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News

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social selling is about strategy it’s not about tools

The Immersive Web is Meta’s ultimate goal, not the Metaverse

Customer service is a major source of frustration for consumers

How to scale a B2B start-up globally in just two years

US Start-up Marqvision tackles counterfeiting on marketplaces

Dall-E : Can AI Become a useful ally for Businesses

Must-read: Scott Berkun Spells Out The Myths of Innovation

Gamification: Innovating Marketing and Retail

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, January 27, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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    • Content Marketing
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    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
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Category: Featured articles

Newsflash: Buzzsumo deems Google and SEO clinically dead

Newsflash: Buzzsumo deems Google and SEO clinically dead

Yann Gourvennec 13/01/2023

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on

Brands and social media: facing up to new challenges in 2022

Brands and social media: facing up to new challenges in 2022

Yann Gourvennec 21/09/2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on

Online Roundtable: Impact of website research on CX (survey)

Online Roundtable: Impact of website research on CX (survey)

Yann Gourvennec 16/10/2021

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on

B2B Complex sales: how to convince buyers in 2021

B2B Complex sales: how to convince buyers in 2021

Yann Gourvennec 17/02/2021

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Read on

SXO: combining SEO and UX for a better online user experience

SXO: combining SEO and UX for a better online user experience

Yann Gourvennec 11/11/2020

SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX,  whose aim is to improve the online user experience. Ravana, a digital marketing … Read on

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Susan Langmann 16/10/2020

We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Read on

3 challenges for digital workplace implementation in businesses

3 challenges for digital workplace implementation in businesses

Yann Gourvennec 05/10/2020

André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at … Read on

Revisiting Leading Digital: Updates on findings in Digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

State of Sales Enablement
Yann Gourvennec 25/01/2023

5 takeaways on the current state of Sales Enablement

Twitter strategy
Ahmad Zamir 23/01/2023

Forrester advises advertisers to put Twitter on Back Burner

Yann Gourvennec 19/01/2023

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social Selling Strategy
Yann Gourvennec 09/01/2023

Social selling is about strategy it’s not about tools

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