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Love thy salespeople and they will love your CRM system

Digital advertising: 40% of inventory already cookieless

Marketing Automation tips: Key Lessons From Successful Implementations

B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, June 28, 2022
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Author: Ahmad Zamir

Ahmad is a junior consultant and has been working with Visionary Marketing since 2018 ———————————————————— Ahmad est consultant junior et travaille avec Visionary Marketing depuis 2018
AI is the future of sales, and those who ignore it will disappear

AI is the future of sales, and those who ignore it will disappear

Ahmad Zamir 07/12/2021

AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights … Read on

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Ahmad Zamir 18/08/2021

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on

Influencer Marketing: How Should Brands Tackle Malpractices

Influencer Marketing: How Should Brands Tackle Malpractices

Ahmad Zamir 13/12/2018

Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Read on

Data-driven Marketing: norm among pundits and enigma among marketers

Data-driven Marketing: norm among pundits and enigma among marketers

Ahmad Zamir 06/12/2018

It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Read on

Mood Marketing Programmatic Advertising and CDPs

Mood Marketing Programmatic Advertising and CDPs

Ahmad Zamir 23/10/2018

Whether it be brick-and-mortar businesses or digital platforms, mood marketing is ubiquitous. CDPs are thriving due to this. Through this article, I would like to describe the prevalence of this phenomenon … Read on

Insourcing or Outsourcing Digital Transformation Endeavours?

Insourcing or Outsourcing Digital Transformation Endeavours?

Ahmad Zamir 26/09/2018

It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes … Read on

Digital Marketing Tactics for Non-Techies

Digital Marketing Tactics for Non-Techies

Ahmad Zamir 24/09/2018

Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to … Read on

Revisiting Leading Digital: Updates on findings in Digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on

How to Optimize Your Social Media Strategy?

How to Optimize Your Social Media Strategy?

Ahmad Zamir 03/07/2018

In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social … Read on

A Publisher’s 7 key steps to succeed through Digital

A Publisher’s 7 key steps to succeed through Digital

Ahmad Zamir 12/06/2018

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Read on

Improving your customer experience with a chatbot: 4 tips to remember

Improving your customer experience with a chatbot: 4 tips to remember

Ahmad Zamir 07/06/2018

The future of the chatbot (or conversational robot) seems to be very bright: It is projected that by 2020, 80% of companies would be using them for their interactions with customers. As … Read on

Top 3 retro innovation tips by Pixminds at #Vivatech

Top 3 retro innovation tips by Pixminds at #Vivatech

Ahmad Zamir 05/06/2018

It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings … Read on

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Marketing & Innovation is published by Visionary Marketing

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Yann Gourvennec 23/06/2022

Love thy salespeople and they will love your CRM system

Digital-Advertising
Yann Gourvennec 13/06/2022

Digital advertising: 40% of inventory already cookieless

marketing autmation
Yann Gourvennec 10/06/2022

Marketing Automation tips: Key Lessons From Successful Implementations

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

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