social media & social networks

2.0 is dead, long live Social Media

Fred Cavazza, one of the most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase – originally coined by O’Reilly in 2004 – has been oversold and is now slowly but surely replaced by another buzz word, i.e. ‘Social Media’. Sure enough, I can hear here and there that such association is being renamed… now I understand everything.

2.0 is dead, long live Social Media says Fred Cavazza

2.0 is dead, long live Social Media says Fred Cavazza
Social media landscape –

Rest assured, the web is not bound to disappear, let alone its ability to bring people together to collaborate/cooperate.

This is indeed the gist of the demonstration which is part of my lecture on collaboration,  collaboration tools and their market at the Paris Graduate School of Management. And likewise, blogs will not disappear.

The buzz may thin out a little, but not the aim, and not the power of words either (I hear/read here and there that video will replace the printed word, and this is really ludicrous)

At the end of the day, one may wonder whether 2.0, 3.0 and other social media concepts are not killing Aesop’s goose which laid the gloden eggs.

Can’t we just go ahead and do it and forget about  the concept machine for a while? After all, reality will catch up one day, sooner or later, and good concepts and bad concepts will be sorted out by themselves.

The Web – in its entirety – and with its tendency to reinvent itself in a cyclical fashion is here to stay and it has been collaborative from day one. Other concepts may go. But do they only matter?!

Fred Cavazza’s article on 2.0 and Social Media

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »

One Comment

  1. Couldn’t agree more that good concepts and bad concepts will sort themselves out. Regardless of what we call anything – what’s happening on the web right now is the foundation for the future.

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  3. The web is an ecosystem for concepts : 2.0, 3.0 and next paradigms are signals explaining that concepts may evolute quickly.
    I’m really excited that web is now coming on its paramount definition of social media. Information has never been so transparent and dense (on the web!), and that’s a part because of blogs culture. Blogs save and regenerate something (the 1.0) who was going to become only another advertising support. 2.0 services excited this revolution, and social is now the time to build the rules of an… innocent… public media.
    And that’s why it’s so empowering to be and live this revolution, I didn’t do 68 but I will be in 08′ 😉

  4. En attendant Media Aces, sortie prévue le 14 septembre 2009

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