A good definition for ABM will always start with #flipthefunnel. It challenges the notion of “lead” and turns the funnel upside down.

The Internet and social networks have revolutionized B2B buyer behavior. Most B2B buyers help themselves to the information they need

While there are many definitions for B2B innovation and some are aimed at better understanding buyer behaviour.

The notion of lead generation in B2B is as old as time. What is a lead? Lead generation is not an end in itself.

In order to provide an overview of B2B product management from its initiation to the present day, we must go back to the 1930s.

The B2B purchasing process is the result of a long life cycle often linked to a contract as there are many people to convince.

Word-of-mouth marketing is a classic in B2B, it is an alternative method to traditional advertising and marketing

In this fact sheet we will mainly talk about the B2C (Business to Consumer) Act of Purchase. Read our fact sheet on the B2B buying act here.

When analysing a market from a demand perspective, there are a number of indicators available including penetration rate and elasticity. In this glossary post on demand analysis.

The fundamentals of marketing are as useful to B2C as they are to B2B. Read more on the glossary page dedicated to marketing fundamentals (letter ‘M’)

Market definition in B2B and B2C – The very notion of “market” is at the heart of any marketing approach. A market can be defined…

Market share  can be defined as a percentage accounted for by a given producer or brand in its own market. Market share = Current market of producer or brand / Current market of product all brands