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digital marketing
Dall-E : Can AI Become a useful ally for Businesses
Can AI tools like Dall-E be used for business? Within the realm of blockchain and gamification, artificial intelligence (AI) is a key component to the Web3 movement. AI isn’t a new thing as the earliest successful AI program was written in 1951, but has evolved quite a bit since then. Trending recently…
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Marketing & Innovation
Gamification: Innovating Marketing and Retail
Gamification is revolutionizing marketing and retail. In a way, providing a yellow brick road for brands and consumers alike. Though, not only does this offer a way for brands to build relationships with their consumers, but provides rewards for customers. In turn, generates a win-win, as customers win rewards and companies…
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b2b marketing & sales
Can Blockchain Technology Innovate the Supply Chain ?
Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands and companies accountable while guaranteeing product authenticity and responsible sourcing. According to IBM: Blockchain for supply chain solutions help supply…
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CRM and CX
First Party Data : An 18% Increase in Consumer Conversion
First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only helps companies receive more accurate data, but offers a transparent and secure option for data collection. Subsequently, this is generating…
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digital marketing
Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to put it in the words of Number Six. The Adobe Experience…
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social media & social networks
Handshake: Is This the End of Linkedin?
Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in Handshake becoming one of the top ways that students are finding jobs. With the workforce flipped upside down by Covid-19,…
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e-commerce
Last Mile Delivery: First Priority For Companies
Last mile delivery is the most strenuous and expensive part of the supply chain when delivering goods. Whether it’s a commercial shipping such as UPS or Fedex, an internet enterprise like Amazon or Alibaba, or even a startup company, the last mile is what many companies have turned their attention…
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CRM and CX
European consumers are concerned about how brands are using their data
Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consumers to avoid these brands. To give us a better understanding of this situation, we look into the Adobe Trust…
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