Paris Retail Week is soon to be rebranded as NRF Europe. Matthew Shay, president and CEO of the NRF and Laurent Noel, Divisional Managing Director of France’s B2B event giant Comexposium made a surprise announcement on the main stage of the Paris Retail Week exhibition show in Paris on September 17, 2024. Visionary Marketing is a media partner of Comexposium and the Paris Retail Week Show.
PRW and NRF Join forces to create worldwide set of events dedicated to retail
The National Retail Federation is the association in the United States that represents the retail industry, Shay declared. “We have members from around the world. And we conduct events in a number of markets, either in New York each January. We have almost 50,000 attendees and 40,000 exhibitors,” he added.
Paris Retail Week and the National Retail Federation have already worked collaboratively to launch the NRF retail event in Singapore, dedicated to Asia Pacific.
“So we decided to take our relationship further and are very excited that Paris Retail Week 2025 will be rebranded as the NRF 25 retail’s Big Show, Europe. And we will continue to expand the events together in Paris and France and across Europe,” he concluded.
In the meantime, we will go on reporting on some of the most interesting stories regarding the PRW 2024 show.
