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Are Digital Experiences Hampering Customer Experiences?

Reducing the carbon footprint of digital advertising

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

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Marketing & Innovation

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Friday, June 02, 2023
  • AI and Big Data
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    • Digital technology
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Category: Marketing & Innovation

Authors warn that Innovate or Die mantra may be wrong

Authors warn that Innovate or Die mantra may be wrong

Yann Gourvennec 21/02/2023

Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of … Read on

5 takeaways on the current state of Sales Enablement

5 takeaways on the current state of Sales Enablement

Yann Gourvennec 25/01/2023

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on

Ask these 3 questions if you want your customers to love your brand

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 19/01/2023

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on

Social selling is about strategy it’s not about tools

Social selling is about strategy it’s not about tools

Yann Gourvennec 09/01/2023

Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on

The Immersive Web is Meta’s ultimate goal, not the Metaverse

The Immersive Web is Meta’s ultimate goal, not the Metaverse

Yann Gourvennec 05/01/2023

What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the … Read on

How to scale a B2B start-up globally in just two years

How to scale a B2B start-up globally in just two years

Yann Gourvennec 05/12/2022

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on

Must-read: Scott Berkun Spells Out The Myths of Innovation

Must-read: Scott Berkun Spells Out The Myths of Innovation

Yann Gourvennec 28/10/2022

The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, … Read on

Gamification: Innovating Marketing and Retail

Gamification: Innovating Marketing and Retail

Jared Roth 27/10/2022

Gamification is revolutionizing marketing and retail. In a way, providing a yellow brick road for brands and consumers alike. Though, not only does this offer a way for brands to … Read on

Can Blockchain Technology Innovate the Supply Chain ?

Can Blockchain Technology Innovate the Supply Chain ?

Jared Roth 27/10/2022

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands … Read on

B2B vs B2C: why B2B matters and deserves more media coverage

B2B vs B2C: why B2B matters and deserves more media coverage

Mandy Phillips 18/07/2022

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on

Love thy salespeople and they will love your CRM system

Love thy salespeople and they will love your CRM system

Yann Gourvennec 23/06/2022

A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on

B2B Sharing Economy: A multi-trillion dollar market

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 27/04/2022

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Karla Mendez 27/04/2023

Are Digital Experiences Hampering Customer Experiences?

Yann Gourvennec 25/04/2023

Reducing the carbon footprint of digital advertising

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

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