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Business in Sports
AI and the Future of Sports Officiating: Smarter, Faster, Fairer
How has sports officiating evolved over the past century, and what is the next step in the evolution of sports? Officials, or referees, are a crucial component of many sports, but are they really all that trustworthy? Can AI do a better job than humans, or are they prone to…
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Business in Sports
Luxury Brands Maximize Experiences in Sports Events
How do luxury brands maximize experiences in sports events? I attended the 2025 Monte-Carlo Masters, which showed a strong presence of elite brands fighting for high-end customer engagement. Brands such as Rolex, Sergio Tacchini, and Replay can be found advertised almost everywhere at the famous tennis tournament. These brands use…
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Web, Internet and the Economy
Behind the Torch: How the Olympics Reshape Economies
How does hosting the Olympics reshape a country’s economy? The truth is, it’s hard to put numbers on the true economic effect of the Olympic Games but there are measurable statistics that we can use. Hosting the games requires a ton of strategy, planning, and coordination; to make a profit…
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