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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Wednesday, July 06, 2022
  • AI and Big Data
  • digital Transformation
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Category: digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on

A Publisher’s 7 key steps to succeed through Digital

A Publisher’s 7 key steps to succeed through Digital

Ahmad Zamir 12/06/2018

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Read on

Why should future managers invest in Data Science?

Why should future managers invest in Data Science?

Yann Gourvennec 29/05/2018

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part … Read on

Why should future managers invest in Data Science ?

Why should future managers invest in Data Science ?

Yann Gourvennec 26/04/2018

Managers to be had better invest time in Data Science. The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from … Read on

Click and Mortar: Is this the Future of Retail Marketing?

Click and Mortar: Is this the Future of Retail Marketing?

Diana Mylonas 09/11/2017

Have you ever shopped online and wished that you could physically see or feel an item? Have you ever shopped at a store and wished that the associate could understand … Read on

Digital Training: My Advice to Executives In the Middle of a Career Move

Digital Training: My Advice to Executives In the Middle of a Career Move

Yann Gourvennec 06/07/2017

Digital training? But what the hell is digital in the first place? Digital training in the information age seems pretty straightforward. And yet. The very definition of the digital domain … Read on

digital strategydigital trainingtraining
Online sales, fashion retail and digital: The Burberry case

Online sales, fashion retail and digital: The Burberry case

Georgi Georgiev 18/02/2016

What can we learn from Burberry in Fashion online sales ? I recently came across a study done by ContactLab which reveals some amazing facts about Fashion Retail merging with Digital. According … Read on

Digital nomads: combining work and travel

Digital nomads: combining work and travel

Mia Tawile 22/12/2015

Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, … Read on

USer behaviour deeply impacted by digital technology

USer behaviour deeply impacted by digital technology

Yann Gourvennec 01/12/2015

David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 … Read on

Digital transformation of chartered accountants the Boiling Frog syndrome

Digital transformation of chartered accountants the Boiling Frog syndrome

Yann Gourvennec 24/11/2015

Digital transformation for accountants or any other service industry reminds me of the so-called  ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around … Read on

The future of smart cities: do we really need them?

The future of smart cities: do we really need them?

Yann Gourvennec 12/11/2015

Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population … Read on

Digital transformation: one size fits all does not apply

Digital transformation: one size fits all does not apply

Yann Gourvennec 26/10/2015

What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain … Read on

digital strategydigital transformation

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Marketing & Innovation is published by Visionary Marketing

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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