B2B marketing glossary

B2B marketing glossaryThe B2B marketing glossary by Visionary Marketing aims at providing useful definitions of the main B2B marketing concepts and to complement them with critical analysis. Wherever necessary, we also define the corresponding B2C terms to provide a side-by-side comparison of definitions, approaches and analysis.

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  • B2B buyer behavior - The Internet and social networks have deeply transformed B2B buyer behaviorThe Internet and social networks have deeply transformed B2B buyer behavior. Most of the time, buy.... Most of the time, buyers prefer to look … Lire la suite
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  • Market - The very notion of “market” — be it in B2B and B2C — is at the heart of any marketing approach. According to the neoclassical theory, a marketThe very notion … Lire la suite