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NEWS

Generative AI and its potential impact on photography

Breaking down silos: digital transformation’s greatest myth

Employment trends that are emerging in Europe

The learning curve of qualitative studies

Do you need bigger or better data on a market to boost sales?

Is prompt engineering really worth $335,000?

Marketing video games in an evolving landscape

Phishing: how to protect you and your company from phishing

Creating Success through LinkedIn Live and Social Media

Marketers should not be afraid of losing their jobs to AI

Everyone is a creator as Roblox prepares for AI and VR

Gen AI and the evolution of Marketing Jobs

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Marketing and Innovation

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Sunday, September 24, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Adobe Summit
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy
Tech layoffs and disillusionment in Silicon Valley

Tech layoffs and disillusionment in Silicon Valley

Yann Gourvennec 09/02/2023

This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that … Read on

App-driven product-led marketing is the new growth hack

App-driven product-led marketing is the new growth hack

Ahmad Zamir 08/02/2023

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on

Supercharge your marketing with customer communities

Supercharge your marketing with customer communities

Yann Gourvennec 31/01/2023

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on

Study proves that ‘digital natives’ do not exist

Study proves that ‘digital natives’ do not exist

Yann Gourvennec 30/01/2023

A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, … Read on

5 takeaways on the current state of Sales Enablement

5 takeaways on the current state of Sales Enablement

Yann Gourvennec 25/01/2023

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on

Forrester advises advertisers to put Twitter on Back Burner

Forrester advises advertisers to put Twitter on Back Burner

Ahmad Zamir 23/01/2023

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on

Ask these 3 questions if you want your customers to love your brand

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 19/01/2023

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on

Newsflash: Buzzsumo deems Google and SEO clinically dead

Newsflash: Buzzsumo deems Google and SEO clinically dead

Yann Gourvennec 13/01/2023

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on

Social selling is about strategy it’s not about tools

Social selling is about strategy it’s not about tools

Yann Gourvennec 09/01/2023

Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on

The Immersive Web is Meta’s ultimate goal, not the Metaverse

The Immersive Web is Meta’s ultimate goal, not the Metaverse

Yann Gourvennec 05/01/2023

What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the … Read on

Customer service is a major source of frustration for consumers

Customer service is a major source of frustration for consumers

Yann Gourvennec 23/12/2022

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who … Read on

How to scale a B2B start-up globally in just two years

How to scale a B2B start-up globally in just two years

Yann Gourvennec 05/12/2022

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on

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Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

generative AI and photography
Yann Gourvennec 23/08/2023

Generative AI and its potential impact on photography

Yann Gourvennec 14/08/2023

Breaking down silos: digital transformation’s greatest myth

Employment trends
Matthew Ryan Nielson 26/07/2023

Employment trends that are emerging in Europe

Matthew Ryan Nielson 24/07/2023

The learning curve of qualitative studies

Matthew Ryan Nielson 20/07/2023

Do you need bigger or better data on a market to boost sales?

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