digital Transformation
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Transformation — digital or not — is about jumping into the unknown.
Talk about digital transformation around you and you’re bound to hear more or less the same thing: “It’s about change management!” well, as a matter of fact, it’s not. It’s a very different kettle of fish. What is a transformation (digital or not)? It’s about jumping into the unknown In…
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Too few CMOs are involved in digital transformation
I came across a brand new study by Forrester, which I analyzed in detail on behalf of my client iRevolution on its digital transformation horror museum blog. This study sheds new light on the role of CMOs within the digital transformation endeavours of their organisations. Or lack thereof. As a…
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Digital Transformation Failure Is Not An Option
It is customary to say that failure is not an option, and the same goes for digital transformation. Much as I’d like it to be true, one has to admit that this is not what we observe in the field. Strangely enough, touting that you have succeeded with your digital…
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Startups and Big Businesses: a love-hate relationship
Startups and big businesses, now there’s a topic that has been on the agenda for so long and even more so for the 5 to 6 years, that is to say since digital transformation has been buzzword de rigueur. So, who, if anyone, is really getting it right? Startups and Big Businesses:…
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Digital Strategy Success: Think 10X And Nothing Else
Before you claim Digital Strategy Success, defining digital strategy is a must. It is strange that the terms we often use are also those which one understands the least or the ones which are the least well defined. We take them at face value, just because they are fashionable, we think…
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Data Science Ethics: Without Conscience It Is But The Ruin of the Soul
Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. In a similar fashion, Data Science today profoundly influences how business is done in fields as diverse as the life…
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How Tom Tom achieved its digital transformation with Big Data
Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content marketing perspective) in this area and I find it always more exciting, year after year. On March 12, I attended…
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Data-driven Marketing: norm among pundits
Data-driven marketing has become a common parlance amongst marketers lately. There’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline within itself. In simple terms, I would like to present an overview of how to approach data-driven marketing. Data-driven…
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Digital Illiteracy: OECD study highlights the incompetence of users
According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy, is the result of fears or dislikes and not just a lack of access to electronic resources. Hence, Web application designers should…
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Revisiting Leading Digital: Updates on findings in Digital Transformation
Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings and discover more about digital transformation, I interviewed Didier Bonnet, one of the authors of the book. In terms of…
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A Publisher’s 7 key steps to succeed through Digital
What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing Group that has had remarkable success in the past few years. In order to learn more about and get an…
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Why should future managers invest in Data Science?
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value proposition around improving…
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