Content Marketing

Our Top Blogging Team at Mobile World Congress

Here’s my top blogging team for the MWC 2012 event. In the telecommunications industry, everybody knows about the mobile world congress. The yearly event, which has been hosted in Barcelona for quite a few years now, is the obligatory focal point for all the players in that industry: carriers, service providers, infrastructure and equipment manufacturers, software vendors etc. In a word, this is where it all happens.

Our Top Blogging Team at Mobile World Congress

Our Top Blogging Team at Mobile World Congress

The 2012 edition of MWC is bound to be even more exciting for all our readers because we have decided to send a team of high profile bloggers on location who will be reporting live from Barcelona. So if you want to know in near real-time what is happening at MWC all you have to do is tune in to and read our coverage of some of the most interesting announcements as well as of what is happening behind the scenes on location.

Some of our partners are English, some not, but most of our content will be posted in 4 different languages as usual. Don’t forget to follow our @orange twitter account for live news about this blog and our live coverage.

Let’s find out who our blogging partners are in this introductory post (in no random order):

  1. It’s not everyday one gets someone from Asia (in this case, Australasia too) in one’s team and I have thought it to be an interesting experiment to bring in a partner from China, after a discussion with our representatives at Orange lab in Beijing. Jason Lim has been an Editor at TechNode since December 2010, a prominent Chinese tech blog written in English. Jason’s area of expertise is very broad and covers are start-ups, e-commerce and emerging technologies. Jason is also the Developer Relations Manager for AppStoreConnect, a white-label Android app store in China that powers brands such as HTC, BenQ and Wondermedia Flytouch. Before coming to China,  he was a management consultant in strategy, operations and marketing as well as an accountant with Ernst & Young in Sydney, Australia. Jason currently lives in Beijing. Technode’s Twitter handle is @technodechina. for a sample post from Jason, check this piece on mobile payment on the TechNode blog.
  2. Mohamed Ali Sousissi is from Tunisia and is the facilitator of the Tunisian blog Judging by the football shirt, Mohamed is bound to be a good team player. Mohamed can be traced on Twitter at @MedAliSouissi and on  Facebook at is Tunisian portal written in French which specialises in local and international high tech news. Mohamed’s positioning resides in its ability to explain the high tech world in simple terms, understandable to all.
  3. Anybody in the French-speaking blogosphere knows (or at least knows of) Eric Dupin who is the creator and facilitator of the second to none “Presse Citron” blog. Presse Citron has established a serious reputation in the high tech world and it is often one of the first to break the news that side of the Channel. Eric writes in French but is fluent in English. His posts will be duly translated in other languages. Our French-speaking readers can get a flavour of “Presse Citron” at, a post in which Eric and his teams disclose the forthcoming Windows 8 logo. Eric’s Twitter handle is @pressecitron. Eric works and lives in Lyon, in the south of France. Eric is a long time partner of the Orange team.
  4. Leigh Geary is the editor and founder of Coolsmartphone a well-famed blog in Britain with a (very) cool domain name. Leigh is of his own admission “the one who films hands-on videos in the car” but we assure him that London Police officers aren’t reading this blog. Leigh is passionate about everything mobile, be it smartphones, tablets, phone-related innovations etc. Leigh’s Twitter handle is @gears which makes him once again number one in the name coining exercise. For a sample of the coolsmartphone blog I recommend this piece on how easier it is now to take pictures with IOS5 (Apple’s latest OS for the iPhone). Well spotted!
  5. Frederic Lardinois despite his Gallic sounding name was born in Germany and is a graduate of Potsdam. He is a PhD student at the University of Connecticut and the writer of SiliconFilter, a blog which focuses on consumer technology related to the Internet, and deals with Web apps, mobile apps and devices, as well as Web-connected TVs, cars and similar technologies. Frederic Lardinois, has written, 1,500 stories for the highly acclaimed ReadWriteWeb tech blog before starting his own venture.
    [picture courtesy of Olivier Ezratty]
  6. Philippe Lagane (Twitter handle @philippe_lagane) is the creator – amongst many others – of the Accessoweb blog. He is one of our most knowledgeable experts and, having done business with him, I can assure his work and that of his teams are really top-notch. Tune in to Accessoweb if you are a French-speaking reader, and you want to know everything about devices, mobile services, mobility in general and all things relevant to that domain. Philippe will be teaming with Christos Ionnitis (@newsmobile) who already was one of our reporters at Le Web 2011 last December. Philippe lives near Perpignan in the South West of France, Christos in Annemasse, in the South East. Both Philippe and Christos blog in French but their reports will be adapted to other languages. French readers should check this piece on the ZTE smartphone announcement by Accessoweb (available in French only).
    [picture – Some rights reserved by Frédéric de Villamil]
  7. Glenn Le Santo (@lesanto on Twitter) is our high tech events wizard. Glenn has had a very lively and varied business life. He is a seasoned reported who is passionate about technology, usage and innovation. He is the Twitter driving force behind Exeter Like Minds events (at which I met him) as well as the successful organiser of LincUpLive (check the February conference schedule here) in Lincoln, England. Glenn has been a long time partner of Orange at our Orange Business Live events as well as Le Web 2011.
  8. Raphaelle Laubie is French but she mostly blogs in English. She is probably one of the most passionate business people I have ever met and her range of skills is amazing. She is a Health 2.0 Entrepreneur and her business – a registrar in the heath Internet industry – has even filed an application for the new dotmed “gTLD” (a new generic top-level domain which will be devoted to healthcare, due to ICANN’s decision to open the registration of new extensions on top of existing ones (.com, .info, .net etc.). You are invited to check Raphaelle’s blogs on management at Raphaelle is also affiliate Lecturer at ESCP Europe and has even a Doctorate in Progress… On her spare time, Raphaelle is also helping with the Orange team with the coverage of live events.
  9. Stewart Baines (@stewartbaines)  is both the co-organiser of our trip to MWC and a contributor to the blog and the Orange Business blogs.  He is one of the founders of Futurity Media with Anthony Plewes (@antonyplewes) who will also be present with us. Stewart has been writing about technology for 15 years.  His focus is in emerging technologies, social media and future gazing. As a graduate of philosophy & science, he has studied futurology & foresight to post-grad level. Stewart is bound to be our futurologist in that team and will tell us about the future trends in high tech. Check his numerous contributions on behalf of Orange Business Services on the connecting technology blog, the Orange Business Live Blog [French] or the Orange Business Virtualisation blog [French].
  10. Yann Gourvennec (that’s me), is Director, Web, Digital & Social Media at Orange and an Internet writer since 1996. He writes in English and French on his Website ( and blogs. He writes in English and French, mostly about Marketing, Web, e-commerce, Management and Change Management.
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Yann Gourvennec

Yann Gourvennec created in 1996. He is a speaker and author of 6 books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. ———————————————————— Yann Gourvennec a créé en 1996. Il est conférencier et auteur de 6 livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique. More »


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