Marketing & Innovation
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Chinese Internet industry growing beyond borders: off to a great start
2012 was year one when the Chinese Internet industry started to take off. Here is how and why with details about its current prominence. What is currently planned at Alibaba, Tencent, Sina, and Baidu worth an additional paper. My duty is to continue the story published last year and called…
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10 Major Trends In Corporate Social Media Management
8 years after its introduction – and a few name changes – Corporate Social Media can no longer be considered as an innovation. We have clearly hit the third wave of its implementation in Corporate environments, that is to say the structuring of collaborative web initiatives in order to scale…
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Is Sir Tim Berners Lee ’s view one-sided?
today’s selection is … A report from Edouard Austin in my team at Orange who was attending the WW2012 keynote speech by one of the Web’s founders, Sir Tim Berners Lee who issued a clear warning as to the growing threat to freedom of speech on the Internet. In that…
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Hitachi Data Systems: making social media work for B2B
Sharon Crost is Global Online Marketing and B2B Social Media Manager at Hitachi Data Systems and she delivered what I believe is one of the most inspiring presentations on March 27 at Blogwell in San Francisco. B2B, it didn’t come as as surprise to me ( I made a presentation…
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Byron Sharp: debunking the myths of marketing “How Brands Grow”
Marketing myths are numerous. They are like religious beliefs, they spread and converts repeat them without trying to question their relevance. Once in a while, a business book appears which changes your perception of things forever. Such business books are inspirational (Crossing the chasm in 1992 for instance), some are…
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LinkedIn is adding 2 new users every second says LinkedIn Head
LinkedIn is aiming at keeping its users happy. In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative –…
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Despite appearances, red tape is good for business!
Red tape is good for business! So I read in an article published in the “briefing” section of Time magazine dated November 14, 2011 (“The Deregulation Myth: Ignore the rhetoric, nations with more rules grow faster). In this article, Time magazine have produced their own info-graphic from data taken from the World…
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iStrategy Amsterdam: measuring ROI/ROE in Social Media initiatives
Measuring ROI/ROE in Social Media initiatives isn’t easy. As announced in a previous post, I was keynoting at the iStrategy conference in Amsterdam on Oct. 26. On top of the short video clip which I have recorded with my team in order to introduce the keynote, I have also prepared a fully-fledged slidecast…
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iStrategy Amsterdam : keynote on social media ROI/ROE
Social Media ROI isn’t easy. As announced in a previous post, I will be keynoting at the forthcoming iStrategy conference in Amsterdam on Oct. 26. In order to introduce this keynote, I have recorded a short video clip with my team which you can visualise if you click the picture…
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Pepsico: from potato chips manufacturer to innovation incubator
PepsiCo isn’t really a brand name you will naturally associate with the word ‘innovation’. One may be wrong though. PepsiCo UK, the company behind famous CPG brands such as Gatorade, 7up or Walkers may not be a high-tech giant as such but it has a knack for joint innovation anyway. Pepsico: from potato…
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All you’ve ever wanted to know about Copyright Protection
What is Copyright Protection? The question might seem ludicrous but who knows what the “Berne Convention” is and what particular countries did or didn’t ratify it. It is too often taken for granted that material taken from the Internet is free and can be saved in any form or fashion. This…
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Neuromarketing: Manipulating or Understanding Consumer Behaviour?
What is neuromarketing? There is at least one post on the Internet which is not debating how Facebook will change the world and I have found it! I will need to get back to this soon, as it seems that marketers now have little to share beyond the tools with which…
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