AI and Big Data

  • The AI ‘revolution’ will not take place

    Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological revolution is or isn’t. Here are our thoughts, and we might as well warn you that we are putting our…

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  • SHIFT-GENAI-content-creation

    Surviving the Content Shock In The Age of GenAI

    Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early February 2024.…

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  • GEN AI and Content Marketing: Learning from experience

    Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference in Paris in early November. The debate brought together a few digital experts. During this discussion, I mentioned that there were limitations to Gen AI images and that they weren’t…

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  • Implementing AI within businesses

    AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended a round table discussion on the impact of generative AI on businesses and the future of work at Big Data AI Paris in September 2023. AI and IT experts from…

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  • generative AI and photography

    Generative AI and its potential impact on photography

    Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies on the creativity and expertise of photographers. But what will happen with the advent of generative AI applications that can create photos in a matter of seconds? Here’s a thought-provoking…

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  • Is prompt engineering really worth $335,000?

    Ever heard of Prompt Engineering? That’s what was at the heart of a keynote by Lee Odden at the B2B Summit 2023 that took place in Paris last June. As technology makes headway, more and more jobs may well be transformed. As marketers, we too are being urged to change. In…

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  • Everyone is a creator as Roblox prepares for AI and VR

    With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the future of the gaming interface and game creation. Roblox is…

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  • Gen AI and the evolution of Marketing Jobs

    Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. After a 4-year hiatus, we had the pleasure of attending the 2023 Adobe Summit in London. The US tech giant* issued major announcements during that event. Beyond that,…

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  • Démonstration de l'IA générative dans Photoshop

    Analysing Adobe Firefly at the Adobe Summit 2023

    Photoshop Beta now includes Adobe Firefly AI art functions. These enable image manipulation by using artificial intelligence. Image-generating AIs have been at the center of discussions for quite some time, and we’ve been covering this topic on Visionary Marketing since the beginning of the year, and have been practicing it…

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  • three principles for achieving outstanding data-driven customer experience at scale

    Marriott’s three principles for achieving outstanding data-driven CX at scale

    What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization and product performance at Marriott International. She described herself as “a maths nerd as [she] started a career in tech…

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  • When video interviewing gives market research a new dimension

    Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the CEO and Co-Founder of LivingLens who spoke to me from Liverpool. Carl talked to me about some of the innovative…

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  • Is augmented intelligence the future of artificial intelligence?

    Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back to the 17th century. This was the gist of his speech at the 5th edition of the MaddyKeynote (an event organized…

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