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News

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social selling is about strategy it’s not about tools

The Immersive Web is Meta’s ultimate goal, not the Metaverse

Customer service is a major source of frustration for consumers

How to scale a B2B start-up globally in just two years

US Start-up Marqvision tackles counterfeiting on marketplaces

Dall-E : Can AI Become a useful ally for Businesses

Must-read: Scott Berkun Spells Out The Myths of Innovation

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, January 31, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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Category: digital Transformation

Digital Shift: 1 trillion website visits prove it’s real and here to stay

Digital Shift: 1 trillion website visits prove it’s real and here to stay

Yann Gourvennec 04/05/2021

The digital shift is a fairly recurring topic for our visionary readers. But what evidence do we have of this? Is it just an impression or a reality? During the … Read on

Leadership: a “digital” transformation should be called transformation

Leadership: a “digital” transformation should be called transformation

Yann Gourvennec 29/03/2021

A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who … Read on

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Digital-First: B2B Businesses Should Transition to a New Marketing Model

Susan Langmann 16/10/2020

We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Read on

3 challenges for digital workplace implementation in businesses

3 challenges for digital workplace implementation in businesses

Yann Gourvennec 05/10/2020

André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at … Read on

57% of consumers feel threatened by chatbots. Who cares?

57% of consumers feel threatened by chatbots. Who cares?

Yann Gourvennec 23/10/2019

Chatbots are everywhere. Yet, consumers are nonplussed. In August 2019, Trustpilot conducted a survey where more than 1,800 French respondents were asked a series of multiple-choice questions with random response … Read on

Deep learning under Luc Julia's microscope – with AI Paris 2019

Deep learning under Luc Julia's microscope – with AI Paris 2019

Yann Gourvennec 18/07/2019

Deep Learning is a term that has been used many times in recent years since the rebirth of artificial intelligence. But what exactly is Deep Learning? How to dissociate Deep … Read on

Transformation — digital or not —  is about jumping into the unknown.

Transformation — digital or not —  is about jumping into the unknown.

Yann Gourvennec 24/06/2019

Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s … Read on

Digital Transformation Failure Is Not An Option

Digital Transformation Failure Is Not An Option

Yann Gourvennec 23/05/2019

It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit … Read on

Startups and Big Businesses:  a love-hate relationship

Startups and Big Businesses: a love-hate relationship

Yann Gourvennec 10/05/2019

Startups and big businesses, now there’s a topic that has been on the agenda for so long and even more so for the  5 to 6 years, that is to say … Read on

Digital Strategy Success: Think 10X And Nothing Else

Digital Strategy Success: Think 10X And Nothing Else

Yann Gourvennec 18/04/2019

Before you claim Digital Strategy Success, defining digital strategy is a must. It is strange that the terms we often use are also those which one understands the least or the … Read on

Data Science Ethics: Without Conscience It Is But The Ruin of the Soul

Data Science Ethics: Without Conscience It Is But The Ruin of the Soul

Yann Gourvennec 25/03/2019

Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. … Read on

How Tom Tom achieved its digital transformation with Big Data

How Tom Tom achieved its digital transformation with Big Data

Yann Gourvennec 18/03/2019

Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content … Read on

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Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

Digital natives
Yann Gourvennec 30/01/2023

Study proves that ‘digital natives’ do not exist

State of Sales Enablement
Yann Gourvennec 25/01/2023

5 takeaways on the current state of Sales Enablement

Twitter strategy
Ahmad Zamir 23/01/2023

Forrester advises advertisers to put Twitter on Back Burner

Yann Gourvennec 19/01/2023

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

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