Marketing & Innovation
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Offshoring: R&D next on the agenda?
A February 2006 new York Times article predicts a bleak future for R&d. Should we draw the conclusion that innovation is not keeping the western world ahead of the bunch anymore?
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Measure your (carbon) footprint
BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come…
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Innovation methodology: is group creativity a pipe-dream?
Is group creativity a pipe-dream? BPS Research published a paper on February 3rd, 2006 entitled “Why do we still believe in group brainstorming?”. According to psychologists, the so-called “illusion of group creativity” is overwhelming. Still, there is this widespread belief that when gathered in a group, people come up with…
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There are many different paths to innovation two studies show
There are more, many more, paths to innovation than you may think. As often when it comes to innovation, or many other things for that respect, many people believe that there must be a miracle cure somewhere and if you take a few spoonfuls of that potion you are bound…
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Feed2podcast Turns Blog Into Chatterbox
The guys from Feed2podcast have delivered a new piece of software that may turn your blog into a chatterbox. This may prove useful if you have bad eyesight but this is not all. It can be really useful to bloggers who want to unleash the multimedia revolution without having to…
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Online Jukebox Could Make Long Tail Even Longer
The Pandora project enables you to create your own radio stations based on the music you liked and delivering titles you hadn’t thought of, or even didn’t know that they existed. It’s a great way to discover new artists. The Pandora Online Jukebox Could it be considered a new medium?…
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PERFORMANCING: A Blog Editor That Sits Within Firefox
Performancing is a brand new Blog editor that sits within your Firefox browser. It enables users who are new to blogging to create a blog very easily. It also enables you to upload a file to your blog, but the limit set on file uploads is very low. Not quite…
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A Whiter Kind of Web Development With Ajax
As described in Richard McManus’s post on Zdnet a flurry of new online applications are being developed – literally – as we speak. They are one of the occurrences of so-called WEB 2.0. Of course, one could sneer at that new buzz-word which mainly seems to be filling the gap…
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Innovation process: does nit-picking stifle innovation?
Innovation process is often mentioned when innovation comes into play. Is it a mistake though? Do process management programmes (TQM, ISO 9000, Six Sigma,…) discourage Innovation? Such is the question posed by Mary J Benner, Assistant Professor of Management at Wharton university of Pennsylvania. Benner is a seasoned specialist in innovation…
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