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Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate … Read on
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn … Read on
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on
Handshake has quickly taken the world of job search platforms by storm. It has been becoming highly promoted to students through their universities in the US. This is resulting in … Read on
In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on
Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better … Read on
Are we all potential opinion leaders in B2B? Bruno Fridlansky answers in the affirmative. According to him, this holds true not only for digital media but also in real life. … Read on
When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople … Read on
Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their … Read on
Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with … Read on
Instagram is big brands’ all-time favourite social networking tool. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake of … Read on
