Marketing & Innovation
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Should we replace replace traditional advertising with ethical advertising?
Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I could not believe what I saw. It is rare that I set my sights on CP but this one was…
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5 Levels of Community Marketing and Why Marketers Still Don’t Get It
Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid of new ideas and should prepare themselves to face the 5 levels of community marketing. I translated and adapted this…
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Social Selling: learning from worst practices
One can learn from social selling worst practices and God knows there are a few. Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit…
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A La Carte Internet Means No Internet
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet. What she discovered when researching the subject was that very…
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Skiing Connected: Digital is a Must On and Off the Slopes at Ski Resorts
The snow is here. The mountains put on their beautiful white coats. It’s time for the ski season. Before, the ski vacation checklist was limited mainly to the equipment: skis, jackets, gloves, boots. Today everything is different. The list also includes: tablets, laptops, and primarily smartphones: It is out of the…
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Social Selling: Social Media is a Value-Adding Platform for Salespeople
Even though he shies away from saying he coined the term social selling, i.e. the use of social media as a value-adding platform for salespeople, Koka Sexton was indeed one of the pioneers of that discipline. Social selling is about leveraging your social network to find the right prospects, build trusted relationships,…
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Digital Marketing for B2B: What’s in it for businesses?
Digital Marketing isn’t just for consumer marketing, B2B can greatly benefit from it. That is to say, provided you understand how it works beforehand. A friend of mine is working in the marketing department of a medium-sized B2B industrial company. It has just over 300 employees and operates on a large…
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Let’s build content brands not branded content
Let’s stop building branded content, let’s start building content brands! he said. with Andrew Davis at iMedia Brand Summity in Biarritz
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Fighting Infobesity With Chris Lewis [ Too Fast To Think ]
Infobesity is all around us and it’s killing creativity. So is, in a nutshell, what one coud say of Too fast to think, the latest book written by Chris Lewis. Chris is an ex-journalist, and the founder and CEO of one of the largest independent communications companies in the World (Lewis employs 700 people…
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Innovation Is About Keeping Our Options Open
4 visions of innovation with Censhare’s Dieter Reichert Innovation is on everyone’s lips except that what we see is hardly what we get. For innovation is, primarily, a matter of vision. Technology is nice and it travels fast, but what is it to us who can understand so little about…
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Can disruption be defined in a few hundred words
Can disruption be defined in a few hundred words? Whether in Silicon Valley, or basically anywhere else in the world, people talk about ‘disruptive innovation’ or simply ‘disruption’. Do they really know what it means? Or they are just trying to follow that new trend, and fit in the ‘innovation world’?…
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Mobile commerce is the new shopping experience
Mobile commerce is the new shopping experience. During the sales season, we have all been receiving promotions and offers on our mobile phones. This morning, I didn’t have time to check out some interesting items from my computer, so I did that from my phone. And I ended up buying…
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