Delivering Marketing and Innovation News to Visionary Marketers since 1996
A while ago Jean-François Fiorina delivered a speech on tuition fees in business Education, where he emphasized that education entails a cost. Once this fact is understood, it is wise enough to … Read on
Innovation in machine learning (ML) offers many benefits to business data analytics. Businesses are able to benefit from ML because the algorithms that are used make accurate, data-informed choices. According … Read on
What are the video marketing insights which will make you stand out from the crowd? Video marketing is incredibly powerful. Don’t believe me? I promise you, by the end of … Read on
Buying your new house online? You must be thinking I’m kidding you? Real estate and digital seem so far away from each other. Buying a house online is so absurd … Read on
Here are six digital marketing challenges and how to overcome them. Digital marketing tools have brought marketing a long way since the days of placing a phone book ad, and … Read on
How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: … Read on
Can disruption be defined in a few hundred words? Whether in Silicon Valley, or basically anywhere else in the world, people talk about ‘disruptive innovation’ or simply ‘disruption’. Do they … Read on
Mobile commerce is the new shopping experience. During the sales season, we have all been receiving promotions and offers on our mobile phones. This morning, I didn’t have time to … Read on
Digital transformation is a very trendy topic today. Companies claim to be implementing it, and sectors try, in vain, to resist to it. In fact, digital transformation touches many different … Read on
Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, … Read on
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to … Read on
They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? … Read on
