Fundamentals of marketing
The fundamentals of marketing are essential to the practice of marketing in B2C as well as B2B. In essence, marketing fundamentals are about the description of the main principles of marketing. They make up the basis of this discipline for its most common applications, especially in the areas of consumer marketing. Here we will see, apart from its definition, its application in the field of B2B.
Defining Marketing Fundamentals and how they can be applied to B2C and B2B
The basics of marketing fundamentals (let us begin with the beginning and we’ll come back to B2B later on)
Marketing fundamentals are about the description of the fundamentals of traditional marketing. They describe what marketing is and is not. Let us start with the founding manifesto of this discipline.
> Read more on the glossary page dedicated to marketing fundamentals
CEO & Founder at Visionary Marketing
Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.
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Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.
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Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.
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