-
Web, Internet and the Economy
All You’ve Ever Wanted To Know About Tuition Fees In Business Education
A while ago Jean-François Fiorina delivered a speech on tuition fees in business Education, where he emphasized that education entails a cost. Once this fact is understood, it is wise enough to walk the roads of strategic thinking to timely secure funding options for tuition fees. This would ensure that each element…
Read More » -
AI and Big Data
Machine Learning: Why businesses should use it
Innovation in machine learning (ML) offers many benefits to business data analytics. Businesses are able to benefit from ML because the algorithms that are used make accurate, data-informed choices. According to Forbes, by the year 2020, the Internet will have an estimated 1.7 megabytes of newly created data per second…
Read More » -
Content Marketing
7 Video Marketing Insights To Get You Noticed
What are the video marketing insights which will make you stand out from the crowd? Video marketing is incredibly powerful. Don’t believe me? I promise you, by the end of this post you will be converted. Not only that, you’ll be inspired to start creating your own branded video, regardless…
Read More » -
e-commerce
Real Estate: can you imagine buying your house online?
Buying your new house online? You must be thinking I’m kidding you? Real estate and digital seem so far away from each other. Buying a house online is so absurd for some of you. We buy shoes, electronics, or earphones online – and if we’re feeling too adventurous, maybe a couch. But…
Read More » -
digital marketing
How to Improve Your LinkedIn Marketing Techniques
When was the last time you revised your LinkedIn marketing techniques? Are your current tactics working as well as you would like? LinkedIn has become the most powerful medium for connecting professionals throughout the world. In fact, it has over 400 million members. That means there are astounding opportunities for…
Read More » -
digital marketing
6 Digital Marketing Challenges and how to overcome them
Here are six digital marketing challenges and how to overcome them. Digital marketing tools have brought marketing a long way since the days of placing a phone book ad, and nowhere is this progress more useful – and more underused – than in the marketing of professional services. “Professional services”…
Read More » -
Content Marketing
De-indexing (NSEO) could be a severe threat to your business
How much of a threat to your business can NSEO be? In recent years, the marketing world has been shaken by a new phenomenon that has become a dirty word: Negative SEO or NSEO. The other words associated with NSEO are “De-ranking” and “de-indexing” or, in more common parlance, the…
Read More » -
social media & social networks
Snapchat is a new social media opportunity for businesses
How many social media accounts do you have? Most people have a Facebook page in addition to their Twitter, Instagram, and Snapchat accounts. Snapchat stole the spotlight a few years ago. Every since, they have been enjoying their huge growth. The new social network attracted people under 25 to its…
Read More » -
Marketing & Innovation
Can disruption be defined in a few hundred words
Can disruption be defined in a few hundred words? Whether in Silicon Valley, or basically anywhere else in the world, people talk about ‘disruptive innovation’ or simply ‘disruption’. Do they really know what it means? Or they are just trying to follow that new trend, and fit in the ‘innovation world’?…
Read More » -
Marketing & Innovation
Mobile commerce is the new shopping experience
Mobile commerce is the new shopping experience. During the sales season, we have all been receiving promotions and offers on our mobile phones. This morning, I didn’t have time to check out some interesting items from my computer, so I did that from my phone. And I ended up buying…
Read More » -
digital marketing
Luxury and digital: a surprising love affair
Digital transformation is a very trendy topic today. Companies claim to be implementing it, and sectors try, in vain, to resist to it. In fact, digital transformation touches many different sectors, such as banking, health and even agriculture. We expect almost all sectors to succumb to this temptation to digitalise…
Read More » -
digital Transformation
Digital nomads: combining work and travel
Not a long time ago, we’ve all heard about the blogger Sam Cookney who lived in Barcelona and worked in London. This sounded like a weird thing to do. However, a lot of people have that exact same lifestyle today. Indeed, there is an increasing number of digital nomads. If…
Read More »
