Marketing & Innovation
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google maps on mobiles: the path to user-friendliness
Google is now offering a new version of its Google maps application, which enables location-based information. If your device is 3G/3G+ enabled, you will be able to activate your position on the map using the new ‘my location feature’ (a little less precise than GPS but who cares). You can…
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The French Nouvelle Cuisine of innovation is ready to be served
As I explained in a previous post on his blog, my gifts for the New Year is now available for download at visionarymarketing.com. Here is the introductory text again for those who have missed the previous entry. The French Nouvelle Cuisine of innovation is ready to be served “If you…
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A Joint innovation programme presentation at INSEAD
Yesterday, 12th of December 2007 was a great day in my recent career as a lecturer in marketing and innovation which started last April with the 360° analysis of the marketing of ICT products and services (click here to access the files). Indeed, I was invited by Pr Manuel Sosa…
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Sales 2.0: Taking business and salespeople to another level
Yes, the 2.0 hype is getting somehow out of hand and the moniker now comes to Sales … There’s been a lot of talks recently about Sales 2.0 and how companies can benefit from adopting Web 2.0 concepts and technologies in sales. The movement is underway to classify and clarify…
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Social networks are used as back-doors for online fraud
Scammers and Social Networks go very well together. A Wall Street Journal article entitled Web Scammer Targets Senior U.S. Executives is an amazing account of Mr Stewart’s chase for the uncovering of a Romanian scammer. His extraordinary biography (a guy who 15 years ago was mopping the floor in McDonald’s restaurants…
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e-payments in the 21st century
On October 2, I gave a lecture on e-payments in front of the MBA e-business students of the Paris Graduate School of management as the opening session of the 2007-2008 school year. In this lecture, I was able to go back to the genesis or Internet banking (I was lucky…
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The Ideo shopping cart and the halo effect. What is – really – good design?
Almost anybody interested in innovation knows about the Ideo process and the well-famed Ideo shopping cart video shot for ABC. It is indeed a staple for innovation seminars and a renowned example of faultless creativity methodology. In an ABC video, you will see the Ideo team challenged about the redesign…
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Innovation: Bain ranks management fads and tools
Bain ranks management fads and tools. Seen today on my friend Jean François David’s blog (a must-read on IT and organisation), this post on a Bain study related to the appraisal of usage and user satisfaction of today’s most hyped management fads and tools. The surveys span over a period…
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Natural language recognition is an amazing productivity booster
Let’s talk about natural language recognition. I am a personal productivity freak. As someone doing business I value my time very much. However, whereas posting articles on this blog for instance may appear as a waste of time to many, to me it doesn’t. But I admit to it, I…
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Media piss-takes and teething problems can’t beat iPhone mania
Steve Jobs isn’t only responsible for launching one of the most fashionable phones in high-tech history, he is also the man to blame for a new disease, iPhone mania. The iPhone generated record sales over the past weekend and even though many of the first-time buyers experienced problems. Media piss-takes and…
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Joint innovation: a client perspective in real-time
A brand new version of the Orange Business joint innovation whitepaper for business services – which I have co-authored with Jean-François Fava Verde – has just been made available (Whitepaper download). This latest version of the whitepaper was distributed at Connect 2007, the worldwide event for Orange Business Services clients…
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Technological Innovation: God Bless You Mr Vonnegut!
Seen today on Time’s website the expected yet sad announcement of Mr Vonnegut’s death at 84 today, April 24th, 2007. I know that – apparently at least – it hasn’t much to do with innovation, but in fact it does. Vonnegut was an amazing satirist who had captured the spirit of…
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