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NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

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Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Saturday, March 25, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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    • CRM and CX
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  • Marketing & Innovation
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Category: CRM and CX

Perceived value: how customers rate a product or service

Perceived value: how customers rate a product or service

Yann Gourvennec 15/02/2023

How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published … Read on

Supercharge your marketing with customer communities

Supercharge your marketing with customer communities

Yann Gourvennec 31/01/2023

Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on

Customer service is a major source of frustration for consumers

Customer service is a major source of frustration for consumers

Yann Gourvennec 23/12/2022

A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who … Read on

First Party Data : An 18% Increase in Consumer Conversion

First Party Data : An 18% Increase in Consumer Conversion

Jared Roth 24/10/2022

First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only … Read on

Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner

Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner

Jared Roth 24/10/2022

Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest … Read on

European consumers are concerned about how brands are using their data

European consumers are concerned about how brands are using their data

Jared Roth 03/10/2022

Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many … Read on

Love thy salespeople and they will love your CRM system

Love thy salespeople and they will love your CRM system

Yann Gourvennec 23/06/2022

A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Ahmad Zamir 18/08/2021

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on

Covid-19 threatening contact centres with extinction

Covid-19 threatening contact centres with extinction

Yann Gourvennec 22/12/2020

Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres … Read on

360-degree customer view: what it is and how it works

360-degree customer view: what it is and how it works

Yann Gourvennec 17/07/2020

Customer service in continental Europe is often bad-mouthed. However, best practices in that area do exist. I interviewed Alexandre Oddos, COO at Vocalcom, a French-based worldwide vendor of customer relationships … Read on

Is France World Champion for Sales? with @pipedrive

Is France World Champion for Sales? with @pipedrive

Yann Gourvennec 27/07/2018

Is France World Champion for Sales? France, world champion of sales? Give me a break… Here is a fun content marketing exercise I thought I’d like to offer my readers … Read on

Experience Economy: Great Experiences Begin with Great Service -Joe Pine

Experience Economy: Great Experiences Begin with Great Service -Joe Pine

Diana Mylonas 14/12/2017

Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

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