- digital marketing
E-commerce marketers increasingly investing in online capabilities
With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online user experiences. Scene7, part of Adobe Systems, released the results…
Read More » - digital marketing
How are companies marketing online?
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains influence and online techniques take on a larger role in strategies, digital marketing may well…
Read More » - Digital technology
My SaaS (Software as a Service) predictions for 2008 and beyond
Now that 2008 has arrived, along with the New Year resolutions and the ever-present pundit predictions, I thought it was the perfect timing to dive into what Saugatuck Technology just reported as being their Software-as-a-Service (SaaS) predictions, highlighting five key trends for 2008 and beyond. My SaaS (Software as a…
Read More » - digital Transformation
The power of remote collaboration and virtual team management
What is the power of remote collaboration and virtual team management? When thinking about factors that distinguish top-performing companies, the root of their success often can be traced to the human equation. But how many companies are able to tap more than a fraction of their workforce potential? How many…
Read More » - Marketing & Innovation
Sales 2.0: Taking business and salespeople to another level
Yes, the 2.0 hype is getting somehow out of hand and the moniker now comes to Sales … There’s been a lot of talks recently about Sales 2.0 and how companies can benefit from adopting Web 2.0 concepts and technologies in sales. The movement is underway to classify and clarify…
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