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AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of Tech-Powered Sales. I interviewed him to understand his view on the future of salesmanship. He unveiled some fascinating insights … Read on
A book on customer experience entitled Punk CX is bound to be entertaining, disruptive and provocative. Adrian Swinscoe made it also very insightful. With regard to Customer experience, frustration is … Read on
Influencers are trusted people with a substantial number of people following them. Therefore, brands partner with them so that their products get marketed through personalities who are recognized by and … Read on
It has become a common parlance amongst marketers lately; there’s hardly any marketing without data. Data lays down the bed-rock for successful marketing campaigns, and it has become a discipline … Read on
Whether it be brick-and-mortar businesses or digital platforms, mood marketing is ubiquitous. CDPs are thriving due to this. Through this article, I would like to describe the prevalence of this phenomenon … Read on
It’s not always very easy for managers and leaders within an organization to have a bird’s eye view of what’s going on and what needs to evolve, when it comes … Read on
Although it’s an asset to master IT languages for digital marketing, there are certain tactics which digital marketers who aren’t well conversant with them can opt for, in order to … Read on
Since the publication of Leading Digital in 2014, there has been a lot of water under the bridge. In order to have a look into the updates of his findings … Read on
In 2017, 87% of marketers reportedly used social networks in their companies : we can therefore infer that social media have established a foothold in the marketing strategy of companies. They use social … Read on
What are the signs of digital success for a Publishing company? One of the best manifestations of a successful digital transformation is portrayed by the famous German media publisher Ebner Publishing … Read on
The future of the chatbot (or conversational robot) seems to be very bright: It is projected that by 2020, 80% of companies would be using them for their interactions with customers. As … Read on
It is time we talk innovation, particularly retro innovation, as that is what we derived from our interview with Pixminds at Vivatech 2018. Pixminds holding is a group that brings … Read on
