Delivering Marketing and Innovation News to Visionary Marketers since 1996
Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, … Read on
According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of … Read on
What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization … Read on
As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges … Read on
The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can … Read on
For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their … Read on
When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that … Read on
Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further and predicts that they will … Read on
What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing … Read on
With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen … Read on
How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast … Read on
Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the … Read on
