Delivering Marketing and Innovation News to Visionary Marketers since 1996
For whom is the Facebook news feed? Is it for users or advertisers? the question isn’t spurious even though you might get very different answers depending on who you ask the … Lire la suite
Joe Pine is an expert in the world of marketing and customer experience. As one of the men who coined the term “experience economy”, he stresses the importance of creating … Lire la suite
Even though he shies away from saying he coined the term social selling, Koka Sexton was indeed one of the pioneers of the term. Social selling is leveraging your social network … Lire la suite
The world of fashion photography for e-commerce is facing a problem: consumers. They are looking for more visuals (about ten in the Chinese market, and around five in Europe) to … Lire la suite
What is Permission Marketing? Nowadays, consumers come into contact with at least 10,000 different forms of advertisement on a daily basis. Marketers face the challenge of breaking through this information … Lire la suite
Have you ever shopped online and wished that you could physically see or feel an item? Have you ever shopped at a store and wished that the associate could understand … Lire la suite
