Glossary

Market definition in B2B and B2C - The very notion of "market" is at the heart of any marketing approach. A market can be defined...

Market share  can be defined as a percentage accounted for by a given producer or brand in its own market. Market share = Current market of producer or brand / Current market of product all brands

There are many methods for conducting market studies in B2B like quantitative and qualitative surveys and questionnaires.

Le marketing automation en B2B permet de gérer automatiquement les processus marketing sur plusieurs canaux et pratiquer le "nurturing".

The fundamentals of marketing are as useful to B2C as B2B. Marketing fundamentals are about the description of the principles of marketing

The marketing mix of B2B is limited to 3 P's.

B2B mobile apps offer the opportunity to modernise business-to-business operations with a minimal learning curve.

Mobile marketing in B2B is booming. B2B buyers seek the same experiences and features on their smartphones as regular consumers do.

The B2B persona allows you to define who your target buyers are.

PESTLE is the model for understanding the environment of a market (demand or supply side) and how it impacts their decision-making process

Le plan marketing B2B est la résultante directe, le prolongement de l’analyse stratégique réalisée en amont mais il a ses limites.

Le product management en B2B n'est pas nouveau mais évolue rapidement et en permanence, séduisant de plus en plus de sociétés