Category: b2b marketing & sales

Let’s look at a major marketing misconception today: the more market data you have, the easier it is to do your marketer’s job. And thus to sell. Paul Millier, one … Read on

LinkedIn Live has established itself in recent years as a must for online business-to-business events. In fact, we’ve organized many of them, in particular in partnership with Loic Simon of … Read on

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Read on

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear … Read on