The second blogwell social media presentation at Blogwell #3 which took place on April 29 in NYC, was that of Molly Schonthal from Nokia, who is in charge of social … Lire la suite
On March 4th, 2009, I was able to meet and have breakfast with, at last, and after a few missed opportunities, Alain Thys in Paris. Alain is one of the … Lire la suite
Corporate blogging isn’t easy… And Forrester analyst Josh Bernoff published an interesting report about why people don’t trust most company blogs. In fact, looking closer at Josh’s comments, it’s not corportae blogs but corporate speak that clients don’t trust.
UGC aka User-generated content is not new. It may even have been borne before the Internet. Let’s see why it is at the heart of all things online. Rejoice ye … Lire la suite
Once your Corporate stakeholders have understood why Web 2.0 is more than a fad and why its marketing could benefit from it (read our 12 golden rules for Web 2.0) and once they have established how their 2.0 strategy should be articulated (refer to our interactivity matrix), quite a few questions remain: how to create a professional looking blog and how to make it known? How long does it take every day and how many visitors may I expect? Where should my blog reside, should it be hosted or should I put it on my corporate server? What should I do so that it is well indexed by Google and other search engines? What are the do’s and don’ts of Corporate blogging, what are the risks… These are some of the questions that we come across most of the time with regard to corporate blogging. In this article, we will spell out the steps which can lead to proficient Corporate Blogging and we’ll try and address the above questions.
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should … Lire la suite
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It all started with a virus. I know it, I was there! By there I don’t only mean that … Lire la suite
What are the rules for Web 2.0 or social web success? This document was originally designed to address the questions which were sent to me by large customers wanting to … Lire la suite
Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco fan and I really think it’s a great company. I was lucky enough to … Lire la suite