What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than 80 different clients, mostly B2B, which is our speciality and…
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post written in early 2020 for the Swedish online service Jumpstory,…
Here is a collection of random thoughts based on recent events related to the future of content marketing beyond 2020. I will soon add to this piece and publish new research on content marketing to populate my presentation, which was…
Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list caught my attention as its topic sounds very up to…
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that…
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students blog- to teach content marketing to the students of the…
Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by discovering these “pain-points” and offering services and products that solve…
What are the video marketing insights which will make you stand out from the crowd? Video marketing is incredibly powerful. Don’t believe me? I promise you, by the end of this post you will be converted. Not only that, you’ll…
Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren't that simple
Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is…
