How has sports officiating evolved over the past century, and what is the next step in the evolution of sports? Officials, or referees, are a crucial component of many sports, but are they really all that trustworthy? Can AI do…
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised…
What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones? The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for…
Oxbow, a clothing and outdoor equipment brand provided us with 10 top tips to optimise one’s digital marketing ROI. Pierre Charbonnel, Digital Director at Oxbow, shared the best practices he acquired from his experience in the field: How to optimize…
Serious games have been on the agenda for a while. Disruptive learning solutions is a new technology company focussed that wants to take them one step further by creating video games for the business training marketplace. They are working in…
Entrepreneurship in Silicon Valley isn’t as easy as it may seem. On day 4 of our Blogger Bus Tour, we met with Carlos Diaz, the CEO and founder of Kwarter and Guillaume de Cugis, CEO and co-founder of Scoop’it, two French…
