Delivering Marketing and Innovation News to Visionary Marketers since 1996
Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Lire la suite
We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Lire la suite
André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at … Lire la suite
Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Lire la suite
Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Lire la suite
What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Lire la suite
Internet in Africa? Come on! I almost hear you thinking to yourself. And yet, I’d like to make you change your mind about this. And I found the right man … Lire la suite
What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Lire la suite
The future of the World Wide Web and that of Net neutrality are crucial issues for the future, not only of the Internet and business themselves but humanity at large. Digital sovereignty, … Lire la suite
Lately, Tim Berners-Lee (inventor of the Web in 1989, 30 years ago for those who lived on planet Mars at that time) announced the launch of a contract to “fix … Lire la suite
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Lire la suite
Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many … Lire la suite
