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With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and … Lire la suite
There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating … Lire la suite
We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as part of your digital marketing arsenal as well as the … Lire la suite
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional … Lire la suite
Is your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing … Lire la suite
While every day seems to bring a whole bunch of predictions and thoughts for this new year (and the decade to come!), I have selected this excellent article from The … Lire la suite
Now that we’re on the other side of the New Year, I thought I would share my thoughts on what I feel should be one of the companies’ top priorities … Lire la suite
Now that 2008 has arrived, along with the New Year’s resolutions and the ever-present pundit predictions, I thought it was the perfect timing to dive into what Saugatuck Technology just … Lire la suite
Almost every demographic group is engrossed in the Web, even if with different levels of participation depending on their profile. Whether they can be considered as creators, critics, collectors, joiners … Lire la suite
Many organisations aspire to be customer-centric, yet few have figured out the recipe for successfully transforming their business. It seems like it was just yesterday that companies were discovering the … Lire la suite
When thinking about factors that distinguish top performing companies, the root of their success often can be traced to the human equation. But how many companies are able to tap … Lire la suite
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential … Lire la suite
