Skip to content
  • Home
  • Podcasts
  • YouTube
  • Glossary
  • Newsletter
  • About us
    • Legal Notice
    • About us
    • Contact us
    • Privacy Policy
    • Anti Museum Blog
    • Marketing agency
  • English
    • Français
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

  • Twitter
  • Linkedin
  • Facebook
  • YouTube
Visionary Marketing Logo

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

  • Home
  • Podcasts
  • YouTube
  • Glossary
  • Newsletter
  • About us
    • Legal Notice
    • About us
    • Contact us
    • Privacy Policy
    • Anti Museum Blog
    • Marketing agency
  • English
    • Français
Tuesday, March 21, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Category: b2b marketing & sales

5 takeaways on the current state of Sales Enablement

5 takeaways on the current state of Sales Enablement

Yann Gourvennec 25/01/2023

What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on

Ask these 3 questions if you want your customers to love your brand

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 19/01/2023

So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on

Social selling is about strategy it’s not about tools

Social selling is about strategy it’s not about tools

Yann Gourvennec 09/01/2023

Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on

How to scale a B2B start-up globally in just two years

How to scale a B2B start-up globally in just two years

Yann Gourvennec 05/12/2022

Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on

Can Blockchain Technology Innovate the Supply Chain ?

Can Blockchain Technology Innovate the Supply Chain ?

Jared Roth 27/10/2022

Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands … Read on

B2B vs B2C: why B2B matters and deserves more media coverage

B2B vs B2C: why B2B matters and deserves more media coverage

Mandy Phillips 18/07/2022

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on

Love thy salespeople and they will love your CRM system

Love thy salespeople and they will love your CRM system

Yann Gourvennec 23/06/2022

A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on

B2B Sharing Economy: A multi-trillion dollar market

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 27/04/2022

The sharing economy, the circular economy, and the collaborative economy offer interesting prospects in B2B marketing, explains Navi Radjou in a video interview conducted at the Visionary Marketing Studio. Thanks … Read on

What could be the potential applications for the Metaverse in B2B?

What could be the potential applications for the Metaverse in B2B?

Yann Gourvennec 02/03/2022

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a … Read on

B2B marketers should strive to know their customers better

B2B marketers should strive to know their customers better

Yann Gourvennec 15/09/2021

Marketers should strive to know their B2B customers better. As implausible as it may sound, since it’s the essence of their job, B2B marketers may not always have a clear … Read on

B2B Complex sales: how to convince buyers in 2021

B2B Complex sales: how to convince buyers in 2021

Yann Gourvennec 17/02/2021

All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B … Read on

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Social Selling: Social Media is a Value-Adding Platform for Salespeople

Diana Mylonas 04/12/2017

Even though he shies away from saying he coined the term social selling, i.e. the use of social media as a value-adding platform for salespeople, Koka Sexton was indeed one of … Read on

Posts navigation

1 2 Next

Search

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

Visionary Marketing podcasts: subscribe
Anti Museum in Paris and Beyond
Twitter @vismktg
Visionary Marketing YouTube Channel

top blog SEO badge

Top Posts & Pages

Branding : pourquoi et comment créer une marque remarquable ?
Le Business Model Canvas par l’exemple : le cas Hydrasoum
Analyse de la demande : une étude complexe mais nécessaire
Les stratégies de plateformes aujourd'hui et demain
Chief Strategy Officer (CSO) : cette fonction est-elle indispensable ?
Luxe aux Etats-Unis : le top des marques dans un pays digitalisé
L'école du futur décrite par un pionnier de l'Internet
22 biais à éviter dans la conception d’un questionnaire en ligne
Intelligence collective : 4 outils de facilitation pour co-construire
Marketing Mix in B2B

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Platform Business Models
Yann Gourvennec 17/03/2023

Understanding Platform Business Models Now and in the Future

Visuels médias sociaux
Yann Gourvennec 06/03/2023

How to use social media visuals more effectively

Yann Gourvennec 23/02/2023

LinkedIn Hackers are Targeting Pro Users in Italy and France

Yann Gourvennec 21/02/2023

Authors warn that Innovate or Die mantra may be wrong

Customer value - valeur client
Yann Gourvennec 15/02/2023

Perceived value: how customers rate a product or service

How to find us

59 rue Desnouettes
F-75015 Paris
France
+33 1 7127 3118

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 48,933 other subscribers
© 1996-2023 - Visionary Marketing - Marketing & Innovation - legal notice
Privacy Policy
  • Français
  • English