Marketing & Innovation
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Inside the Ebook Self-Publishing Industry
The ebook self-publishing landscape has undergone a remarkable transformation over the past decade. What was once viewed with scepticism by the publishing industry has become a legitimate and often preferred path for authors worldwide. To understand the current state of this evolving market, we spoke with Kris Austin, whose platform…
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The Truth About the Environmental Impact of AI
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date of Earth Overshoot Day—we sat down with Yves Grandmontagne, founder and editor-in-chief of DCMAG (Data Centre Magazine*), to get his take…
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The Future of Developers in the Age of AI
Are AI and developers the world’s best friends or is artificial intelligence a threat to the future of programmers? As artificial intelligence models are becoming increasingly sophisticated, many questions are raised about the future of developers across the industry. Will AI replace programmers entirely, as Eric Schmidt and Dario Amodei…
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Is disruptive innovation overhyped?
Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint of abuse, aren’t we in the process of deluding ourselves? At a time when some are fretting about the volatility of the business generated by ‘unicorns’ or even centaurs, it…
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Cyber threat Landscape Europe, 2024
The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses (1,000–2,500 employees) and 52% from large organisations (above 2,500 employees).…
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B2B vs. B2C Marketing
B2B vs B2C Marketing. One often opposes the two main kinds of marketing but aren’t they more or less six of one and half a dozen of the other? Some time ago, Capgemini consulting, that used to be my employer at the turn of the 21st century, organised a meeting…
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Multicloud Synchronisation: Onecloud, Google Cloud and others
How do you achieve multicloud synchronisation, i.e. the synchronisation between multiple clouds such as Onedrive, Google Drive and the other platforms that keep your precious files in the cloud? When these are spread across several incompatible services, this can quickly become mind-boggling. I discovered, somewhat by chance, a service (and even…
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Luxury Venues during the 2024 Paris Olympics
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for brands and which ones. To find out I invited Tanya…
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The learning curve of qualitative studies
The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. What’s more, the kind of data produced by marketing studies is unstructured and complex. Gathering too much of it will also inevitably lead to soaring costs. Our simple…
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Do you need bigger or better data on a market to boost sales?
Let’s look at a major marketing misconception today: the more market data you have, the easier it is to do your marketer’s job. And thus to sell. Paul Millier, one of the world’s leading experts in B2B marketing, has explored this in an explanatory post on his blog and shows…
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Creating Success through LinkedIn Live and Social Media
LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many of them, in particular in partnership with Loic Simon of #SocialSellingForum (see here the page on the extended enterprise event series). I asked Loic to describe the criteria for the…
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Everyone is a creator as Roblox prepares for AI and VR
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the future of the gaming interface and game creation. Roblox is…
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