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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, April 23, 2021
  • AI and Big Data
  • digital Transformation
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  • Marketing & Innovation
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Category: Content Marketing

Web content marketing strategies: 10 tips to stand out from the crowd

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 03/03/2021

Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing … Lire la suite

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

Yann Gourvennec 17/09/2020

What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Lire la suite

What will be the future of content marketing for the years ahead?

What will be the future of content marketing for the years ahead?

Yann Gourvennec 26/08/2020

What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Lire la suite

5 tips to spruce up your online content with images

5 tips to spruce up your online content with images

Yann Gourvennec 18/08/2020

Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Lire la suite

A few thoughts regarding the future of content marketing beyond 2020

A few thoughts regarding the future of content marketing beyond 2020

Yann Gourvennec 24/07/2020

As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Lire la suite

True news on fake news: what it is about and how to make them

True news on fake news: what it is about and how to make them

Yann Gourvennec 21/07/2020

Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list … Lire la suite

NLP: How Trint reshaped content production for ever

NLP: How Trint reshaped content production for ever

Yann Gourvennec 03/01/2020

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite

Digital Me Up: A students blog after two and a half years

Digital Me Up: A students blog after two and a half years

Yann Gourvennec 04/12/2018

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students … Lire la suite

B2B Content Marketing in the Age of Artificial Intelligence

B2B Content Marketing in the Age of Artificial Intelligence

Yann Gourvennec 10/09/2018

Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by … Lire la suite

Content Marketing Tips Based On Experience (part 2)

Content Marketing Tips Based On Experience (part 2)

Yann Gourvennec 02/05/2017

Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren’t that simple

Questions You May (Still) Have About Content Marketing (1)

Questions You May (Still) Have About Content Marketing (1)

Yann Gourvennec 29/03/2017

Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I … Lire la suite

content marketinginbound marketing
De-indexing (NSEO) could be a severe threat to your business

De-indexing (NSEO) could be a severe threat to your business

Mia Tawile 17/06/2016

How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: … Lire la suite

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Marketing & Innovation is published by Visionary Marketing

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

Yann Gourvennec 21/04/2021

2021 luxury market update : it’s all about digital and China

Yann Gourvennec 31/03/2021

4 main ingredients for innovation in Silicon Valley

Yann Gourvennec 29/03/2021

Leadership: a “digital” transformation should be called transformation

Brand Content
Yann Gourvennec 03/03/2021

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 17/02/2021

B2B Complex sales: how to convince buyers in 2021

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