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B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

Digital trends 2022 for business: digitisation progress and challenges

Behind the scenes of an Art auction with NFTs

Website search quality: why it’s bad and how it can be improved

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Marketing & Innovation

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Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Saturday, May 14, 2022
  • AI and Big Data
  • digital Transformation
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Category: AI and Big Data

Marriott’s three principles for achieving outstanding data-driven CX at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Yann Gourvennec 16/03/2022

What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization … Lire la suite

When video interviewing gives market research a new dimension

When video interviewing gives market research a new dimension

Yann Gourvennec 26/10/2020

Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Lire la suite

Is augmented intelligence the future of artificial intelligence?

Is augmented intelligence the future of artificial intelligence?

Yann Gourvennec 26/02/2020

Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back … Lire la suite

Open data European market: beyond maturity and towards consolidation

Open data European market: beyond maturity and towards consolidation

Yann Gourvennec 13/01/2020

What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a … Lire la suite

NLP: How Trint reshaped content production for ever

NLP: How Trint reshaped content production for ever

Yann Gourvennec 03/01/2020

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Lire la suite

AI : Europe Could Be Wiped Off The Map according to Cedric O

AI : Europe Could Be Wiped Off The Map according to Cedric O

Yann Gourvennec 09/07/2019

What is the state of AI in Europe seen from above? I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI … Lire la suite

How to face the human challenges brought by AI? – Christian Clot

How to face the human challenges brought by AI? – Christian Clot

Yann Gourvennec 04/06/2019

Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Lire la suite

Data Ethics: data science must not be in the sole hands of experts

Data Ethics: data science must not be in the sole hands of experts

Lee Schlenker 28/05/2019

A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Lire la suite

Machine Learning: Why businesses should it for Data Analytics

Machine Learning: Why businesses should it for Data Analytics

Mia Tawile 08/03/2018

Innovation in machine learning (ML) offers many benefits to business data analytics. Businesses are able to benefit from ML because the algorithms that are used make accurate, data-informed choices. According … Lire la suite

Fashion Photography: When Computers Turns Mannequins into Models

Fashion Photography: When Computers Turns Mannequins into Models

Diana Mylonas 29/11/2017

The world of fashion photography for e-commerce is facing a problem: consumers. They are looking for more visuals (about ten in the Chinese market, and around five in Europe) to … Lire la suite

Infographic: The path to Big Data – Challenges and Opportunities

Infographic: The path to Big Data – Challenges and Opportunities

Yann Gourvennec 19/02/2014

The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining … Lire la suite

big datadata miningfacebookGooglemarket researchmarketingNew JerseyNJITsocial media
A new file data management system to support transactional Websites

A new file data management system to support transactional Websites

Yann Gourvennec 06/07/2010

Clustrix is a start-up which devised a new file data management system to support highly transactional Websites. Paul Mikesell, CEO and co-founder of Clustrix explained that his aim was to help … Lire la suite

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Marketing & Innovation is published by Visionary Marketing

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Ignacia Larrain 06/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

essor irresistible digital-Adobe Summit 2022
Yann Gourvennec 30/03/2022

The tremendous rise of digital and customisation at scale

three principles for achieving outstanding data-driven customer experience at scale
Yann Gourvennec 16/03/2022

Marriott’s three principles for achieving outstanding data-driven CX at scale

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