Content Marketing
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True news on fake news: what it is about and how to make them
Today, as I was searching for stuff on Duckduckgo, I came across a bunch of stories I wrote for CBS News 10 years ago. The first piece in that list caught my attention as its topic sounds very up to date. It triggered more thoughts about how to make fake…
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Natural Language Processing Transcription for Journalists
I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I discovered it once while visiting my GP and realising that he was using Dragon NaturallySpeaking to dictate to this computer.…
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Digital Me Up: A students blog after two and a half years
It has been two and half years since I, as the Program Director of the Advanced Master’s in Digital Business Strategy, implemented an innovative pedagogy- the Digital Me Up students blog- to teach content marketing to the students of the program. The idea was to ensure that the students learn…
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B2B Content Marketing in the Age of Artificial Intelligence
Will the rise of Artificial Intelligence mean the end of B2B content strategies? B2B Web marketing, and primarily B2B content marketing, is intended to address customers’ “pain-points”. It is by discovering these “pain-points” and offering services and products that solve their customers’ issues that businesses will be able to fulfil…
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7 Video Marketing Insights To Get You Noticed
What are the video marketing insights which will make you stand out from the crowd? Video marketing is incredibly powerful. Don’t believe me? I promise you, by the end of this post you will be converted. Not only that, you’ll be inspired to start creating your own branded video, regardless…
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Content Marketing Tips Based On Experience
Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren't that simple
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Questions You May (Still) Have About Content Marketing (1)
Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is known today) 22 years ago. But as Lyman Bryson once…
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De-indexing (NSEO) could be a severe threat to your business
How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: Negative SEO or NSEO. The other words associated with NSEO are “De-ranking” and “de-indexing” or, in more common parlance, the…
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Content marketing fundamentals for online success
A few days ago, I’ve had the chance to exchange and discuss with Sam Hurley about the fundamentals of content marketing. It was very interesting to get his point of view on this topic. Sam is a lateral-thinking digital marketer. He is the Head of Search Marketing at Midas Media…
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Content: the past, present and future of marketing
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to attract and retain new and existing customers. The common belief that ‘Content marketing is a new concept’ is completely wrong.…
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Improving One's Presentation Skills in Just 15 minutes
Today’s selection is… This piece by Canadian entrepreneur and founder of Clarity Dan Martell, a marketplace for entrepreneurs who want to be in touch with investors. In this piece, Martell describes that you guys have been wasting your time working. You should have spent it “speaking” for this is the best…
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Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14
A few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on the 10 – 12 February 2014. This event is the unmissable conference on the subject of enterprise social networks and…
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