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NEWS

Generative AI and its potential impact on photography

Breaking down silos: digital transformation’s greatest myth

Employment trends that are emerging in Europe

The learning curve of qualitative studies

Do you need bigger or better data on a market to boost sales?

Is prompt engineering really worth $335,000?

Marketing video games in an evolving landscape

Phishing: how to protect you and your company from phishing

Creating Success through LinkedIn Live and Social Media

Marketers should not be afraid of losing their jobs to AI

Everyone is a creator as Roblox prepares for AI and VR

Gen AI and the evolution of Marketing Jobs

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Marketing and Innovation

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Sunday, September 24, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Adobe Summit
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy
generative AI and photography
AI and Big Data Content Marketing 23/08/2023

Generative AI and its potential impact on photography

Content Marketing Featured articles 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

digital marketing Featured articles 25/04/2023

Reducing the carbon footprint of digital advertising

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And … Read on

Platform Business Models
digital marketing Featured articles 17/03/2023

Understanding Platform Business Models Now and in the Future

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In … Read on

Visuels médias sociaux
Featured articles social media & social networks 06/03/2023

How to use social media visuals more effectively

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate … Read on

Product led marketing
digital marketing Featured articles 08/02/2023

App-driven product-led marketing is the new growth hack

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on

Customer communities
CRM and CX Featured articles 31/01/2023

Supercharge your marketing with customer communities

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on

Content Marketing Featured articles 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on

Brands and social media
Featured articles social media & social networks 21/09/2022

Brands and social media: facing up to new challenges in 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on

Website search and CX
digital marketing Featured articles 16/10/2021

Online Roundtable: Impact of website research on CX (survey)

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on

b2b marketing & sales Featured articles 17/02/2021

B2B Complex sales: how to convince buyers in 2021

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Read on

Latest News

generative AI and photography
AI and Big Data Content Marketing 23/08/2023

Generative AI and its potential impact on photography

digital Transformation 14/08/2023

Breaking down silos: digital transformation’s greatest myth

Employment trends
digital marketing 26/07/2023

Employment trends that are emerging in Europe

Marketing & Innovation 24/07/2023

The learning curve of qualitative studies

b2b marketing & sales 20/07/2023

Do you need bigger or better data on a market to boost sales?

AI and Big Data 17/07/2023

Is prompt engineering really worth $335,000?

Marketing video games in an evolving landscape
digital marketing 29/06/2023

Marketing video games in an evolving landscape

Phishing
digital marketing 20/06/2023

Phishing: how to protect you and your company from phishing

Live Linkedin
b2b marketing & sales 19/06/2023

Creating Success through LinkedIn Live and Social Media

AI losing jobs to AI
digital marketing 16/06/2023

Marketers should not be afraid of losing their jobs to AI

AI and Big Data digital marketing Digital technology digital Transformation Marketing & Innovation 13/06/2023

Everyone is a creator as Roblox prepares for AI and VR

Adobe marketing AI and Big Data 13/06/2023

Gen AI and the evolution of Marketing Jobs

Generative AI and its potential impact on photography

Generative AI and its potential impact on photography

Yann Gourvennec 23/08/2023

Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies on the creativity and expertise of photographers. But what will … Read on

Breaking down silos: digital transformation’s greatest myth

Breaking down silos: digital transformation’s greatest myth

Yann Gourvennec 14/08/2023

‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you … Read on

Employment trends that are emerging in Europe

Employment trends that are emerging in Europe

Matthew Ryan Nielson 26/07/2023

So, what are the emerging employment trends in Europe? This week we got to talk back and forth with Jooble’s Talent Enablement Director, Anastasiia Khyzhniak. We were able to gain … Read on

The learning curve of qualitative studies

The learning curve of qualitative studies

Matthew Ryan Nielson 24/07/2023

The learning curve that governs qualitative marketing research is very important if you want to avoid ending up with mountains of data. What’s more, the data is soft, difficult to … Read on

Do you need bigger or better data on a market to boost sales?

Do you need bigger or better data on a market to boost sales?

Matthew Ryan Nielson 20/07/2023

Let’s look at a major marketing misconception today: the more market data you have, the easier it is to do your marketer’s job. And thus to sell. Paul Millier, one … Read on

Is prompt engineering really worth $335,000?

Is prompt engineering really worth $335,000?

Matthew Ryan Nielson 17/07/2023

Ever heard of Prompt Engineering? That’s what was at the heart of a keynote by Lee Odden at the B2B Summit 2023 that took place in Paris last June. As technology … Read on

Marketing video games in an evolving landscape

Marketing video games in an evolving landscape

Matthew Ryan Nielson 29/06/2023

With our recent piece on Roblox, I thought it would be a good idea to take a step back and discuss marketing and the video game industry. With technology constantly … Read on

Phishing: how to protect you and your company from phishing

Phishing: how to protect you and your company from phishing

Matthew Ryan Nielson 20/06/2023

Phishing is a common practice, and businesses are not the last victims. It’s common to receive fraudulent messages in our mailboxes. These invite you to settle a non-existent unpaid bill, … Read on

Creating Success through LinkedIn Live and Social Media

Creating Success through LinkedIn Live and Social Media

Matthew Ryan Nielson 19/06/2023

LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many of them, in particular in partnership with Loic Simon of … Read on

Marketers should not be afraid of losing their jobs to AI

Marketers should not be afraid of losing their jobs to AI

Yann Gourvennec 16/06/2023

Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the … Read on

Everyone is a creator as Roblox prepares for AI and VR

Everyone is a creator as Roblox prepares for AI and VR

Matthew Ryan Nielson 13/06/2023

With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands … Read on

Gen AI and the evolution of Marketing Jobs

Gen AI and the evolution of Marketing Jobs

Matthew Ryan Nielson 13/06/2023

Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. After a 4-year hiatus, we had the pleasure … Read on

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Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

generative AI and photography
Yann Gourvennec 23/08/2023

Generative AI and its potential impact on photography

Yann Gourvennec 14/08/2023

Breaking down silos: digital transformation’s greatest myth

Employment trends
Matthew Ryan Nielson 26/07/2023

Employment trends that are emerging in Europe

Matthew Ryan Nielson 24/07/2023

The learning curve of qualitative studies

Matthew Ryan Nielson 20/07/2023

Do you need bigger or better data on a market to boost sales?

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