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Marketing & Innovation
Skiing Connected: Digital is a Must On and Off the Slopes at Ski Resorts
The snow is here. The mountains put on their beautiful white coats. It’s time for the ski season. Before, the ski vacation checklist was limited mainly to the equipment: skis, jackets, gloves, boots. Today everything is different. The list also includes: tablets, laptops, and primarily smartphones: It is out of the…
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b2b marketing & sales
Digital Marketing for B2B: What’s in it for businesses?
Digital Marketing isn’t just for consumer marketing, B2B can greatly benefit from it. That is to say, provided you understand how it works beforehand. A friend of mine is working in the marketing department of a medium-sized B2B industrial company. It has just over 300 employees and operates on a large…
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