Mandy Phillips, Auteur chez Marketing & Innovation

Commodity Markets Disrupted for the Sake of Fairness

Mandy Phillips 26/07/2022

Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, … Read on

B2B vs B2C: why B2B matters and deserves more media coverage

Mandy Phillips 18/07/2022

The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on

NEWS

Understanding Platform Business Models Now and in the Future

How to use social media visuals more effectively

LinkedIn Hackers are Targeting Pro Users in Italy and France

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service

Tech layoffs and disillusionment in Silicon Valley

App-driven product-led marketing is the new growth hack

Supercharge your marketing with customer communities

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

Author: Mandy Phillips

Commodity Markets Disrupted for the Sake of Fairness

B2B vs B2C: why B2B matters and deserves more media coverage

Understanding Platform Business Models Now and in the Future

Authors warn that Innovate or Die mantra may be wrong

Perceived value: how customers rate a product or service