Authors warn that Innovate or Die mantra may be wrong
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of … Read on
Category: Marketing & Innovation
5 takeaways on the current state of Sales Enablement
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on
Ask these 3 questions if you want your customers to love your brand
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on
Social selling is about strategy it’s not about tools
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on
The Immersive Web is Meta’s ultimate goal, not the Metaverse
What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the … Read on
How to scale a B2B start-up globally in just two years
Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on
Must-read: Scott Berkun Spells Out The Myths of Innovation
The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, … Read on
Gamification: Innovating Marketing and Retail
Gamification is revolutionizing marketing and retail. In a way, providing a yellow brick road for brands and consumers alike. Though, not only does this offer a way for brands to … Read on
Can Blockchain Technology Innovate the Supply Chain ?
Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands … Read on
B2B vs B2C: why B2B matters and deserves more media coverage
The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on
Love thy salespeople and they will love your CRM system
A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on
B2B Sharing Economy: A multi-trillion dollar market
The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Read on
