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Are Digital Experiences Hampering Customer Experiences?

Reducing the carbon footprint of digital advertising

Understanding Platform Business Models Now and in the Future

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Marketing & Innovation

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Friday, June 02, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
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Category: AI and Big Data

Marriott’s three principles for achieving outstanding data-driven CX at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Yann Gourvennec 16/03/2022

What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization … Read on

When video interviewing gives market research a new dimension

When video interviewing gives market research a new dimension

Yann Gourvennec 26/10/2020

Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Read on

Is augmented intelligence the future of artificial intelligence?

Is augmented intelligence the future of artificial intelligence?

Yann Gourvennec 26/02/2020

Is augmented intelligence the future of artificial intelligence? Such is Luc Julia’s opinion, who invites us to forget about the hackneyed ‘artificial intelligence’ monicker, the origin of which he traces back … Read on

Open data European market: beyond maturity and towards consolidation

Open data European market: beyond maturity and towards consolidation

Yann Gourvennec 13/01/2020

What is the state of open data in Europe? I wondered. To answer that question, I went to interview top open data expert, Jean-Marc Lazard, founder of Opendatasoft. Here are a … Read on

NLP: How Trint reshaped content production for ever

NLP: How Trint reshaped content production for ever

Yann Gourvennec 03/01/2020

I have been a Natural Language Processing (NLP) fiend for a long time. I havreshapede indeed used speech-to-text to write books and blog posts for close to 20 years. I … Read on

AI : Europe Could Be Wiped Off The Map according to Cedric O

AI : Europe Could Be Wiped Off The Map according to Cedric O

Yann Gourvennec 09/07/2019

What is the state of AI in Europe seen from above? I attended the AI keynote of French secretary of State for digital Cedric O at the opening of the AI … Read on

How to face the human challenges brought by AI? – Christian Clot

How to face the human challenges brought by AI? – Christian Clot

Yann Gourvennec 04/06/2019

Facing the challenges of AI – Christian Clot Christian Clot is an extraordinary character. Both a researcher and an explorer, he spent 4 times 30 days in the most extreme … Read on

Data Ethics: data science must not be in the sole hands of experts

Data Ethics: data science must not be in the sole hands of experts

Lee Schlenker 28/05/2019

A great number of universities of the world propose courses about data science, machine learning and artificial intelligence. Isn’t it time they added data ethics on the agenda, at a … Read on

Machine Learning: Why businesses should it for Data Analytics

Machine Learning: Why businesses should it for Data Analytics

Mia Tawile 08/03/2018

Innovation in machine learning (ML) offers many benefits to business data analytics. Businesses are able to benefit from ML because the algorithms that are used make accurate, data-informed choices. According … Read on

Fashion Photography: When Computers Turns Mannequins into Models

Fashion Photography: When Computers Turns Mannequins into Models

Diana Mylonas 29/11/2017

The world of fashion photography for e-commerce is facing a problem: consumers. They are looking for more visuals (about ten in the Chinese market, and around five in Europe) to … Read on

Infographic: The path to Big Data – Challenges and Opportunities

Infographic: The path to Big Data – Challenges and Opportunities

Yann Gourvennec 19/02/2014

The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining … Read on

big datadata miningfacebookGooglemarket researchmarketingNew JerseyNJITsocial media
A new file data management system to support transactional Websites

A new file data management system to support transactional Websites

Yann Gourvennec 06/07/2010

Clustrix is a start-up which devised a new file data management system to support highly transactional Websites. Paul Mikesell, CEO and co-founder of Clustrix explained that his aim was to help … Read on

Bay areadatabase managementMySQLPress tourSan Franciscoshardingsilicon valleystart-ups

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

Karla Mendez 27/04/2023

Are Digital Experiences Hampering Customer Experiences?

Yann Gourvennec 25/04/2023

Reducing the carbon footprint of digital advertising

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

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