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This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that … Read on
Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on
A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, … Read on
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on
What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the … Read on
A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who … Read on
Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on
