Marketing & Innovation
Media piss-takes and teething problems can’t beat iPhone mania
Steve Jobs isn’t only responsible for launching one of the most fashionable phones in high-tech history, he is also the man to blame for a new disease, iPhone mania. The iPhone generated record sales over the past weekend and even though many of the first-time buyers experienced problems.
Media piss-takes and teething problems can’t beat iPhone mania
The hilarious Time Magazine piss-take page (click the iPed) for details 🙂 and read the entire report here) hasn’t changed anything either. When fashion is at stake, things are getting out of control and reason is treason.
Kelly Heyboer is clearly asking the question: “is Apple a new religion?”, a matter I had already brought to the table in our April session about the marketing of technological innovation at the Paris Dauphine University.