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B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

Digital trends 2022 for business: digitisation progress and challenges

Behind the scenes of an Art auction with NFTs

Website search quality: why it’s bad and how it can be improved

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Saturday, May 14, 2022
  • AI and Big Data
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Category: Marketing & Innovation

B2B Sharing Economy: A multi-trillion dollar market

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 27/04/2022

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Lire la suite

What could be the potential applications for the Metaverse in B2B?

What could be the potential applications for the Metaverse in B2B?

Yann Gourvennec 02/03/2022

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a … Lire la suite

B2B marketers should strive to know their customers better

B2B marketers should strive to know their customers better

Yann Gourvennec 15/09/2021

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear … Lire la suite

Adobe Summit: Real-time personalization on top of the marketing agenda

Adobe Summit: Real-time personalization on top of the marketing agenda

Yann Gourvennec 27/04/2021

Personalization is on top of the marketing agenda in 2021 and for years to come, and I have invited Christophe Marée, Western Marketing Director EMEA at Adobe, to talk to … Lire la suite

4 main ingredients for innovation in Silicon Valley

4 main ingredients for innovation in Silicon Valley

Yann Gourvennec 31/03/2021

Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is … Lire la suite

B2B Complex sales: how to convince buyers in 2021

B2B Complex sales: how to convince buyers in 2021

Yann Gourvennec 17/02/2021

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Lire la suite

When video interviewing gives market research a new dimension

When video interviewing gives market research a new dimension

Yann Gourvennec 26/10/2020

Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Lire la suite

Handwriting recognition gets a second wind with Nebo

Handwriting recognition gets a second wind with Nebo

Yann Gourvennec 11/08/2020

Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many … Lire la suite

6 steps to collaborative marketing success with consumers 

6 steps to collaborative marketing success with consumers 

Yann Gourvennec 11/03/2020

Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do … Lire la suite

Emerging technologies, SPEED and the fourth industrial revolution

Emerging technologies, SPEED and the fourth industrial revolution

Yann Gourvennec 14/02/2020

The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning … Lire la suite

VUI (Voice User Interface) role in apps redefined by emlyon study

VUI (Voice User Interface) role in apps redefined by emlyon study

Yann Gourvennec 15/07/2019

I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month … Lire la suite

Should we replace replace traditional advertising with  ethical advertising?

Should we replace replace traditional advertising with ethical advertising?

Yann Gourvennec 02/10/2018

Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I … Lire la suite

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Marketing & Innovation is published by Visionary Marketing

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Ignacia Larrain 06/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

essor irresistible digital-Adobe Summit 2022
Yann Gourvennec 30/03/2022

The tremendous rise of digital and customisation at scale

three principles for achieving outstanding data-driven customer experience at scale
Yann Gourvennec 16/03/2022

Marriott’s three principles for achieving outstanding data-driven CX at scale

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