Delivering Marketing and Innovation News to Visionary Marketers since 1996
What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Lire la suite
Internet in Africa? Come on! I almost hear you thinking to yourself. And yet, I’d like to make you change your mind about this. And I found the right man … Lire la suite
What will be the future of content marketing? I’ve been practising content marketing for what seems like forever because the Visionary Marketing website will be 25 years old next year. … Lire la suite
The future of the World Wide Web and that of Net neutrality are crucial issues for the future, not only of the Internet and business themselves but humanity at large. Digital sovereignty, … Lire la suite
Lately, Tim Berners-Lee (inventor of the Web in 1989, 30 years ago for those who lived on planet Mars at that time) announced the launch of a contract to “fix … Lire la suite
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Lire la suite
Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many … Lire la suite
As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Lire la suite
Today, as I was searching for stuff on Duckduckgo, I came across a whole bunch of stories I wrote for CBS News 10 years ago. The first piece in that … Lire la suite
Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships … Lire la suite
This piece was written on behalf of Community Management Appreciation Day. Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, … Lire la suite
Email marketing, which is often deemed dead for no apparent reason, can be a valuable ally of your e-commerce initiative. Your e-commerce shop generates sales, and it’s off to a … Lire la suite
