What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for…
The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. What’s more, the kind of data produced by marketing studies is unstructured and complex. Gathering too much of…
Let’s look at a major marketing misconception today: the more market data you have, the easier it is to do your marketer’s job. And thus to sell. Paul Millier, one of the world’s leading experts in B2B marketing, has explored…
LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many of them, in particular in partnership with Loic Simon of #SocialSellingForum (see here the page on the extended enterprise event…
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the…
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of hindsight Innovate or Die? Beyond Deceptive Appearances Seneca, the Spanish-born…
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some very useful insights regarding the current transformation of the sales…
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become More Likeable and Give Better Advice.” I am not usually…
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers in the post-pandemic world. Let’s hear it from an expert…
What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the Tech for Retail exhibition, of which Visionary Marketing was a media…
