digital Transformation
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A day in the life of a GIS program manager
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication networks and the world. We touch on her day-to-day obligations as a senior gas program manager. The software is used for…
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Breaking down silos: digital transformation’s greatest myth
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you out of your house after the Covid-19 pandemic. It’s probably the biggest fable about transformation projects, be they digital or…
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Everyone is a creator as Roblox prepares for AI and VR
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the future of the gaming interface and game creation. Roblox is…
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Digital Shift: 1 trillion website visits prove it’s real and here to stay
The digital shift is a fairly recurring topic for our visionary readers. But what evidence do we have of this? Is it just an impression or a reality? During the Adobe Summit 2021, of which Visionary Marketing was a partner, we discovered the Digital Economy Index (DEI), a fascinating initiative…
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Leadership: a “digital” transformation should be called transformation
A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who talked to me from London about his new book, “You Lead, How Being Yourself Makes You a Better Leader”. In this…
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Digital-First: B2B Businesses Should Transition to a New Marketing Model
We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved forward to the point that nearly 5 years’ worth of transformation was achieved in barely five months, and it’s just the…
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3 challenges for digital workplace implementation in businesses
André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at an IT conference I attended in Paris, one of the few before the dreaded lockdown and its consequences. The Coronavirus…
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57% of consumers feel threatened by chatbots. Who cares?
Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response options. They used the Hotjar survey tool to conduct the survey. The questions were posted on Trustpilot’s French site, for anyone who…
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Deep learning under Luc Julia's microscope – with AI Paris 2019
Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep Learning from Machine Learning? And above all, what is the purpose of it? To find out, I asked Luc Julia,…
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Transformation — digital or not — is about jumping into the unknown.
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s a very different kettle of fish. What is a transformation (digital or not)? It’s about jumping into the unknown In…
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Too few CMOs are involved in digital transformation
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a…
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Digital Transformation Failure Is Not An Option
It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit that this is not what we observe in the field. Strangely enough, touting that you have succeeded with your digital…
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