B2B marketing glossary

B2B marketing glossaryThe B2B marketing glossary by Visionary Marketing aims at providing useful definitions of the main B2B marketing concepts and to complement them with critical analysis. Wherever necessary, we also define the corresponding B2C terms to provide a side-by-side comparison of definitions, approaches and analysis.


About the Visionary B2B marketing glossary

Our Visionary Marketing Critical B2B Glossary aims to provide useful definitions of key B2B marketing concepts, complemented by critical analysis.

Why a Visionary  B2B marketing glossary? Every word counts in this question.

There are already many marketing glossaries all over the Internet. We didn’t want to add one more glossary for the sake of SEO, but rather wanted to provide precise answers, as detailed and in-depth as possible, to questions that marketing professionals and students are asking.

A critical eye with field experience in mind.

In addition, we have tried to bring a critical viewpoint, based on our experience in the field, which is not simply a repetition of what already exists. There is very little good literature available on B2B marketing and it’ a pity.

In view of how content is structured on Visionary Marketing, we therefore thought it would be interesting to add more content and analysis to this particular branch of marketing, about which we have already written extensively.

Going back to the basics of marketing

Of course, it was not possible to write a glossary of the main B2B marketing terms without going back to the fundamentals of B2C marketing. Wherever necessary, we have therefore also defined the corresponding B2C terms in order to offer a comparison of definitions, approaches and analyses.

The visionary B2B marketing glossary is updated on an ongoing basis in English and French.