-
social media & social networks
Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?
For whom is the Facebook news feed? Is it for users or advertisers? the question isn’t spurious even though you might get very different answers depending on who you ask the question to. Now, open up the Facebook app. What are the first five posts you see? Facebook News Feed Dilemma:…
Read More » -
CRM and CX
Experience Economy: Great Experiences Begin with Great Service -Joe Pine
Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating memorable events for customers. In-Store Customer Experiences These events are meant to elevate the experience and increase the probability of…
Read More » -
Vente et marketing
Social Selling: Social Media is a Value-Adding Platform for Salespeople
Even though he shies away from saying he coined the term social selling, i.e. the use of social media as a value-adding platform for salespeople, Koka Sexton was indeed one of the pioneers of that discipline. Social selling is about leveraging your social network to find the right prospects, build trusted relationships,…
Read More » -
AI and Big Data
Fashion Photography: When Computers Turns Mannequins into Models
The world of fashion photography for e-commerce is facing a problem: consumers. They are looking for more visuals (about ten in the Chinese market, and around five in Europe) to reassure themselves about the products they are about to purchase. The problem is that these visuals are expensive. People and…
Read More » -
digital marketing
Permission Marketing: Give Consumers What They Really Want
What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information overload. An effective way to do so is by creating strong customer relations through permission marketing. Permission marketing is a…
Read More » -
digital Transformation
Click and Mortar: Is this the Future of Retail Marketing?
Have you ever shopped online and wished that you could physically see or feel an item? Have you ever shopped at a store and wished that the associate could understand precisely what you wanted? Companies are now moving in a direction in which both of these needs, and more, could…
Read More »
