- digital marketing
E-commerce marketers increasingly investing in online capabilities
With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online user experiences. Scene7, part of Adobe Systems, released the results…
Read More » - digital Transformation
Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts
There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between employees, as well as with partners, suppliers and customers. Enterprise 2.0 fear factor: Overcoming risks, uncertainties and…
Read More » - Marketing & Innovation
Changing your marketing mindset: 12 steps to an interactive future
What if marketing mindset were more important than marketing tactics? We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as a part of your digital marketing arsenal as well as the effectiveness and increased use of these online tools. So…
Read More » - digital marketing
How are companies marketing online?
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains influence and online techniques take on a larger role in strategies, digital marketing may well…
Read More » - digital marketing
36 online ways to supercharge your 2008 digital marketing plan
Is your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing professionals don’t even have a formal marketing plan. Surprisingly, not everyone develops a plan – even though most will agree…
Read More » - Digital technology
My SaaS (Software as a Service) predictions for 2008 and beyond
Now that 2008 has arrived, along with the New Year resolutions and the ever-present pundit predictions, I thought it was the perfect timing to dive into what Saugatuck Technology just reported as being their Software-as-a-Service (SaaS) predictions, highlighting five key trends for 2008 and beyond. My SaaS (Software as a…
Read More » - digital Transformation
The power of remote collaboration and virtual team management
What is the power of remote collaboration and virtual team management? When thinking about factors that distinguish top-performing companies, the root of their success often can be traced to the human equation. But how many companies are able to tap more than a fraction of their workforce potential? How many…
Read More » - digital marketing
Word-of-Mouth: when unbiased opinions are trusted globally
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively target consumer influencers. When unbiased opinions are trusted globally They…
Read More » - Marketing & Innovation
Sales 2.0: Taking business and salespeople to another level
Yes, the 2.0 hype is getting somehow out of hand and the moniker now comes to Sales … There’s been a lot of talks recently about Sales 2.0 and how companies can benefit from adopting Web 2.0 concepts and technologies in sales. The movement is underway to classify and clarify…
Read More »
