Breaking News
Breaking News by Visionary Marketing
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NRF Europe: a new name for Paris Retail Week
Paris Retail Week is soon to be rebranded as NRF Europe. Matthew Shay, president and CEO of the NRF and Laurent Noel, Divisional Managing Director of France’s B2B event giant Comexposium made a surprise announcement on the main stage of the Paris Retail Week exhibition show in Paris on September…
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Perceptron: A History of Neural Networks
The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above all, its promise was a tad overstated, to say the least. One started to imagine impossible things. Besides, artificial intelligence as no match for natural human resentment. Especially that of…
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Nobody understands how AI works
No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024, we released a piece stating that the AI revolution would not take place. We understand that this was a very bold move. A few readers laughed, most dismissed the idea…
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Top 25 Marketing Opinion Leaders
We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders in marketing. We are not doing this out of hubris, but to say a big thank you to our readers and our 100+ clients. So you’ll find a badge on…
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Behavioral Targeting is the right way forward
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are nothing new, the study in question provides a quantified demonstration of the extent of change in this area. It also provides figures and details…
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Promoting employees increases risk that they leave
A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even if this is counter intuitive, this research shows that HR hell may be paved with good intentions. The research also provides other interesting insights, namely about the number of promotions. …
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Visionary Marketing gets a makeover
The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and four years after obtaining our press accreditation by the French Ministry of Culture, we’ve listened to our readers. On the agenda, we improved the site’s legibility, visibility and look and…
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LinkedIn Hackers are Targeting Pro Users in Italy and France
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn navigator, they are catching professional users unawares. Indeed, the latter are less prone to expect cyber attacks to originate from…
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Perceived value: how customers rate a product or service
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective on perceived customer value, beyond the hackneyed Maslow pyramid. This…
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Tech layoffs and disillusionment in Silicon Valley
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the cafeteria before going to meetings in the “confetti room”. In…
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Study proves that ‘digital natives’ do not exist
A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, boomer! I know. Yet, facts are stronger than fiction. Study Shows ‘Digital Natives’ Do Not Exist Digital natives have been…
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Forrester advises advertisers to put Twitter on Back Burner
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether he should resign and it seems he didn’t quite like the…
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