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Love thy salespeople and they will love your CRM system

Digital advertising: 40% of inventory already cookieless

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, June 28, 2022
  • AI and Big Data
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Category: Content Marketing

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

Yann Gourvennec 19/07/2021

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Read on

Content marketing 2021 statistics: Semrush shows content is truly King

Content marketing 2021 statistics: Semrush shows content is truly King

Yann Gourvennec 27/05/2021

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is … Read on

Web content marketing strategies: 10 tips to stand out from the crowd

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 03/03/2021

Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing … Read on

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

Yann Gourvennec 17/09/2020

What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Read on

What will be the future of content marketing for the years ahead?

What will be the future of content marketing for the years ahead?

Yann Gourvennec 26/08/2020

What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Read on

5 tips to spruce up your online content with images

5 tips to spruce up your online content with images

Yann Gourvennec 18/08/2020

Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Read on

A few thoughts regarding the future of content marketing beyond 2020

A few thoughts regarding the future of content marketing beyond 2020

Yann Gourvennec 24/07/2020

As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Read on

True news on fake news: what it is about and how to make them

True news on fake news: what it is about and how to make them

Yann Gourvennec 21/07/2020

Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list … Read on

NLP: How Trint reshaped content production for ever

NLP: How Trint reshaped content production for ever

Yann Gourvennec 03/01/2020

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Read on

Digital Me Up: A students blog after two and a half years

Digital Me Up: A students blog after two and a half years

Yann Gourvennec 04/12/2018

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students … Read on

B2B Content Marketing in the Age of Artificial Intelligence

B2B Content Marketing in the Age of Artificial Intelligence

Yann Gourvennec 10/09/2018

Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by … Read on

Content Marketing Tips Based On Experience (part 2)

Content Marketing Tips Based On Experience (part 2)

Yann Gourvennec 02/05/2017

Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren’t that simple

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Marketing & Innovation is published by Visionary Marketing

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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