Content Marketing
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Is App.net ‘s Dalton Caldwell the new Zuckerberg?
Dalton Caldwell, 32, is the founder and CEO of App.net but how he got there is a long story. A native from Texas, he went to university in Stanford, Calif., then joined Symbolic Systems in 2003. He was a precursor in social networks (check his bio on wikipedia) at the…
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What I’m expecting of the September 2012 Silicon Valley Blogger Bus tour
For those who don’t know yet, I (as Director, Web & Social Media at Orange), I will be part of the Silicon Valley Blogger Bus Tour 2012, which will take place in September (17-22) as a blogger … and the organiser of that tour. Here is my take on why…
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The Silicon Valley 2012 blogger bus tour (Sept 17-22)
This is neither my first blogger tour nor my first visit to Silicon Valley, but this is probably the most interesting tour I have ever put together. This is why I can’t help but share and relay Glenn’s excitement about the tour as posted on the Orange Live Blog which…
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Our Top Blogging Team at Mobile World Congress
Here’s my top blogging team for the MWC 2012 event. In the telecommunications industry, everybody knows about the mobile world congress. The yearly event, which has been hosted in Barcelona for quite a few years now, is the obligatory focal point for all the players in that industry: carriers, service…
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Why is Joe Bloggs still puzzled over blogs and bloggers?
Are blogs and bloggers still a puzzle for the man in the street? The question stunned me I must admit. While walking down the aisle of the yearly event of the Confederation of French Industry Medef – equivalent to CBI – I was getting ready for a session of liveblogging in…
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Six-steps to valuable Internet content
How do you create valuable Internet Content? After a decade and a half of evangelisation by the likes of Seth Godin (re his book entitled: Permission Marketing) and those who followed in his footsteps, Marketers are now finally waking up to the idea that pre-formatted communications aren’t the right way…
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Blogwell #3 social media presentation by Nokia’s Molly Schonthal
The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social media for the Finnish cell phone manufacturer in the US, and also one of our representatives of the blog Council.…
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When innovating wrong questions are the right questions
When innovating wrong questions are the right questions. On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the partners of futurelab, a consultancy based in Belgium (of which he originates)…
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Blog Council: Here are a few trustworthy corporate blogs
Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.
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User-generated content (UGC) is part of the Internet DNA
UGC aka User-generated content is not new. It may even have been borne before the Internet. Let’s see why it is at the heart of all things online. Rejoice ye visionary readers, rejoice! The tide of marketing is turning at last. After more than 13 years of battling against autistic…
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Business blogging: Golden rules for B2B enterprise blogging success
This piece is about our golden business blogging rules based on our experience and the implementation of business blogs in the field. Once all enterprise stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for…
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Can Web 2.0 make your brand teenager-friendly?
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should correct this and replace it with behaviour adapted to different conventions. Jennifer Jactel of the Toulouse graduate school of management is…
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