Marketing & Innovation
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Social community launch: strategic thinking by Stephanie Stewart
Social Community marketing isn’t always plain-sailing. Setting up one’s company is a difficult task. Stephanie Stewart wrote this very honest and straightforward report of her new social media venture entitled WiseOz. I thought that this report would be very beneficial to all our readers who are thinking of creating a…
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Internet : the changing face of journalism by Rachel Meranus
Could the Internet change the face of journalism for ever? An article by Rachel Meranus: PR Teaching Old Dogs New Tricks Understanding the changing face of journalism can be the key to getting more coverage for your business is providing insight in the media revolution which is unfolding before our…
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10 steps to 2.0 interactivity nirvana
It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled "15 golden rules for web 2.0" there is a strong requirement for large enterprises…
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Email usage: 12 worst practices and recommended strategies
What are the 12 worst practices of Email usage in the workplace and what should be done about it? Email usage in the workplace is often afflicted with bad practices and this is a source of stress which one must take into account. 12 worst practices of e-mail usage in…
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Can IT improve management’s vision of the reality of business?
Can IT improve business vision? In response to our initial post, C.R. asked for more details on how IT distorts management’s vision of reality. Given the work and resources that have gone into enterprise applications over the last two decades, he asks, why doesn’t IT feed back a true image…
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ideagoras: pushing the research and development envelope
This morning I delivered my speech on innovation at Thales University in the southwest of Paris for the second time since 2007. On top of the usual presentation describing what is meant by innovation, how one defines it, and what are the expectations of the clients (mainly in outsourcing), as…
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innovation in outsourcing: definitely not a pipe-dream
At Cisco France’s request, I wrote this brief article on the role that innovation can play in customer relationships. This article will be published shortly in their client publication, which is entitled Ciscomag. I have added a few recent references to this core material. The main purpose of this article…
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Changing your marketing mindset: 12 steps to an interactive future
What if marketing mindset were more important than marketing tactics? We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as a part of your digital marketing arsenal as well as the effectiveness and increased use of these online tools. So…
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google maps on mobiles: the path to user-friendliness
Google is now offering a new version of its Google maps application, which enables location-based information. If your device is 3G/3G+ enabled, you will be able to activate your position on the map using the new ‘my location feature’ (a little less precise than GPS but who cares). You can…
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The French Nouvelle Cuisine of innovation is ready to be served
As I explained in a previous post on his blog, my gifts for the New Year is now available for download at visionarymarketing.com. Here is the introductory text again for those who have missed the previous entry. The French Nouvelle Cuisine of innovation is ready to be served “If you…
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A Joint innovation programme presentation at INSEAD
Yesterday, 12th of December 2007 was a great day in my recent career as a lecturer in marketing and innovation which started last April with the 360° analysis of the marketing of ICT products and services (click here to access the files). Indeed, I was invited by Pr Manuel Sosa…
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Sales 2.0: Taking business and salespeople to another level
Yes, the 2.0 hype is getting somehow out of hand and the moniker now comes to Sales … There’s been a lot of talks recently about Sales 2.0 and how companies can benefit from adopting Web 2.0 concepts and technologies in sales. The movement is underway to classify and clarify…
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