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NEWS

Generative AI and its potential impact on photography

Breaking down silos: digital transformation’s greatest myth

Employment trends that are emerging in Europe

The learning curve of qualitative studies

Do you need bigger or better data on a market to boost sales?

Is prompt engineering really worth $335,000?

Marketing video games in an evolving landscape

Phishing: how to protect you and your company from phishing

Creating Success through LinkedIn Live and Social Media

Marketers should not be afraid of losing their jobs to AI

Everyone is a creator as Roblox prepares for AI and VR

Gen AI and the evolution of Marketing Jobs

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Marketing and Innovation

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Thursday, September 28, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Adobe Summit
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Author: Ahmad Zamir

Ahmad is a consultant at ScholarsClub and a regular contributor to the Visionary Marketing website since 2018 ———————————————————— Ahmad est consultant chez ScholarsClub et contribue régulièrement au site Web Visionary Marketing depuis 2018.
App-driven product-led marketing is the new growth hack

App-driven product-led marketing is the new growth hack

Ahmad Zamir 08/02/2023

Digital marketing is going through a shift, and it’s app-driven product-led marketing more than digital advertising and sales as a 2022 Amplitude report shows. In our interview with Adam Greco, who … Read on

Forrester advises advertisers to put Twitter on Back Burner

Forrester advises advertisers to put Twitter on Back Burner

Ahmad Zamir 23/01/2023

Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on

AI is the future of sales, and those who ignore it will disappear

AI is the future of sales, and those who ignore it will disappear

Ahmad Zamir 07/12/2021

AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights … Read on

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Never Mind The Bollocks Here’s The PUNK CX Customer Experience

Ahmad Zamir 18/08/2021

A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on

Influencer Marketing: How Should Brands Tackle Malpractices

Influencer Marketing: How Should Brands Tackle Malpractices

Ahmad Zamir 13/12/2018

Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Read on

Data-driven Marketing: norm among pundits and enigma among marketers

Data-driven Marketing: norm among pundits and enigma among marketers

Ahmad Zamir 06/12/2018

It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Read on

Mood Marketing Programmatic Advertising and CDPs

Mood Marketing Programmatic Advertising and CDPs

Ahmad Zamir 23/10/2018

Whether it be brick-and-mortar businesses or digital platforms, mood marketing is ubiquitous. CDPs are thriving due to this. Through this article, I would like to describe the prevalence of this phenomenon … Read on

Insourcing or Outsourcing Digital Transformation Endeavours?

Insourcing or Outsourcing Digital Transformation Endeavours?

Ahmad Zamir 26/09/2018

It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes … Read on

Digital Marketing Tactics for Newbies

Digital Marketing Tactics for Newbies

Ahmad Zamir 24/09/2018

What digital marketing tactics are suitable for newbies? Although it’s an asset to master IT languages for digital marketing, there are certain tactics that digital marketers who aren’t well conversant … Read on

Revisiting Leading Digital: Updates on findings in Digital Transformation

Revisiting Leading Digital: Updates on findings in Digital Transformation

Ahmad Zamir 13/07/2018

Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on

How to Optimize Your Social Media Strategy?

How to Optimize Your Social Media Strategy?

Ahmad Zamir 03/07/2018

In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social … Read on

A Publisher’s 7 key steps to succeed through Digital

A Publisher’s 7 key steps to succeed through Digital

Ahmad Zamir 12/06/2018

What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Read on

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Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

generative AI and photography
Yann Gourvennec 23/08/2023

Generative AI and its potential impact on photography

Yann Gourvennec 14/08/2023

Breaking down silos: digital transformation’s greatest myth

Employment trends
Matthew Ryan Nielson 26/07/2023

Employment trends that are emerging in Europe

Matthew Ryan Nielson 24/07/2023

The learning curve of qualitative studies

Matthew Ryan Nielson 20/07/2023

Do you need bigger or better data on a market to boost sales?

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