Category Marketing & Innovation

As described in Richard McManus’s post on Zdnet a flurry of new online applications are being developed – literally – as we speak. They are one of the occurrences of so-called WEB 2.0. Of course, one could sneer at that…

Innovation process is often mentioned when innovation comes into play. Is it a mistake though? Do process management programmes (TQM, ISO 9000, Six Sigma,…) discourage Innovation? Such is the question posed by Mary J Benner, Assistant Professor of Management at Wharton…