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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Thursday, March 23, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy
Content Marketing Featured articles 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

Content Marketing 07/09/2022

Dark Social marketing: the elephant in the room

Platform Business Models
digital marketing Featured articles 17/03/2023

Understanding Platform Business Models Now and in the Future

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In … Read on

Visuels médias sociaux
Featured articles social media & social networks 06/03/2023

How to use social media visuals more effectively

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate … Read on

Product led marketing
digital marketing Featured articles 08/02/2023

App-driven product-led marketing is the new growth hack

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on

Customer communities
CRM and CX Featured articles 31/01/2023

Supercharge your marketing with customer communities

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on

Content Marketing Featured articles 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on

Brands and social media
Featured articles social media & social networks 21/09/2022

Brands and social media: facing up to new challenges in 2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on

Website search and CX
digital marketing Featured articles 16/10/2021

Online Roundtable: Impact of website research on CX (survey)

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on

b2b marketing & sales Featured articles 17/02/2021

B2B Complex sales: how to convince buyers in 2021

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Read on

digital marketing Featured articles 11/11/2020

SXO: combining SEO and UX for a better online user experience

SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX,  whose aim is to improve the online user experience. Ravana, a digital marketing … Read on

Latest News

Platform Business Models
digital marketing Featured articles 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Featured articles social media & social networks 06/03/2023

How to use social media visuals more effectively

Breaking News social media & social networks 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Marketing & Innovation 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Breaking News CRM and CX 15/02/2023

Perceived value: how customers rate a product or service

licenciements en Silicon valley
Breaking News Web, Internet and the Economy 09/02/2023

Tech layoffs and disillusionment in Silicon Valley

Product led marketing
digital marketing Featured articles 08/02/2023

App-driven product-led marketing is the new growth hack

Customer communities
CRM and CX Featured articles 31/01/2023

Supercharge your marketing with customer communities

Digital natives
Breaking News digital marketing 30/01/2023

Study proves that ‘digital natives’ do not exist

State of Sales Enablement
b2b marketing & sales 25/01/2023

5 takeaways on the current state of Sales Enablement

Twitter strategy
Breaking News social media & social networks 23/01/2023

Forrester advises advertisers to put Twitter on Back Burner

b2b marketing & sales 19/01/2023

Ask these 3 questions if you want your customers to love your brand

Understanding Platform Business Models Now and in the Future

Understanding Platform Business Models Now and in the Future

Yann Gourvennec 17/03/2023

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In … Read on

How to use social media visuals more effectively

How to use social media visuals more effectively

Yann Gourvennec 06/03/2023

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate … Read on

LinkedIn Hackers are Targeting Pro Users in Italy and France

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 23/02/2023

Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn … Read on

Authors warn that Innovate or Die mantra may be wrong

Authors warn that Innovate or Die mantra may be wrong

Yann Gourvennec 21/02/2023

Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of … Read on

Perceived value: how customers rate a product or service

Perceived value: how customers rate a product or service

Yann Gourvennec 15/02/2023

How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published … Read on

Tech layoffs and disillusionment in Silicon Valley

Tech layoffs and disillusionment in Silicon Valley

Yann Gourvennec 09/02/2023

This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that … Read on

App-driven product-led marketing is the new growth hack

App-driven product-led marketing is the new growth hack

Ahmad Zamir 08/02/2023

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on

Supercharge your marketing with customer communities

Supercharge your marketing with customer communities

Yann Gourvennec 31/01/2023

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on

Study proves that ‘digital natives’ do not exist

Study proves that ‘digital natives’ do not exist

Yann Gourvennec 30/01/2023

A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, … Read on

5 takeaways on the current state of Sales Enablement

5 takeaways on the current state of Sales Enablement

Yann Gourvennec 25/01/2023

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on

Forrester advises advertisers to put Twitter on Back Burner

Forrester advises advertisers to put Twitter on Back Burner

Ahmad Zamir 23/01/2023

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on

Ask these 3 questions if you want your customers to love your brand

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 19/01/2023

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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