented by digital transformation, offering guidance on how businesses can navigate this evolving landscape. From the integration of marketing automation tools to the development of digital in all industries, Visionary Marketing offers a roadmap for businesses looking to adapt and thrive in the digital age.

    A comprehensive resource for visionary marketers

    In essence, Visionary Marketing is a comprehensive resource for anyone interested in the confluence of marketing, innovation, and technology. Its rich archive of articles, spanning over two decades, provides a historical perspective on the industry’s evolution while also offering forward-looking insights that are crucial for today’s professionals.

    Human-centric creation in an AI-driven era

    An important aspect of Visionary Marketing is its commitment to content authenticity and human-centric creation. The articles published on the site are entirely crafted by individuals, which sets it apart in an era increasingly dominated by automated content generation. This human touch ensures that each piece carries the unique insights, experiences, and perspectives of its author, providing depth and relevance that is often lacking in algorithmically generated content.

    Human-centric content and the human substance charter

    Visionary Marketing’s adherence to the humansubstance.com charter is a living proof of its dedication to maintaining the integrity and quality of its content. The charter, developed in collaboration with a group of like-minded bloggers, emphasises the importance of human-generated content in preserving the essence of creativity and personal expression on the Internet. By aligning with this charter, Visionary Marketing not only champions the value of individual contribution but also takes a stand against the dilution of content quality in the digital age.

    In summary, Visionary Marketing’s dedication to man-made articles and its adherence to the humansubstance.com charter not only elevate the quality of its content but also underscore the site’s role as a trusted resource for marketing professionals and enthusiasts seeking insightful, authentic, and diverse perspectives on the ever-evolving landscape of marketing and innovation.

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