Breaking News
Breaking News by Visionary Marketing
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X odus to Bluesky: truth or fiction?
Is this an X odus that we are witnessing? The Bluesky vs X war is raging, it seems. For the past few days, we’ve heard the same old song and dance on the rooftops, and journalists and celebrities are now coming out to explain that they have left X, often…
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Visionary Marketing 30 years of marketing and innovation
Visionary Marketing was created in 1995 and will therefore celebrate its 30-year anniversary in 2025. One fine day in 1995, in the middle of summer, the Marketing & Innovation website was created. Archive.org platform won’t be able to go back any further than 1998, so you’ll have to take my…
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C2PA Standard: LinkedIn and AI-generated images detection
Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It’s a new feature for detecting AI-generated images. How does it work and how effective is this? Let’s delve into this topic as ChatGPT would have it. C2PA Standard: LinkedIn (Almost) Detects AI-Created Images…
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Cyber threat Landscape Europe, 2024
The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses (1,000–2,500 employees) and 52% from large organisations (above 2,500 employees).…
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NRF Europe: a new name for Paris Retail Week
Paris Retail Week is soon to be rebranded as NRF Europe. Matthew Shay, president and CEO of the NRF and Laurent Noel, Divisional Managing Director of France’s B2B event giant Comexposium made a surprise announcement on the main stage of the Paris Retail Week exhibition show in Paris on September…
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Perceptron: A History of Neural Networks
The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above all, its promise was a tad overstated, to say the least. One started to imagine impossible things. Besides, artificial intelligence as no match for natural human resentment. Especially that of…
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Nobody understands how AI works
No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024, we released a piece stating that the AI revolution would not take place. We understand that this was a very bold move. A few readers laughed, most dismissed the idea…
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Top 25 Marketing Opinion Leaders
We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders in marketing. We are not doing this out of hubris, but to say a big thank you to our readers and our 100+ clients. So you’ll find a badge on…
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Behavioral Targeting is the right way forward
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are nothing new, the study in question provides a quantified demonstration of the extent of change in this area. It also provides figures and details…
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Promoting employees increases risk that they leave
A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even if this is counter intuitive, this research shows that HR hell may be paved with good intentions. The research also provides other interesting insights, namely about the number of promotions. …
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Visionary Marketing gets a makeover
The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and four years after obtaining our press accreditation by the French Ministry of Culture, we’ve listened to our readers. On the agenda, we improved the site’s legibility, visibility and look and…
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LinkedIn Hackers are Targeting Pro Users in Italy and France
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn navigator, they are catching professional users unawares. Indeed, the latter are less prone to expect cyber attacks to originate from…
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