The fundamentals of marketing are essential to the practice of marketing in B2C as well as B2B. In essence, marketing fundamentals are about the description of the main principles of marketing. They make up the basis of this discipline for its most common applications, especially in the areas of consumer marketing. Here we will see, apart from its definition, its application in the field of B2B.

Defining marketing fundamentals and how they can be applied to B2C and B2B

fundamental B2B marketing
Marketing fundamentals is the main path to theoretical marketing knowledge. But what can we learn from it for B2B?

The basics of marketing fundamentals (let us begin with the beginning and we’ll come back to B2B later on)

Marketing fundamentals are about the description of the fundamentals of traditional marketing. They describe what marketing is and is not. Let us start with the founding manifesto of this discipline.

> Read more on the glossary page dedicated to marketing fundamentals

Yann Gourvennec
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