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AI and Big Data
AI Will Not Kill Marketing
Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on any marketer’s lips these days. Thomas Husson, Vice President and Principal Analyst at Forrester Research, covers the intersection of marketing, technology, and consumer behaviour from his base in Paris. In a wide-ranging conversation, he cuts through the European…
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digital Transformation
Change management lessons and implementation tips
One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at Like Minds in Exeter. It was entitled “Confessions of an Intrapreneur.” It was made up of these anecdotes and tips, which were all used to describe my preferred approach to…
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AI and Big Data
About Rogue AI and Corporate Blindness
The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems behaving unexpectedly, AI models resisting shutdown, or tech executives warning of existential risk. What is striking about Peter McAllister is that he had anticipated all this as early as 2020,…
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Future of IT
European software alternatives for businesses
Finding European software alternatives to standard non European software is flavour of the month this side of the Altlantic. With geopolitical certainties dissolving faster than annual licence renewals, B2B firms are waking up to a question they had conveniently parked for years: just how dependent are they on their current…
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AI and Big Data
AI Job Impact in the US: the Apocalypse Can Wait
The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce costs. Yet beneath this cacophony of alarm and hype lies a more nuanced reality. J.P. Gownder, Vice President and Principal…
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AI and Big Data
AI is not a tool it’s reshaping our society and economy
AI is not a tool, or is it? Reports regarding the impact of AI on jobs, society and businesses are cropping up all over the place at the moment in all corners of the world. Some of these reports are announcing forthcoming revolutions both for societies and our economies whereas…
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Featured articles
Private Equity Branding Enhances Valuation Through Storytelling
Private equity branding remains one of the most underestimated levers for value creation in the investment world. While PE firms excel at identifying promising companies and optimising their financial structures, branding is frequently treated as an afterthought, reduced to logos and colour palettes rather than strategic assets. Yet the evidence…
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Marketing & Innovation
Inside the Ebook Self-Publishing Industry
The ebook self-publishing landscape has undergone a remarkable transformation over the past decade. What was once viewed with scepticism by the publishing industry has become a legitimate and often preferred path for authors worldwide. To understand the current state of this evolving market, we spoke with Kris Austin, whose platform…
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digital marketing
Web writing : words retain all their magic
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring how marketing professionals can still succeed amidst “enshitification“, online influence, and automation. Meet an expert who remains confident in the power of words.…
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AI and Big Data
The Truth About the Environmental Impact of AI
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date of Earth Overshoot Day—we sat down with Yves Grandmontagne, founder and editor-in-chief of DCMAG (Data Centre Magazine*), to get his take…
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AI and Big Data
Is the AI Bubble About to Burst?
Will the AI bubble burst or is GenAI here to stay? The artificial intelligence industry is experiencing unprecedented financial euphoria. Yet, the current situation is very confusing. AI investments are reaching dizzying heights. Let’s mention OpenAI’s $40 billion funding round at $300 billion valuation and Mistral AI’s €1.7 billion funding…
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AI and Big Data
AI Agents, Beyond the Hype
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine innovation from marketing hype, we sat down with Ed Keisling, Chief AI Officer at Progress Software, to cut through the noise…
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