Marketing & Innovation

New shopping cart being implemented at last … but not by IDEO

The new shopping cart is here, at last. In this interesting story, Yannig Roth provides a follow up to the early developments of new style shopping carts as was described in a famous 1998 IDEO video.

New shopping cart being implemented at last … but not by IDEO

New shopping cart being implemented at last ... but not by IDEO
New shopping cart being implemented at last … but not by IDEO

As Roth puts it in his post, this is a subject which I had debated a few times already but what is interesting is that IDEO’s principles are now being implemented by … companies which have nothing to do with IDEO. One more proof of what Steven Johnson describes as “the slow hunch” in  “where good ideas come from”  and also that being a prime mover in an innovative field may not always be a good idea.

Ideo

[ps: the shopping carts I saw last November as quoted by Roth in my blog comment  were actually very similar if not entirely identical to IDEO’s original prototype. [the photo, top, was taken at a supermarket in Limeil Brévannes, in the Paris region].

“I remember writing a blog post about another IDEO concept: Shimano Coasting. Their concept was supposed to make cycling attractive for the masses, but it eventually got dropped, what led my to question about the possible reasons for this failure. This post, is about a well-documented IDEO case: a shopping cart developped in 1998, that obviously didn’t make it to the stores…”

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via Yannig Roth / marketing, design & other exciting subjects

Yann Gourvennec
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Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »
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