Questions You May (Still) Have About Content Marketing (1)
Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I … Lire la suite
Category: Content Marketing
De-indexing (NSEO) could be a severe threat to your business
How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: … Lire la suite
Content: the past, present and future of marketing
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to … Lire la suite
Improving One's Presentation Skills in Just 15 minutes
Today’s selection is… This piece by Canadian entrepreneur and founder of Clarity Dan Martell, a marketplace for entrepreneurs who want to be in touch with investors. In this piece, Martell describes … Lire la suite
Enterprise Social Networks: Enterprise 2.0 Summit in Paris Feb 10-14
A few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on … Lire la suite
Content marketing in UK and Europe: mind the Gap!
What is the status of content marketing in Europe compared to the UK? There has been questions in certain European countries with regard to how widespread the adoption of contact … Lire la suite
Is App.net ‘s Dalton Caldwell the new Zuckerberg?
Dalton Caldwell, 32, is the founder and CEO of App.net but how he got there is a long story. A native from Texas, he went to university in Stanford, Calif., … Lire la suite
What I’m expecting of the September 2012 Silicon Valley Blogger Bus tour
For those who don’t know yet, I (as Director, Web & Social Media at Orange), I will be part of the Silicon Valley Blogger Bus Tour 2012, which will take … Lire la suite
The Silicon Valley 2012 blogger bus tour (Sept 17-22)
This is neither my first blogger tour nor my first visit to Silicon Valley, but this is probably the most interesting tour I have ever put together. This is why I can’t help but share and relay Glenn’s excitement about the tour as posted on the Orange Live Blog which will serve as the platform for our reports in September. More will be said about the tour on this and other blogs, as soon as I’m back from vacations, recharging the batteries and getting ready for that new adventure.
Our Top Blogging Team at Mobile World Congress
Here’s my top blogging team for the MWC 2012 event. In the telecommunications industry, everybody knows about the mobile world congress. The yearly event, which has been hosted in Barcelona … Lire la suite
Why is Joe Bloggs still puzzled over blogs and bloggers?
Are blogs and bloggers still a puzzle for the man in the street? The question stunned me I must admit. While walking down the aisle of the yearly event of … Lire la suite
Content marketing: my six-step method for valuable Internet content
Valuable Internet content isn’t that easy to write. After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing) and those … Lire la suite
