Marketing & Innovation
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B2B Sales: Forrester report predicts the end of salespeople
In this article, we discuss how different sectors such as banking and accounting were affected by the growth of digital transformation. We emphasise the impact digital transformation has on sales. The B2B sales sector was considered to some extent protected from the transformation wave. But it somehow appears to be…
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The impact of digital on the economy is low, Greg IP says
It is customary to say that we are living very innovative times, that the changes we are going through are huge, that our economy is fast-paced and innovative and that the impact of digital on the overall economy is portentous. When asked for evidence, technology pundits will always come up with…
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Taking the Wraps off Product Packaging
A selection of creative product packaging with some very good and very innovative ideas. I have found out that just before going on vacation, rather than write yet another piece about the future of marketing or innovation, we browed the Web a bit in the search for ideas. That’s how…
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Sinek and the Golden Circle of innovation
Sinek and the golden circle of innovation Today’s selection is this motivational video by Simon Sinek, a master in the Art of captivating the audience while only teaching a single thing and demonstrating it several times in the course of the same recording session. I find the video as impressive…
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Booz Allen Global Innovation study shows rising R&D investments
The global innovation report is a yearly report showing R&D spendings and Innovation Investments across different industries. For reference, I have included the 2009 results by industry and the 2011 version below. The sectors which invest in R&D do not differ much from one year to another. Although the report states…
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Techies and marketers: a case of “Us and Them”
Are techies and marketers able to work as a team? I spotted that picture (or rather, my wife did, let’s be honest) posted by Physicisttv on their Facebook page last night and I couldn’t help sharing it with you on this blog. The fact is we could change the caption…
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Crowdfunding: Sticknfind raises 1 million dollars via Indiegogo
No, you’re not deaming! The SticknFind startup raised closed to 1 million dollars on the Indiegogo crowdfunding platform. And The founders of SticknFind are no rookies either for they have been pioneers of Bluetooth products since 2003 and 2004 and they have been working for the automotive industry and have…
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These Norwegians Who BOOST Mobile Advertising
On my third day at Mobile World Congress in Barcelona, I stopped by the Boost communications booth in order to have a chat with some of the world’s trailblazers and innovators in the mobile marketing market. It’s true that mobile advertising is the next big thing, but not much has…
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Powerpoint: marketing’s main disease
Is the PowerPoint disease real? My recent post on the true nature of infographics has prompted me to resurface this classic piece by Giancarlo Livraghi, which used to be available on Visionarymarketing.com. Even though some references are a bit dated, nothing has fundamentally changed since then — except that the…
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Kwarter founders talking about entrepreneurship in Silicon Valley
Entrepreneurship in Silicon Valley isn’t as easy as it may seem. On day 4 of our Blogger Bus Tour, we met with Carlos Diaz, the CEO and founder of Kwarter and Guillaume de Cugis, CEO and co-founder of Scoop’it, two French entrepreneurs who left their country in order to take their…
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Is gamification yet another buzzword or a real business driver?
Is gamification yet another buzzword or a real business opportunity? The MIT Stanford lab was founded 22 years ago. Visionary Marketing attended a meeting on Sept 19 on the Stanford campus on the subject of gamification. Vlab had gathered a unique bunch of top international experts from Silicon Valley in…
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iZettle turns iPhones into Point of Sales payment terminals
On June 28th, 2012, just before I spoke at the marketforce future of cards and payments conference in London, I was lucky enough to attend Jacob de Geer’s presentation on iZettle, a POS payment terminals solution. De Geer started his career by being the first employee of Tradedoubler as its…
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