Marketing & Innovation
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Handwriting recognition gets a second wind with Nebo
Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many languages and sports a near 100% recognition rate. In this post, Visionary Marketing fully demonstrates the capability of the app…
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6 steps to collaborative marketing success with consumers
Involving consumers (or employees) in a collaborative marketing project is a good starting point to evolve one’s products and services in a continuous improvement manner. But how can one do that? What is the methodology to achieve collaborative marketing success? I interviewed Valérie Pompilius, CEO and Matthieu Châtellier, Account Director…
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Emerging technologies, SPEED and the fourth industrial revolution
The land of the swift. Such was the moniker we used to describe the network of networks when the Internet was first introduced in the business world, at the beginning of the 1990s. Thus it’s no wonder that I enjoyed interviewing Aleksander Poniewierski, the author of “Speed No Limits in…
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VUI (Voice User Interface) role in apps redefined by emlyon study
I stumbled upon a ground-breaking piece of research by emlyon about Voice User Interaction (aka VUI) which redefines the role a voice activation in applications design. Whereas it is flavour-of-the-month to claim that voice is going to replace other user interfaces and namely touch, Margherita Pagani’s AIM Centre of research…
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Should we replace replace traditional advertising with ethical advertising?
Ethical advertising: does it appeal to you? I recently stumbled upon a press release from an English Adtech company IOTEC [which calls itself an ethical media buying platform] and I could not believe what I saw. It is rare that I set my sights on CP but this one was…
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5 Levels of Community Marketing and Why Marketers Still Don’t Get It
Last year, I interviewed Bernard Cova , the author of a founding book on tribal marketing in the 1990s. Here he is again on the radar of marketers who are not afraid of new ideas and should prepare themselves to face the 5 levels of community marketing. I translated and adapted this…
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Social Selling: learning from worst practices
One can learn from social selling worst practices and God knows there are a few. Is Social Selling utter nonsense? Let’s save time for our readers, the answer is a resounding no’. What is nonsense, however, is the claim, voiced by some ’experts’, that one may just have to sit…
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A La Carte Internet Means No Internet
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet. What she discovered when researching the subject was that very…
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Skiing Connected: Digital is a Must On and Off the Slopes at Ski Resorts
The snow is here. The mountains put on their beautiful white coats. It’s time for the ski season. Before, the ski vacation checklist was limited mainly to the equipment: skis, jackets, gloves, boots. Today everything is different. The list also includes: tablets, laptops, and primarily smartphones: It is out of the…
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Social Selling: Social Media is a Value-Adding Platform for Salespeople
Even though he shies away from saying he coined the term social selling, i.e. the use of social media as a value-adding platform for salespeople, Koka Sexton was indeed one of the pioneers of that discipline. Social selling is about leveraging your social network to find the right prospects, build trusted relationships,…
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Digital Marketing for B2B: What’s in it for businesses?
Digital Marketing isn’t just for consumer marketing, B2B can greatly benefit from it. That is to say, provided you understand how it works beforehand. A friend of mine is working in the marketing department of a medium-sized B2B industrial company. It has just over 300 employees and operates on a large…
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Let’s build content brands not branded content #imbs17
Let’s stop building branded content, let’s start building content brands! he said. with Andrew Davis at iMedia Brand Summity in Biarritz
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