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digital marketing
Will AI or TikTok Threaten Young Grads’ Employability?
While the media keep flogging the spectre of AI replacing white-collar workers, a far more discreet factor is quietly undermining the employability of young graduates. The real culprit? Their smartphones. As agentic AI grows in power and the job market reshapes itself every six months, motivation and discipline are becoming…
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AI and Big Data
The AI Creative Studio Comes of Age at VivaTech
After years spent on producing creative content the hard way, here comes the AI Creative Studio, to boost innovation and creativity. Some creatives and marketers are impressed, some not. So, what will it come to eventually? Visionary Marketing attended a conference on the subject at Vivatech 2026 in Paris and…
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e-commerce
Agentic E-Commerce, Could AI Become the Shopfront
Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben…
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digital marketing
Cybersecurity for SMEs: a danger that is all too often overlooked
Hervé Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. The CEO’s Cybersecurity Playbook tackles a subject that many small business leaders still prefer to ignore. Not out of bad faith, but out of a stubborn conviction: that they are too small to…
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digital marketing
GenAI in Higher Education, Legitimacy and Laziness
Alain Goudey is Associate Dean for Digital Innovation at Neoma Business School and co-author of a peer-reviewed study on GenAI in Higher Education. The survey focused on how students, faculty, and deans perceive the legitimacy of generative AI in French management education. His findings are both reassuring and unsettling. GenAI…
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AI and Big Data
AI Will Not Kill Marketing
Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on any marketer’s lips these days. Thomas Husson, Vice President and Principal Analyst at Forrester Research, covers the intersection of marketing, technology, and consumer behaviour from his base in Paris. In a wide-ranging conversation, he cuts through the European…
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digital Transformation
Change management lessons and implementation tips
One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at Like Minds in Exeter. It was entitled “Confessions of an Intrapreneur.” It was made up of these anecdotes and tips, which were all used to describe my preferred approach to…
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AI and Big Data
About Rogue AI and Corporate Blindness
The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems behaving unexpectedly, AI models resisting shutdown, or tech executives warning of existential risk. What is striking about Peter McAllister is that he had anticipated all this as early as 2020,…
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Future of IT
European software alternatives for businesses
Finding European software alternatives to standard non European software is flavour of the month this side of the Altlantic. With geopolitical certainties dissolving faster than annual licence renewals, B2B firms are waking up to a question they had conveniently parked for years: just how dependent are they on their current…
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AI and Big Data
AI Job Impact in the US: the Apocalypse Can Wait
The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce costs. Yet beneath this cacophony of alarm and hype lies a more nuanced reality. J.P. Gownder, Vice President and Principal…
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AI and Big Data
AI is not a tool it’s reshaping our society and economy
AI is not a tool, or is it? Reports regarding the impact of AI on jobs, society and businesses are cropping up all over the place at the moment in all corners of the world. Some of these reports are announcing forthcoming revolutions both for societies and our economies whereas…
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Featured articles
Private Equity Branding Enhances Valuation Through Storytelling
Private equity branding remains one of the most underestimated levers for value creation in the investment world. While PE firms excel at identifying promising companies and optimising their financial structures, branding is frequently treated as an afterthought, reduced to logos and colour palettes rather than strategic assets. Yet the evidence…
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