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News

Study proves that ‘digital natives’ do not exist

5 takeaways on the current state of Sales Enablement

Forrester advises advertisers to put Twitter on Back Burner

Ask these 3 questions if you want your customers to love your brand

Newsflash: Buzzsumo deems Google and SEO clinically dead

Social selling is about strategy it’s not about tools

The Immersive Web is Meta’s ultimate goal, not the Metaverse

Customer service is a major source of frustration for consumers

How to scale a B2B start-up globally in just two years

US Start-up Marqvision tackles counterfeiting on marketplaces

Dall-E : Can AI Become a useful ally for Businesses

Must-read: Scott Berkun Spells Out The Myths of Innovation

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Tuesday, January 31, 2023
  • AI and Big Data
  • digital Transformation
    • Digital technology
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Category: Web, Internet and the Economy

Last Mile Delivery: First Priority For Companies

Last Mile Delivery: First Priority For Companies

Jared Roth 05/10/2022

Last mile delivery is the most strenuous and expensive part of the supply chain when delivering goods. Whether it’s a commercial shipping such as UPS or Fedex, an internet enterprise … Read on

Commodity Markets Disrupted for the Sake of Fairness

Commodity Markets Disrupted for the Sake of Fairness

Mandy Phillips 26/07/2022

Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, … Read on

Business Development Outsourcing as a tool against modern slavery

Business Development Outsourcing as a tool against modern slavery

Connie Chuen 13/07/2022

According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of … Read on

Marriott’s three principles for achieving outstanding data-driven CX at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Yann Gourvennec 16/03/2022

What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization … Read on

Digital trends 2022 for business: digitisation progress and challenges

Digital trends 2022 for business: digitisation progress and challenges

Yann Gourvennec 04/02/2022

As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges … Read on

Behind the scenes of an Art auction with NFTs

Behind the scenes of an Art auction with NFTs

Yann Gourvennec 04/02/2022

The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can … Read on

The unrelenting rise of high-end business to business e-commerce

The unrelenting rise of high-end business to business e-commerce

Yann Gourvennec 03/12/2021

For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their … Read on

The future of cryptocurrencies may not be the one you think

The future of cryptocurrencies may not be the one you think

Yann Gourvennec 07/07/2021

When it comes to cryptocurrencies, and given the sheer volume of information poured into the media with each tweet from Elon Musk on the subject, it is quite likely that … Read on

Malcolm Gladwell celebrates those informal networks spurred by digital

Malcolm Gladwell celebrates those informal networks spurred by digital

Yann Gourvennec 28/04/2021

Informal networks have been known for a long time and so has the role of digital in their development. Malcolm Gladwell goes one step further and predicts that they will … Read on

2021 luxury market update : it’s all about digital and China

2021 luxury market update : it’s all about digital and China

Yann Gourvennec 21/04/2021

What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing … Read on

New trends in product searches and the future of e-commerce

New trends in product searches and the future of e-commerce

Yann Gourvennec 27/01/2021

With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen … Read on

Business valuation: how much is a business worth and how to find out

Business valuation: how much is a business worth and how to find out

Yann Gourvennec 08/12/2020

How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast … Read on

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Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

Our content since 2005

Latest posts

Digital natives
Yann Gourvennec 30/01/2023

Study proves that ‘digital natives’ do not exist

State of Sales Enablement
Yann Gourvennec 25/01/2023

5 takeaways on the current state of Sales Enablement

Twitter strategy
Ahmad Zamir 23/01/2023

Forrester advises advertisers to put Twitter on Back Burner

Yann Gourvennec 19/01/2023

Ask these 3 questions if you want your customers to love your brand

Yann Gourvennec 13/01/2023

Newsflash: Buzzsumo deems Google and SEO clinically dead

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