Category: Marketing & Innovation

Personalization is on top of the marketing agenda in 2021 and for years to come, and I have invited Christophe Marée, Western Marketing Director EMEA at Adobe, to talk to … Lire la suite

Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is … Lire la suite

Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many … Lire la suite

Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Lire la suite

The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Lire la suite

I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Lire la suite

Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I … Lire la suite

Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid … Lire la suite

Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one … Lire la suite