B2B Complex sales: how to convince buyers in 2021
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Lire la suite
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Lire la suite
LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social … Lire la suite
As I have witnessed time and time again, it is customary to say that B2C is more adapted to the use of social media than B2B. As matter of fact, … Lire la suite
What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a … Lire la suite