Glossary

In order to provide an overview of B2B product management from its initiation to the present day, we must go back to the 1930s.

Une activité incontournable car les entreprises B2B perdent entre 5% et 15% de leurs clients chaque année

In this fact sheet we will mainly talk about the B2C (Business to Consumer) Act of Purchase. Read our fact sheet on the B2B buying act here.

The B2B purchasing process is the result of a long life cycle often linked to a contract as there are many people to convince.

Market segmentation is as important in B2B as in B2C. Strictly speaking, segmenting means dividing one's market into subsets (segments)

The purpose of merging marketing and sales departments in companies is to make employees (marketers on one side, salespeople on the other) who sometimes have a hard time understanding each other work together in a smooth and coordinated way.

Le social selling consiste à utiliser les réseaux sociaux à des fins commerciales.

Questioning biases in B2B market research are more complex than in B2C. We have found 22 of them

What is the role of a website in B2B? Potential customers are interested in your brand and likely to visit your website for more information.

The creation of a good website for business depends on its general strategy, communication objectives, and the alignment between these.

The white paper is one of the pillars of a B2B content marketing strategy. It is proof of your expertise.

Word-of-mouth marketing is a classic in B2B, it is an alternative method to traditional advertising and marketing