Independent Marketing News website Since 1996
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And … Read on
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In … Read on
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate … Read on
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn … Read on
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of … Read on
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published … Read on
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that … Read on
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on
A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, … Read on
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative … Read on
