Marketing & Innovation
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It’s never been so easy for a start-up to get started on a very low budget
On June 2nd, 2010 we had the opportunity to meet with Howard Greenfield, president ofGO associates, a global consulting firm that helps companies bring technology to the market place. Howard Greenfield is also EIR (i.e. Executive In Residence) at the plug and play Tech center, a unique facility in Sunnyvale…
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Brand Advocacy and Social Media : The Slidecast
If you haven’t been able to attend the Ragan Social Media Summit which took place in San Jose or even online, you can still have a feel of what my presentation was. The pitch was about our work at Orange Business Services with regard to Social Media. Here is the…
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Zoho CEO predicts cloud will be the end of offline software
Will the rise of cloud computing mean that the end of offline software is near? A great deal has been already said on this blog and elsewhere on the subject of cloud computing but our meeting with Raju Vegesna, chief evangelist for Zoho and Sridhar Vembu, the firm’s founder and…
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B2B is the future of social media
What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a matter of fact, I am not at all sure about that. The fact that fewer B2B brands are jumping on…
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Killing ideas could be the solution for fostering innovation
Could king ideas foster innovation? Bluenove‘s Martin Duval is not only a successful entrepreneur and an open-minded innovator. He is also a controversial business writer with French flair who can deliver straight to the point conclusions. Whereas most would-be innovators will lay a stress on the production of new ideas…
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What the Cluetrain Manifesto teaches us about social media
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify the need to jump on the social media bandwagon: “Markets are conversations”; QED (or so they think). What the Cluetrain…
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Argenti Warns Social Media Revolutionises Corporate Communications
The following video is a December 2009 interview of Paul Argenti (Corporate Communications Professor at Tuck University) following the release of his book dedicated to how “Web 2.0” (even though the term is a bit outdated). The book describes how Social Media transforms corporate communications. Here are – in a few words…
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near real-life 3D avatars: killer application or virtual scarecrow?
We have already covered the subject of 3D avatars aka IVA's (Intelligent Virtual Agents) for business on this blog. Motion Portrait in Japan is taking this one step further with the ability to turn a 2D picture into a fully-fledged 3D intelligent animation.
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Marketing lessons taken from Stern report on environmental issues
Marketing lessons can be withdrawn from many events taking place outside of marketing. Sir Nicholas Stern is a great man. I don’t know how many of you can remember his name but I for one will never forget that he once wrote the eponymous report that triggered the whole hooha…
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Webconferencing ROI study sheds light on business benefits
Webconferencing ROI is very much at the centre of most discussions at the moment. I believe that Cisco’s much-touted launch of its new telepresence system a couple of years ago has been very instrumental in putting conferencing – and video conferencing in particular – on top of the business agenda.…
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Google Chrome real thin client: the fat Firefox killer
When I first heard of the release of Google Chrome I thought that this was probably one browser too many. When I tried it this morning (I’m writing with it now) I was really amazed at the simplicity and – above all – lightning fast display of the new Google…
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Online TV and radio: two revolutionary ways of staying tuned
online TV and radio to revolutionary ways of staying tuned Here are two interesting innovations I'd recommend. It's not every day you buy a product and once you've unwrapped it you think that it's made your day. It's not every day you buy a product and switch it on and…
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