Category: social media & social networks

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on

Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in … Read on

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better … Read on

Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Read on

When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople … Read on

Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Read on

Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Read on

Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Read on

What should one think of LinkedIn today, and what will be its future? One keeps hearing rumours about LinkedIn. “It’s a lot like Facebook, you know”, and “Microsoft wouldn’t know … Read on