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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, March 21, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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Category: Content Marketing

Newsflash: Buzzsumo deems Google and SEO clinically dead

Newsflash: Buzzsumo deems Google and SEO clinically dead

Yann Gourvennec 13/01/2023

The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on

Dark Social marketing: the elephant in the room

Dark Social marketing: the elephant in the room

Yann Gourvennec 07/09/2022

When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell … Read on

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

High-quality B2B white papers: 3 tips and 3 pitfalls to avoid

Yann Gourvennec 19/07/2021

How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Read on

Content marketing 2021 statistics: Semrush shows content is truly King

Content marketing 2021 statistics: Semrush shows content is truly King

Yann Gourvennec 27/05/2021

Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is … Read on

Web content marketing strategies: 10 tips to stand out from the crowd

Web content marketing strategies: 10 tips to stand out from the crowd

Yann Gourvennec 03/03/2021

Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing … Read on

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

video strategy: 3 top tips for success on YouTube, Facebook and TikTok

Yann Gourvennec 17/09/2020

What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Read on

What will be the future of content marketing for the years ahead?

What will be the future of content marketing for the years ahead?

Yann Gourvennec 26/08/2020

What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Read on

5 tips to spruce up your online content with images

5 tips to spruce up your online content with images

Yann Gourvennec 18/08/2020

Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Read on

A few thoughts regarding the future of content marketing beyond 2020

A few thoughts regarding the future of content marketing beyond 2020

Yann Gourvennec 24/07/2020

Here is a collection of random thoughts based on recent events related to the future of content marketing beyond 2020. I will soon add to this piece and publish new … Read on

True news on fake news: what it is about and how to make them

True news on fake news: what it is about and how to make them

Yann Gourvennec 21/07/2020

Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list … Read on

NLP: How Trint reshaped content production for ever

NLP: How Trint reshaped content production for ever

Yann Gourvennec 03/01/2020

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Read on

Digital Me Up: A students blog after two and a half years

Digital Me Up: A students blog after two and a half years

Yann Gourvennec 04/12/2018

It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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