- digital marketing
Web writing : words retain all their magic
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring how marketing professionals can still succeed amidst “enshitification“, online influence, and automation. Meet an expert who remains confident in the power of words.…
Read More » - AI and Big Data
The Truth About the Environmental Impact of AI
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date of Earth Overshoot Day—we sat down with Yves Grandmontagne, founder and editor-in-chief of DCMAG (Data Centre Magazine*), to get his take…
Read More » - AI and Big Data
Is the AI Bubble About to Burst?
Will the AI bubble burst or is GenAI here to stay? The artificial intelligence industry is experiencing unprecedented financial euphoria. Yet, the current situation is very confusing. AI investments are reaching dizzying heights. Let’s mention OpenAI’s $40 billion funding round at $300 billion valuation and Mistral AI’s €1.7 billion funding…
Read More » - AI and Big Data
AI Agents, Beyond the Hype
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine innovation from marketing hype, we sat down with Ed Keisling, Chief AI Officer at Progress Software, to cut through the noise…
Read More » - Web, Internet and the Economy
Voluntourism: Changing the World from Your Hotel
In an era of overtourism, where mass travel increasingly strains destinations worldwide, Christopher Hill offers a compelling alternative with his voluntourism/volunteer travel business, Hands-Up Holidays. As a founder and managing director of this company, Hill has built a business model that demonstrates how travel companies can be forces for good…
Read More » - b2b marketing & sales
AI Sales Enablement: 20% Time Savings for Sales and 50% for Marketing
AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane Renger, co-founder and managing director of Salesapps. The leading European sales enablement vendor has placed AI at…
Read More » - Future of IT
The Future of Developers in the Age of AI
Are AI and developers the world’s best friends or is artificial intelligence a threat to the future of programmers? As artificial intelligence models are becoming increasingly sophisticated, many questions are raised about the future of developers across the industry. Will AI replace programmers entirely, as Eric Schmidt and Dario Amodei…
Read More » - AI and Big Data
GenAI is Not a Legal No Man’s Land
While many claim that GenAI is a legal no man’s land, Aurore Sauviat, a lawyer dedicated to working with creatives and advertising agencies, brings clarity to the issues of IP rights and GenAI use. While there are many questions about IP and the use of GenAI, Aurore Sauviat, a partner…
Read More » - digital Transformation
Change management lessons for implementing change
One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at Like minds in Exeter. It was entitled “confessions of an intrapreneur.” It was made of these anecdotes and tips, which were all used to describe my preferred approach to change management.…
Read More » - Content Marketing
Chores to AI, Thinking to Humans
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI doesn’t necessarily make us stupid; we don’t need it for…
Read More » - Marketing & Innovation
Is disruptive innovation overhyped?
Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint of abuse, aren’t we in the process of deluding ourselves? At a time when some are fretting about the volatility of the business generated by ‘unicorns’ or even centaurs, it…
Read More » - digital marketing
Ethical growth hacking is not an oxymoron
Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise ethical growth hacking but it requires time and energy, growth hacking expert Frederic Canevet explained to Visionary Marketing. In a nutshell, it may be a little harder than you think,…
Read More »
