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B2B Sharing Economy: A multi-trillion dollar market

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Will Google Analytics be Banned in Europe? Not as easy as it seems

The tremendous rise of digital and customisation at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Immersive 3D modelling for Metaverse and ecommerce

Will intermodal transport be the future of transportation by 2050?

Trust is at the heart of the digital economy

What could be the potential applications for the Metaverse in B2B?

Digital trends 2022 for business: digitisation progress and challenges

Behind the scenes of an Art auction with NFTs

Website search quality: why it’s bad and how it can be improved

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Marketing & Innovation

Marketing & Innovation

Delivering Marketing and Innovation News to Visionary Marketers since 1996

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Saturday, May 14, 2022
  • AI and Big Data
  • digital Transformation
    • Digital technology
  • digital marketing
    • Content Marketing
    • CRM and CX
    • social media & social networks
  • Marketing & Innovation
    • AI and Big Data
    • b2b marketing & sales
  • Web & the Economy

Author: Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.
The tremendous rise of digital and customisation at scale

The tremendous rise of digital and customisation at scale

Yann Gourvennec 30/03/2022

The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered on all its promises with more than 26,000 connected viewers … Lire la suite

Marriott’s three principles for achieving outstanding data-driven CX at scale

Marriott’s three principles for achieving outstanding data-driven CX at scale

Yann Gourvennec 16/03/2022

What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization … Lire la suite

Immersive 3D modelling for Metaverse and ecommerce

Immersive 3D modelling for Metaverse and ecommerce

Yann Gourvennec 16/03/2022

What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We’ve already covered this for B2B with Forrester, but I have a hunch that we haven’t heard … Lire la suite

Will intermodal transport be the future of transportation by 2050?

Will intermodal transport be the future of transportation by 2050?

Yann Gourvennec 16/03/2022

Will intermodal or multimodal transport be the future of transportation by 2050? At a time when climate change is looming large, and the current economic situation will probably, like it or … Lire la suite

Trust is at the heart of the digital economy

Trust is at the heart of the digital economy

Yann Gourvennec 10/03/2022

The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience … Lire la suite

What could be the potential applications for the Metaverse in B2B?

What could be the potential applications for the Metaverse in B2B?

Yann Gourvennec 02/03/2022

At a time when Facebook was renamed as Meta, the so-called Metaverse (check Merriam Webster’s definition) is on everybody’s lips. Whereas experts are still wondering whether there is such a … Lire la suite

Digital trends 2022 for business: digitisation progress and challenges

Digital trends 2022 for business: digitisation progress and challenges

Yann Gourvennec 04/02/2022

As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges … Lire la suite

Behind the scenes of an Art auction with NFTs

Behind the scenes of an Art auction with NFTs

Yann Gourvennec 04/02/2022

The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream. It is still an emerging form of selling that is not always easy to understand, though it can … Lire la suite

Website search quality: why it’s bad and how it can be improved

Website search quality: why it’s bad and how it can be improved

Yann Gourvennec 22/12/2021

How can Website search quality be improved? Marketers, according to a survey we conducted on behalf of Yext seem to be well aware of the link between customer experience and onsite search … Lire la suite

The unrelenting rise of high-end business to business e-commerce

The unrelenting rise of high-end business to business e-commerce

Yann Gourvennec 03/12/2021

For a long time, as far as business to business was concerned, e-commerce was only a solution for low-end mass-market B2B products. High-end B2B businesses were supposedly immune and went on with their … Lire la suite

Networking and Growing Your B2B Business with LinkedIn

Networking and Growing Your B2B Business with LinkedIn

Yann Gourvennec 19/10/2021

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better … Lire la suite

Online Roundtable: Impact of website research on CX (survey)

Online Roundtable: Impact of website research on CX (survey)

Yann Gourvennec 16/10/2021

Website search, i.e. searching for information or a product on a website (rather than on a search engine such as Bing, Duckduckgo or Google), is a topic that is rarely … Lire la suite

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Marketing & Innovation is published by Visionary Marketing

Marketing & Innovation is published by Visionary Marketing a European digital marketing agency

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Marketing & Innovation is published by Visionary Marketing

About Visionary Marketing

Visionary Marketing – Marketing & Innovation is a marketing and innovation information website created in 1996. It is published by the eponymous web marketing agency Visionary Marketing. Since 2004, 40 authors have written more than 2,000 articles on marketing, innovation and digital

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Latest posts

B2B sharing economy
Ignacia Larrain 27/04/2022

B2B Sharing Economy: A multi-trillion dollar market

Ignacia Larrain 18/04/2022

Oxbow’s 10 top tips to optimise one’s digital marketing ROI

Ignacia Larrain 06/04/2022

Will Google Analytics be Banned in Europe? Not as easy as it seems

essor irresistible digital-Adobe Summit 2022
Yann Gourvennec 30/03/2022

The tremendous rise of digital and customisation at scale

three principles for achieving outstanding data-driven customer experience at scale
Yann Gourvennec 16/03/2022

Marriott’s three principles for achieving outstanding data-driven CX at scale

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