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5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social selling is about strategy it’s not about tools

The Immersive Web is Meta’s ultimate goal, not the Metaverse

Customer service is a major source of frustration for consumers

How to scale a B2B start-up globally in just two years

US Start-up Marqvision tackles counterfeiting on marketplaces

Dall-E : Can AI Become a useful ally for Businesses

Must-read: Scott Berkun Spells Out The Myths of Innovation

Gamification: Innovating Marketing and Retail

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Friday, January 27, 2023
  • AI and Big Data
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Category: social media & social networks

Forrester advises advertisers to put Twitter on Back Burner

Forrester advises advertisers to put Twitter on Back Burner

Ahmad Zamir 23/01/2023

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on

Social selling is about strategy it’s not about tools

Social selling is about strategy it’s not about tools

Yann Gourvennec 09/01/2023

Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on

Handshake: Is This the End of Linkedin?

Handshake: Is This the End of Linkedin?

Jared Roth 18/10/2022

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in … Read on

Brands and social media: facing up to new challenges in 2022

Brands and social media: facing up to new challenges in 2022

Yann Gourvennec 21/09/2022

In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on

Networking and Growing Your B2B Business with LinkedIn

Networking and Growing Your B2B Business with LinkedIn

Yann Gourvennec 19/10/2021

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better … Read on

B2B marketing: are we all potential opinion leaders?

B2B marketing: are we all potential opinion leaders?

Yann Gourvennec 14/07/2021

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Read on

B2B social networks: imagination is the limit

B2B social networks: imagination is the limit

Yann Gourvennec 19/01/2021

When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople … Read on

How to prove the impact of influence marketing to your CEO?

How to prove the impact of influence marketing to your CEO?

Yann Gourvennec 16/12/2020

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Read on

Should brands and marketers leave social media now?

Should brands and marketers leave social media now?

Yann Gourvennec 30/09/2020

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Read on

Instagram: 4 brand strategies in B2B and B2C under the microscope

Instagram: 4 brand strategies in B2B and B2C under the microscope

Yann Gourvennec 28/09/2020

Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Read on

Community Management needs to come of age … now!

Community Management needs to come of age … now!

Yann Gourvennec 15/07/2020

This piece was written on behalf of Community Management Appreciation Day.  Given the CMAD blog has since been withdrawn, I have reproduced its content on this page. As it happens, … Read on

community managementCommunity Marketing
The future of LinkedIn and B2B social media by one of its pioneers

The future of LinkedIn and B2B social media by one of its pioneers

Yann Gourvennec 01/04/2020

What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Read on

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

State of Sales Enablement
Yann Gourvennec 25/01/2023

5 takeaways on the current state of Sales Enablement

Twitter strategy
Ahmad Zamir 23/01/2023

Forrester advises advertisers to put Twitter on Back Burner

Yann Gourvennec 19/01/2023

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social Selling Strategy
Yann Gourvennec 09/01/2023

Social selling is about strategy it’s not about tools

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