C2PA Standard: LinkedIn and AI-generated images detection
Today I (re)discovered the C2PA standard, launched in 2022, while posting my daily article on LinkedIn. It’s a new feature for detecting AI-generated images. How does it work and how effective is this? Let’s delve into this topic as ChatGPT would have it.
C2PA Standard: LinkedIn (Almost) Detects AI-Created Images
The C2PA System
C2PA stands for “The Coalition for Content Provenance and Authenticity”, described by LinkedIn as: “a project that aims to develop technical standards for establishing content provenance and authenticity. The goal is to enable consumers to trace the source and authenticity of media content, including when generative AI use is detected.”
The standard used by C2PA is open and is heading in the right direction.
The specifications for the open C2PA standard are available here. The FAQ available on the site indicates the tool’s ability to detect the provenance of an image manipulated through multiple sources.
When one asset is created from a series of other assets, those sources are referred to as the ingredients. Each ingredient that is used in the (composed) asset is recorded in that asset’s provenance, including the addition of the provenance of each individual ingredient. This process creates a chain of provenance that can stretch all the way back to each ingredient’s creation.
One can sense that the C2PA standard is a good move on the part of its sponsors. However, the complexity of the subject doesn’t guarantee complete traceability, as demonstrated in the rather commonplace case described above. Nevertheless, we can hope it will evolve in the right direction. This would ensure increased transparency regarding content and its provenance, particularly on social media.
AI Transparency at Visionary Marketing
As far as Visionary Marketing is concerned, barring unintentional errors or oversights, we always specify in writing the transparency statement regarding image creation. And in our case, an image produced with Midjourney, even if recomposed, is an AI-produced image. Full stop. Follow this link to discover the 100% human-generated content manifesto.
