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digital marketing
Protecting your privacy and avoiding cookie pop-ups
Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless, mostly because they…
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digital marketing
Employment trends that are emerging in Europe
So, what are the emerging employment trends in Europe? This week we got to talk back and forth with Jooble’s Talent Enablement Director, Anastasiia Khyzhniak. We were able to gain insights into the employment trends that are transforming the job market today and in the future. Note that this post (#disclosure)…
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b2b marketing & sales
Do you need bigger or better data on a market to boost sales?
Let’s look at a major marketing misconception today: the more market data you have, the easier it is to do your marketer’s job. And thus to sell. Paul Millier, one of the world’s leading experts in B2B marketing, has explored this in an explanatory post on his blog and shows…
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AI and Big Data
Is prompt engineering really worth $335,000?
Ever heard of Prompt Engineering? That’s what was at the heart of a keynote by Lee Odden at the B2B Summit 2023 that took place in Paris last June. As technology makes headway, more and more jobs may well be transformed. As marketers, we too are being urged to change. In…
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digital marketing
Marketing video games in an evolving landscape
With our recent piece on Roblox, I thought it would be a good idea to take a step back and discuss marketing and the video game industry. With technology constantly evolving and changing, what does it mean to be a Marketer in the video game industry? In this post, I…
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digital marketing
Phishing: how to protect you and your company from phishing
Phishing is a common practice, and businesses are not the last victims. It’s common to receive fraudulent messages in our mailboxes. These invite you to settle a non-existent unpaid bill, or to provide your credentials to “solve a technical problem”. This is known as phishing. With this technique, the hacker…
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b2b marketing & sales
Creating Success through LinkedIn Live and Social Media
LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many of them, in particular in partnership with Loic Simon of #SocialSellingForum (see here the page on the extended enterprise event series). I asked Loic to describe the criteria for the…
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digital marketing
Everyone is a creator as Roblox prepares for AI and VR
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the future of the gaming interface and game creation. Roblox is…
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Adobe marketing
Gen AI and the evolution of Marketing Jobs
Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. After a 4-year hiatus, we had the pleasure of attending the 2023 Adobe Summit in London. The US tech giant* issued major announcements during that event. Beyond that,…
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digital marketing
IT crisis or lack of Innovation; Steps towards the future
The IT crisis is having serious consequences, and not just in Silicon Valley. But is it an IT crisis or a lack of innovation? For Alain Lefebvre, author of “La Crise de l’IT et comment s’en sortir” (Translated: The IT crisis and how to get out of it), it’s time…
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Adobe marketing
Analysing Adobe Firefly at the Adobe Summit 2023
Photoshop Beta now includes Adobe Firefly AI art functions. These enable image manipulation by using artificial intelligence. Image-generating AIs have been at the center of discussions for quite some time, and we’ve been covering this topic on Visionary Marketing since the beginning of the year, and have been practicing it…
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Web, Internet and the Economy
3 steps to Web3 adoption
Hubert Kratiroff delivers his three top tips for Web3 adoption by businesses. For some years now, people have been calling for a reinvention of the good old Web. That was the ambition of Web 2.0. But in reality, the fairy tale has turned into a nightmare. The social Web has been…
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