High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 … Lire la suite
Category: Content Marketing
Content marketing 2021 statistics: Semrush shows content is truly King
Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is … Lire la suite
Web content marketing strategies: 10 tips to stand out from the crowd
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing … Lire la suite
video strategy: 3 top tips for success on YouTube, Facebook and TikTok
What is the winning video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the … Lire la suite
What will be the future of content marketing for the years ahead?
What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than … Lire la suite
5 tips to spruce up your online content with images
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post … Lire la suite
A few thoughts regarding the future of content marketing beyond 2020
As I am preparing for a webinar with PushEngage on the future of content marketing, I have devised a series of blog posts on that subject. Here is a collection … Lire la suite
True news on fake news: what it is about and how to make them
Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list … Lire la suite
NLP: How Trint reshaped content production for ever
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite
Digital Me Up: A students blog after two and a half years
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students … Lire la suite
B2B Content Marketing in the Age of Artificial Intelligence
Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by … Lire la suite
Content Marketing Tips Based On Experience (part 2)
Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren’t that simple
