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Analysing Adobe Firefly at the Adobe Summit 2023

Protecting your privacy and avoiding cookie pop-ups

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Marketing and Innovation

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Wednesday, June 07, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
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  • Marketing & Innovation
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Category: digital Transformation

The future of smart cities: do we really need them?

The future of smart cities: do we really need them?

Yann Gourvennec 12/11/2015

Smart cities are real but will we really need them in the future to solve the modern urban conundrum. On one hand, we can observe a huge increase in population … Read on

Digital transformation: one size fits all does not apply

Digital transformation: one size fits all does not apply

Yann Gourvennec 26/10/2015

What do a butterfly and the emission of water vapour have in common? At first sight nothing, except that both are the results of a transformation, the latter of a certain … Read on

digital strategydigital transformation
Interactive Intelligence conquers collaboration market from the cloud

Interactive Intelligence conquers collaboration market from the cloud

Yann Gourvennec 09/10/2015

The collaboration market and “unified communication space” is a weird space. It has been around for ages (I used to be in charge of that product line for Orange at … Read on

Digital transformation: reinventing retail banking

Digital transformation: reinventing retail banking

Frédéric-Michel Chevalier 28/09/2015

With digital transformation, the retail banking market is being completely reconfigured. New players are entering the market and new expectations are high. Hence, retail banks need to change the way … Read on

bankingdigitaldigital transformationtransformation
Big Data: there is a dire need to get back to basics

Big Data: there is a dire need to get back to basics

Yann Gourvennec 16/01/2014

Back to basics! Belgian expert Pierre Nicolas Schwab’s piece on Big Data based on his past assignments with companies trying to launch such initiatives.  When I discovered Pierre Nicolas’s prose, … Read on

big datamistakes
Gartner’s Vision On Data Privacy and The Future Of Mobility

Gartner’s Vision On Data Privacy and The Future Of Mobility

Yann Gourvennec 13/11/2013

What will be the future of mobility like? The opening session I attended this morning at the Gartner symposium was entitled “by 2017 your smartphone will be smarter than you”. The speakers … Read on

Carolina MilanesifuturityGartnerInnovationMartin Reynoldsmobile applicationsmobile devicesmobile industrymobile marketmobilitytrends
A pictorial guide to my Business portable Samsung Galaxy S4 office

A pictorial guide to my Business portable Samsung Galaxy S4 office

Yann Gourvennec 04/11/2013

As I am preparing for the Gartner symposium in Barcelona, due to take place on November 11 – 14, having been kindly invited by Samsung to join a team of … Read on

androidGartnerGoogle playmobile applicationsmobile phonesmobilitySamsungSymposium
Infographic: Why passwords are a necessary evil

Infographic: Why passwords are a necessary evil

Yann Gourvennec 05/09/2013

Passwords are ubiquitous. We all use them and despite the fact that we keep grumbling that they aren’t good enough, we still rely on them in order to protect our … Read on

infographicsInternetITIT Securitypasswords
Legal Copy of Microsoft Office With CloudOn

Legal Copy of Microsoft Office With CloudOn

Yann Gourvennec 17/07/2013

Let’s make the most of the summer with a bit of light reading and what I would call the application of the week: CloudOn. I have selected a number of … Read on

Appleapplications mobilescloud computingCloudonInternetIoSIpadMicrosoftMicrosoft OfficeSaaSSkydriveSoftwaretablets
Marketforce Set to Improve European Shopping Experience

Marketforce Set to Improve European Shopping Experience

Yann Gourvennec 15/07/2013

Shopping experience monitoring and mystery shoppers aren’t anything new; this marketing technique dates back from the 1940s. It was then used even before the term “marketing” had been coined. Yet, … Read on

big dataCRmCustomer servicedashboardsEuropemarket researchretail industrySaaSshopping experience
What innovation really means: the data center robotics example

What innovation really means: the data center robotics example

Yann Gourvennec 24/05/2013

Data Center robotics can help us understand innovation a little better. We’ve already asked this question many times. What is innovation? What does it mean to build/sell/buy something “new”. And inevitably, … Read on

Amazonb2bcreativitydata centerincremental innovationInnovationmarketingnewproduct innovation
ZTE launches mega phone and announces shift in mobile industry

ZTE launches mega phone and announces shift in mobile industry

Yann Gourvennec 26/02/2013

On February 25th, at the ZTE press conference about its release of a new large size mobile phone at Mobile World Congress, the show was not where you’d think it … Read on

barcelonaChinamobile devicesmobile industryZTE

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Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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