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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Sunday, January 24, 2021
  • AI and Big Data
  • digital Transformation
  • digital marketing
    • social media & social networks
    • Content Marketing
  • Marketing & Innovation
  • Web, Internet and the Economy

Author: Ahmad Zamir

Ahmad was a junior consultant at Visionary Marketing in 2018-2019 ———————————————————— Ahmad a été consultant junior chez Visionary Marketing en 2018-2019
Influencer Marketing: How Should Brands Tackle Malpractices

Influencer Marketing: How Should Brands Tackle Malpractices

Ahmad Zamir 13/12/2018

Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Lire la suite

Data-driven Marketing: norm among pundits and enigma among marketers

Data-driven Marketing: norm among pundits and enigma among marketers

Ahmad Zamir 06/12/2018

It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Lire la suite

Mood Marketing: A Reincarnation with Programmatic Advertising and CDPs

Mood Marketing: A Reincarnation with Programmatic Advertising and CDPs

Ahmad Zamir 23/10/2018

Whether it be brick-and-mortar businesses or digital platforms, ‘mood marketing’ is prevalent everywhere. Through this article, I would like to describe the prevalence of this phenomenon and depict how marketers … Lire la suite

Insourcing or Outsourcing Digital Transformation Endeavours?

Insourcing or Outsourcing Digital Transformation Endeavours?

Ahmad Zamir 26/09/2018

It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes … Lire la suite

Digital Marketing Tactics for Non-Techies

Digital Marketing Tactics for Non-Techies

Ahmad Zamir 24/09/2018

Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to … Lire la suite

Revisiting 'Leading Digital': Updates on findings in Digital Transformation

Revisiting 'Leading Digital': Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of the book ‘Leading Digital’ in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of … Lire la suite

How to Optimize Your Social Media Strategy?

How to Optimize Your Social Media Strategy?

Ahmad Zamir 03/07/2018

In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social … Lire la suite

A Publisher’s 7 key steps to succeed through Digital

A Publisher’s 7 key steps to succeed through Digital

Ahmad Zamir 12/06/2018

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Lire la suite

Improving your customer experience with a chatbot: 4 tips to remember

Improving your customer experience with a chatbot: 4 tips to remember

Ahmad Zamir 07/06/2018

The future of the chatbot (or conversational robot) seems to be very bright: It is projected that by 2020, 80% of companies would be using them for their interactions with customers. As … Lire la suite

Top 3 retro innovation tips by Pixminds at #Vivatech

Top 3 retro innovation tips by Pixminds at #Vivatech

Ahmad Zamir 05/06/2018

It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings … Lire la suite

Selling technology : What are the challenges ?

Selling technology : What are the challenges ?

Ahmad Zamir 23/04/2018

Through this article, I would like to take you on a trip to India, and give you a tour of how sales happen. Selling technology is an interesting phenomenon to … Lire la suite

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Yann Gourvennec 19/01/2021

B2B social networks: imagination is the limit

Yann Gourvennec 22/12/2020

Covid-19 threatening contact centres with extinction

Yann Gourvennec 16/12/2020

How to prove the impact of influence marketing to your CEO?

valorisation d'entreprise
Yann Gourvennec 08/12/2020

Business valuation: how much is a business worth and how to find out

Yann Gourvennec 16/11/2020

Have search engines become useless? And Google, in particular

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