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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Wednesday, March 22, 2023
  • AI and Big Data
  • digital Transformation
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Category: digital Transformation

Data-driven Marketing: norm among pundits and enigma among marketers

Data-driven Marketing: norm among pundits and enigma among marketers

Ahmad Zamir 06/12/2018

It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Read on

Digital Illiteracy: OECD study highlights the incompetence of users

Digital Illiteracy: OECD study highlights the incompetence of users

Ernest Margerie 25/10/2018

According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy, … Read on

Revisiting Leading Digital: Updates on findings in Digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on

A Publisher’s 7 key steps to succeed through Digital

A Publisher’s 7 key steps to succeed through Digital

Ahmad Zamir 12/06/2018

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Read on

Why should future managers invest in Data Science?

Why should future managers invest in Data Science?

Yann Gourvennec 29/05/2018

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part … Read on

Why should future managers invest in Data Science ?

Why should future managers invest in Data Science ?

Yann Gourvennec 26/04/2018

Managers to be had better invest time in Data Science. The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from … Read on

Click and Mortar: Is this the Future of Retail Marketing?

Click and Mortar: Is this the Future of Retail Marketing?

Diana Mylonas 09/11/2017

Have you ever shopped online and wished that you could physically see or feel an item? Have you ever shopped at a store and wished that the associate could understand … Read on

Digital Training: My Advice to Executives In the Middle of a Career Move

Digital Training: My Advice to Executives In the Middle of a Career Move

Yann Gourvennec 06/07/2017

Digital training? But what the hell is digital in the first place? Digital training in the information age seems pretty straightforward. And yet. The very definition of the digital domain … Read on

digital strategydigital trainingtraining
Online sales, fashion retail and digital: The Burberry case

Online sales, fashion retail and digital: The Burberry case

Georgi Georgiev 18/02/2016

What can we learn from Burberry in Fashion online sales ? I recently came across a study done by ContactLab which reveals some amazing facts about Fashion Retail merging with Digital. According … Read on

Digital nomads: combining work and travel

Digital nomads: combining work and travel

Mia Tawile 22/12/2015

Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, … Read on

USer behaviour deeply impacted by digital technology

USer behaviour deeply impacted by digital technology

Yann Gourvennec 01/12/2015

David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at the SAS Forum 2015 … Read on

Digital transformation of chartered accountants the Boiling Frog syndrome

Digital transformation of chartered accountants the Boiling Frog syndrome

Yann Gourvennec 24/11/2015

Digital transformation for accountants or any other service industry reminds me of the so-called  ‘boiling frog syndrome’. Recently, I delivered several presentations to the chartered accountants’ community in and around … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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