B2B vs B2C: why B2B matters and deserves more media coverage
The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on
Category: Marketing & Innovation
Love thy salespeople and they will love your CRM system
A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on
B2B Sharing Economy: A multi-trillion dollar market
The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Read on
What could be the potential applications for the Metaverse in B2B?
At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a … Read on
B2B marketers should strive to know their customers better
Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear … Read on
Adobe Summit: Real-time personalization on top of the marketing agenda
Personalization is on top of the marketing agenda in 2021 and for years to come, and I have invited Christophe Marée, Western Marketing Director EMEA at Adobe, to talk to … Read on
4 main ingredients for innovation in Silicon Valley
Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is … Read on
B2B Complex sales: how to convince buyers in 2021
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Read on
When video interviewing gives market research a new dimension
Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Read on
Handwriting recognition gets a second wind with Nebo
Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many … Read on
6 steps to collaborative marketing success with consumers
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Read on
Emerging technologies, SPEED and the fourth industrial revolution
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Read on
