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Are Digital Experiences Hampering Customer Experiences?

Reducing the carbon footprint of digital advertising

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

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Marketing & Innovation

Independent News Website Since 1996

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Friday, June 02, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Category: Featured articles

Reducing the carbon footprint of digital advertising

Reducing the carbon footprint of digital advertising

Yann Gourvennec 25/04/2023

Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And … Read on

Understanding Platform Business Models Now and in the Future

Understanding Platform Business Models Now and in the Future

Yann Gourvennec 17/03/2023

Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In … Read on

How to use social media visuals more effectively

How to use social media visuals more effectively

Yann Gourvennec 06/03/2023

Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate … Read on

App-driven product-led marketing is the new growth hack

App-driven product-led marketing is the new growth hack

Ahmad Zamir 08/02/2023

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on

Supercharge your marketing with customer communities

Supercharge your marketing with customer communities

Yann Gourvennec 31/01/2023

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on

Newsflash: Buzzsumo deems Google and SEO clinically dead

Newsflash: Buzzsumo deems Google and SEO clinically dead

Yann Gourvennec 13/01/2023

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on

Brands and social media: facing up to new challenges in 2022

Brands and social media: facing up to new challenges in 2022

Yann Gourvennec 21/09/2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on

Online Roundtable: Impact of website research on CX (survey)

Online Roundtable: Impact of website research on CX (survey)

Yann Gourvennec 16/10/2021

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Read on

B2B Complex sales: how to convince buyers in 2021

B2B Complex sales: how to convince buyers in 2021

Yann Gourvennec 17/02/2021

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Read on

SXO: combining SEO and UX for a better online user experience

SXO: combining SEO and UX for a better online user experience

Yann Gourvennec 11/11/2020

SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX,  whose aim is to improve the online user experience. Ravana, a digital marketing … Read on

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Susan Langmann 16/10/2020

We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Read on

3 challenges for digital workplace implementation in businesses

3 challenges for digital workplace implementation in businesses

Yann Gourvennec 05/10/2020

André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Karla Mendez 27/04/2023

Are Digital Experiences Hampering Customer Experiences?

Yann Gourvennec 25/04/2023

Reducing the carbon footprint of digital advertising

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

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