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Generative AI and its potential impact on photography

Breaking down silos: digital transformation’s greatest myth

Employment trends that are emerging in Europe

The learning curve of qualitative studies

Do you need bigger or better data on a market to boost sales?

Is prompt engineering really worth $335,000?

Marketing video games in an evolving landscape

Phishing: how to protect you and your company from phishing

Creating Success through LinkedIn Live and Social Media

Marketers should not be afraid of losing their jobs to AI

Everyone is a creator as Roblox prepares for AI and VR

Gen AI and the evolution of Marketing Jobs

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Tuesday, October 03, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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Category: digital Transformation

Data Science Ethics: Without Conscience It Is But The Ruin of the Soul

Data Science Ethics: Without Conscience It Is But The Ruin of the Soul

Yann Gourvennec 25/03/2019

Data Science is on the agenda but what about Data Science Ethics? The twin motors of data and information technology are driving innovation forward in most every aspect of human enterprise. … Read on

How Tom Tom achieved its digital transformation with Big Data

How Tom Tom achieved its digital transformation with Big Data

Yann Gourvennec 18/03/2019

Big data is more than ever on the agenda of those marketers who are on the warpath of data-driven marketing. It’s the 6th year I’ve been active (from a content … Read on

Data-driven Marketing: norm among pundits and enigma among marketers

Data-driven Marketing: norm among pundits and enigma among marketers

Ahmad Zamir 06/12/2018

It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Read on

Digital Illiteracy: OECD study highlights the incompetence of users

Digital Illiteracy: OECD study highlights the incompetence of users

Ernest Margerie 25/10/2018

According to a study published by OECD, 70% of the population aged 16 to 65 within the OECD member countries lacks expertise in computer science. This phenomenon, called digital illiteracy, … Read on

Revisiting Leading Digital: Updates on findings in Digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on

A Publisher’s 7 key steps to succeed through Digital

A Publisher’s 7 key steps to succeed through Digital

Ahmad Zamir 12/06/2018

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Read on

Why should future managers invest in Data Science?

Why should future managers invest in Data Science?

Yann Gourvennec 29/05/2018

The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018.  In this exclusive five-part … Read on

Why should future managers invest in Data Science ?

Why should future managers invest in Data Science ?

Yann Gourvennec 26/04/2018

Managers to be had better invest time in Data Science. The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from … Read on

Click and Mortar: Is this the Future of Retail Marketing?

Click and Mortar: Is this the Future of Retail Marketing?

Diana Mylonas 09/11/2017

Have you ever shopped online and wished that you could physically see or feel an item? Have you ever shopped at a store and wished that the associate could understand … Read on

Digital Training: My Advice to Executives In the Middle of a Career Move

Digital Training: My Advice to Executives In the Middle of a Career Move

Yann Gourvennec 06/07/2017

Digital training? But what the hell is digital in the first place? Digital training in the information age seems pretty straightforward. And yet. The very definition of the digital domain … Read on

digital strategydigital trainingtraining
Online sales, fashion retail and digital: The Burberry case

Online sales, fashion retail and digital: The Burberry case

Georgi Georgiev 18/02/2016

What can we learn from Burberry in Fashion online sales ? I recently came across a study done by ContactLab which reveals some amazing facts about Fashion Retail merging with Digital. According … Read on

Digital nomads: combining work and travel

Digital nomads: combining work and travel

Mia Tawile 22/12/2015

Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, … Read on

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Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

generative AI and photography
Yann Gourvennec 23/08/2023

Generative AI and its potential impact on photography

Yann Gourvennec 14/08/2023

Breaking down silos: digital transformation’s greatest myth

Employment trends
Matthew Ryan Nielson 26/07/2023

Employment trends that are emerging in Europe

Matthew Ryan Nielson 24/07/2023

The learning curve of qualitative studies

Matthew Ryan Nielson 20/07/2023

Do you need bigger or better data on a market to boost sales?

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